"CCgroup are the thinking brand's PR agency."
CCgroup is an international B2B tech PR and marketing consultancy, with specialist knowledge of four key tech markets: Mobile & Telecoms, Enterprise Tech, Fintech and MediaTech.
London is the world’s largest PR centre and the European centre of influence for technology markets, the perfect location to lead international technology PR, marketing and AR programmes. Major global tech companies, innovative start-ups, critical media and analysts are all based in London, and the networking opportunities mean we’re always ahead of market trends.
From our London base, CCgroup has driven successful market entry campaigns, lead generation activity and exit programmes for tech companies from around the world for more than thirty years..
We partnered with Sapio Research to ask senior purchasing decision makers from over 30 tier one and tier two retailers what marketing channels and content types have the most impact during the technology buying process.
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this poses to traditional broadcasters and what they need to do to remain competitive in the media market.
The aim of the study was to identify how the modern technology procurement process works, who is involved and how suppliers are identified.
Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.
This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.
This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.
This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.
We know how to make PR work for you in the markets that matter most to your business. We work with our clients to identify their business and commercial goals, and then help to achieve those goals with intelligent, content-driven PR, marketing and tailored Analyst Relations expertise for the right audiences.
Analysts’ research is constantly evolving, sometimes they have report ideas but not an exact direction. As a vendor, being proactive and sending regular information means a chance to influence what they write about, which could lead to better results.
With Mobile World Congress 2019 fast approaching. Our Head of Telecoms, Paul Nolan takes a look at what we might expect from the show this year.
Several governments and telecom operators made the decision to leave the Chinese vendor Huawei in 2018 and the situation has since escalated. It’s difficult to know what will happen next, but could it provide a new lease of life for these legacy vendors such as Nokia and Ericsson?
Changing consumer buying habits and advances in technology mean shoppers are abandoning the high street. To weather the high-street storm retailers need to capitalise on the opportunities brought about by technology investments and make the right decisions when selecting a technology vendor.
Creating new and engaging TV experiences requires technology that will support OTT with integrated social media. In an age where social media is having a huge influence it can be used to serve content on demand to create a buzz and engage with audiences.
The fourth in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.
The third in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.
The second in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.
This five-part blog series from our head of telecoms remembers 14 years of Mobile World Congress ahead of his 15th show in February 2019.
Predicting how an audience will react to a sensitive issue is hard for brands. In a world that's so politically charged, is staying silent still an option? We are seeing a shift with B2C brands recognising the positive effects of speaking out. Are B2B brands in a position to find their voice yet?
Regulation, speed, diversity and influencers all contribute to making B2B fintech PR and marketing different to most other sectors.
Huawei has grown quickly in the past few years.. Have they achieved this through investments in PR and marketing and will political scandal and concerns around around national security threaten to put the brakes on their growth?
Operators possess a wealth of data on who their customers and yet fail to provide them with a personalised experience, leading to subscriber disengagement. Operators need to find a way to improve customer experience by ensuring a seamless customer journey that reflects the needs of the individual.
The battle between broadcasters, telcos and OTTs continues to make headlines, especially as subscriber numbers can make or break a business. More competition in the market means players like the BBC need to do all they can to make sure they are creating great and relevant content.
Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.
#ConciseComments May faces calls for inquiry over Huawei leak via @guardiannews: https://t.co/0bPZKyU68h @ccgroup 15hours ago