Duncan McKean

Expertise

The MediaTech and TV technology landscapes are incredibly diverse and complex, with organisations offering everything from content distribution systems and digital TV rights management to IP delivery platforms, virtual reality systems and more. Client PR and marketing campaigns might target traditional broadcast operators, multi-system operators, the new wave of internet TV delivery players, brand and ad agencies, and even cinema exhibitors. We understand these audiences and how to influence them through our ‘Catalyst’ audience insight programme.

Capabilities

We create compelling messaging and positioning for our clients that is focused squarely on their key customer audience needs. This helps MediaTech PR and Broadcast PR programmes drive engagement and ultimately, sales. We use data-driven insights to shape campaigns so that they hit their targets, using a range of multi-channel communications and a wide range of content elements that build strong positioning and differentiation.

Results

The MediaTech industry is characterised by a wide range of influence channels. As well as traditional editorial and analyst influence channels, clients also engage customers with campaigns around TV technology trade events such as IBC and NAB, and through increasingly powerful digital communications. CCgroup ensures all client PR programmes are unique and customised to the business objectives, providing quantifiable and positive return on investment.

Click here to see more of the results we have achieved for our MediaTech clients.

Attracting technology partners for Arts Alliance Media

Arts Alliance Media (AAM) is a global leader in di...

How Vendors Can Benefit From The Impact of IP on the Broadcast Industry

This survey of broadcasters globally conducted by ...

Standing out at broadcast & media events

Opera Software wanted to use the TV Connect indust...

Successfully Marketing and Selling to Broadcast Service Providers

CCgroup’s research into how to successfully mark...

New research report: How vendors can benefit from the impact of IP on the broadcast industry

Expertise The MediaTech and TV technology landscapes are incredibly diverse […]

The IBC conundrum - What are the opportunities for vendors, and how do you get heard?

Expertise The MediaTech and TV technology landscapes are incredibly diverse […]

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.