Influencer Marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.

Influencer Marketing means individuals starting and solidifying a two-way dialogue and relationships and later establishing mutual benefit from it.

It’s an intrinsic part of classic PR, and has been for years. CCgroup understands these processes well – from identifying the most suitable influencers within specific niches, to creating the content they value most and putting it in front of them at the right time from the right people.

We even wrote the book (well a chapter of it) on Influencer Marketing.

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.