Duncan McKean

Expertise

The MediaTech and TV technology landscapes are incredibly diverse and complex, with organisations offering everything from content distribution systems and digital TV rights management to IP delivery platforms, virtual reality systems and more. Client PR and marketing campaigns might target traditional broadcast operators, multi-system operators, the new wave of internet TV delivery players, brand and ad agencies, and even cinema exhibitors. We understand these audiences and how to influence them through our audience insight report programme.

Capabilities

We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps MediaTech PR and Broadcast PR programmes drive engagement and ultimately, sales. We use data-driven insights to shape campaigns so that they hit their targets, using a range of multi-channel communications and a wide range of content elements that build strong positioning and differentiation.

Results

The MediaTech and TV technology industries are characterised by a wide range of influence channels. As well as traditional editorial and analyst influence channels, clients also engage customers with campaigns around TV technology trade events such as IBC and NAB, and through increasingly powerful digital communications. CCgroup ensures all client PR programmes are unique and customised to the business objectives, providing quantifiable and positive return on investment.

INSIGHTS

Insight Reports How telcos and OTTs are disrupting the traditional broadcast industry This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
Tech Talks The Future of Content Jenny talks about the content landscape, and the role of FAANG, as well as looking at streaming and robots....
Blog Causing a social media Fyre Last week, I watched the Fyre Festival documentary on Netflix. For those of you that don’t know about the documentary,...
Case Studies Maximising NAB PR for MediaTech companies CCgroup helped three companies find their voice and win the attention of the right industry influencers at the NAB Show....
Blog Is the battle for viewers all down to The Cry for content? There was a lot of speculation as to how Netflix was going to fare when it announced its Q3 earnings...
Blog Are telcos and OTTs really disrupting the traditional broadcast industry? There is no denying that Netflix has paved the way when it comes to over-the-top (OTT) video, and shown the...
Blog Putting the AI in RAI: the rise of artificial intelligence at IBC 2018 Last month I was lucky enough to jet off with thousands of other people to the RAI in Amsterdam for...
Insight Reports New research report: How vendors can benefit from the impact of IP on the broadcast industry IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
Blog Here come the telcos! How should broadcasters respond?...
Blog The kids are alright—but what about vendors? From artificial intelligence to cloud, eSports to data analytics, to good old OTT, the advent of new technology only means...
Tech Talks MediaTech – What’s it all about? This talk will teach you all you need to know about the world of broadcast and media technology; where it...
Blog How can technology disrupt the sports TV rights model to give the power back to the fans? Last week it was announced that Amazon scored the TV rights to show 20 Premier League matches a season for...
Blog A roundup of NAB, and thoughts for IBC Spring has finally arrived here in London, and the sun shining has helped everyone get over the chaos of NAB....
Blog Multiscreen, cloud, OTT video delivery: aren’t we there yet?! Although we are now in March, talk in the MediaTech industry is still firmly on trends for 2018. The start...
Blog The road to IP – should broadcasters follow in the footsteps of telcos? Personally, I’m a huge fan of watching TV shows on my smartphone. Sometimes, it’s easier to just find something to...
Blog The IBC conundrum – What are the opportunities for vendors, and how do you get heard? For those that work in the broadcast technology world, the summer isn't quite the 'quiet period' that many others enjoy....
Case Studies Attracting technology partners for Arts Alliance Media Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and...
Insight Reports Successfully marketing and selling to broadcast service providers To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....
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