Influencer Marketing is about people and relationships. It is not about brands “talking” at each other – it’s not even about brands addressing individuals.

Influencer Marketing means individuals starting and solidifying a two-way dialogue and relationships and later establishing mutual benefit from it.

It’s an intrinsic part of classic PR, and has been for years. CCgroup understands these processes well – from identifying the most suitable influencers within specific niches, to creating the content they value most and putting it in front of them at the right time from the right people.

We even wrote the book (well a chapter of it) on Influencer Marketing.

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