Duncan McKean

Expertise

The MediaTech and TV technology landscapes are incredibly diverse and complex, with organisations offering everything from content distribution systems and digital TV rights management to IP delivery platforms, virtual reality systems and more. Client PR and marketing campaigns might target traditional broadcast operators, multi-system operators, the new wave of internet TV delivery players, brand and ad agencies, and even cinema exhibitors. We understand these audiences and how to influence them through our ‘Catalyst’ audience insight programme.

Capabilities

We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps MediaTech PR and Broadcast PR programmes drive engagement and ultimately, sales. We use data-driven insights to shape campaigns so that they hit their targets, using a range of multi-channel communications and a wide range of content elements that build strong positioning and differentiation.

Results

The MediaTech and TV technology industries are characterised by a wide range of influence channels. As well as traditional editorial and analyst influence channels, clients also engage customers with campaigns around TV technology trade events such as IBC and NAB, and through increasingly powerful digital communications. CCgroup ensures all client PR programmes are unique and customised to the business objectives, providing quantifiable and positive return on investment.

See some case studies with more of the results we have achieved for our MediaTech and TV technology clients.

How telcos and OTTs are disrupting the traditional broadcast industry

How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV...

Maximising NAB PR for MediaTech companies

Maximising NAB PR for MediaTech companies

CCgroup helped three companies find their voice an...

New research report: How vendors can benefit from the impact of IP on the broadcast industry

New research report: How vendors can benefit from the impact of IP on the broadcast industry

IP has become a viable content distribution platfo...

Attracting technology partners for Arts Alliance Media

Attracting technology partners for Arts Alliance Media

Arts Alliance Media (AAM) is a global leader in di...

Successfully marketing and selling to broadcast service providers

Successfully marketing and selling to broadcast service providers

To improve sales and marketing effectiveness, vend...

Is the battle for viewers all down to The Cry for content?

The battle between broadcasters, telcos and OTTs continues to make headlines, especially as subscriber numbers can make or break a business. More competition in the market means players like the BBC need to do all they can to make sure they are creating great and relevant content.

Putting the AI in RAI: the rise of artificial intelligence at IBC 2018

There are a few things I learnt at IBC: stroopwaffels are great, the Dutch know how to throw a cheese party, and Artificial intelligence (AI) is increasingly a big deal in broadcast.

Are telcos and OTTs really disrupting the traditional broadcast industry?

It's increasingly challenging for traditional broadcast providers to compete with the online and tech giants. While everyone is fighting to own the viewer, content and experiences are key. It’s up to MediaTech vendors to offer solutions to help broadcasters, telcos and OTTs reach their audiences.

Here come the telcos!

A quick snapshot of a major trend in MediaTech, that of telco companies, large and small buying up or partnering with broadcasters.

The kids are alright—but what about vendors?

A review of the hot topics from MediaTech 360 2018, including the growth of OTT, the rise of the cloud, adtech, and immersive 360 video.

How can technology disrupt the sports TV rights model to give the power back to the fans?

Amazon has scored the TV rights to show some Premier League matches from 2019. Could this drive a power shift from big rights holders to sports clubs and the fans themselves?

A roundup of NAB, and thoughts for IBC

Big tradeshows like NAB and IBC are an opportunity for vendors across the industry to showcase the latest and greatest technology. But it’s not just about products; they are also an opportunity to take in some of the interesting discussions and debates taking place in the industry today.

Multiscreen, cloud, OTT video delivery: aren’t we there yet?!

CCgroup investigates some of the main issues facing the MediaTech industry this year, including cloud technology, the emergence of internet players, multiscreen video and data.

The road to IP – should broadcasters follow in the footsteps of telcos?

There is no doubt the rise of IP has completely changed how we watch TV and video content . According to Ericsson’s latest Mobility Report, three quarters of all mobile traffic will be used for video in 2023.

New research report: How vendors can benefit from the impact of IP on the broadcast industry

CCgroup's latest MediaTech research report investigates the impact of IP on the broadcast industry and how vendors may be able to use it to their advantage.

The IBC conundrum - What are the opportunities for vendors, and how do you get heard?

Chloe discusses the opportunities for vendors at IBC and how to ensure they are heard above the noise.