About us

London is the world’s largest PR centre and the European centre of influence for technology markets, the perfect location to lead international technology PR, marketing and AR programmes. Major global tech companies, innovative start-ups, critical media and analysts are all based in London, and the networking opportunities mean we’re always ahead of market trends.

From our London base, CCgroup has driven successful market entry campaigns, lead generation activity and exit programmes for tech companies from around the world for more than thirty years..

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INSIGHTS

How do enterprises buy technology?

Telecoms Catalyst - Selling to Telcos in the Age of Digital Transformation

FinTech Catalyst - Unaware, unprepared and paralysed: Retailer readiness for PSD2

How vendors can benefit from the impact of IP on the broadcast industry

How to influence FinTech buyers in Capital Markets

Services

We know how to make PR work for you in the markets that matter most to your business. We work with our clients to identify their business and commercial goals, and then help to achieve those goals with intelligent, content-driven PR, marketing and tailored Analyst Relations expertise for the right audiences.

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Trust in the era of data privacy – can telcos present an alternative model?

The era of surveillance capitalism we now find ourselves in represents a real challenge. As operators try and reinvent themselves, the need for transparency and trust with consumers data only becomes more important.

The Three Ages of FinTech

How did FinTech begin, what is happening in the industry now and where is the industry headed?

The truths (and lies) of analyst recommendation, references and referrals

Debunking the myths surrounding recommendations, references and referrals from industry analysts.

The kids are alright—but what about vendors?

A review of the hot topics from MediaTech 360 2018, including the growth of OTT, the rise of the cloud, adtech, and immersive 360 video.

How can technology disrupt the sports TV rights model to give the power back to the fans?

Amazon has scored the TV rights to show some Premier League matches from 2019. Could this drive a power shift from big rights holders to sports clubs and the fans themselves.

Guest post: IoT isn’t the killer app for 5G

Will IoT be the cash cow out of the gate to deliver the RoI on 5G?
Thanks to Josh Hewer for his interesting guest post analysing the monetization of 5G.

Will PR change in a post-Sorrell era?

Since the announcement of Martin Sorrell's departure from the helm of WPP, analysts and industry spectators have discussed the possibility of a breakup of WPP agencies. This presents an interesting debate on what is best for the PR industry and, most importantly, for its clients.

A roundup of NAB, and thoughts for IBC

Big tradeshows like NAB and IBC are an opportunity for vendors across the industry to showcase the latest and greatest technology. But it’s not just about products; they are also an opportunity to take in some of the interesting discussions and debates taking place in the industry today.

The UK is crying out for full fibre gigabit connectivity. Can altnets save the day?

According to Ofcom, in 2017 full fibre broadband was available to just three percent of the UK. Taking altnet, CityFibre, private should make it easier to deliver on its vision of providing full fibre infrastructure to 20 percent of the UK market .

Operators versus OTT providers: Are we gradually seeing a turning of the tides?

Over the last five years operators have become increasingly invisible. But with privacy and data laws tightening, it seems the operators are gradually fighting back.

The changing face of industry analysts – taking on the management consultancies

Technology analyst firms are gaining influence in the UK tech scene. The advisory side of the role is growing in importance, sometimes with an even split between research and consulting.

My love of all THINGS Swedish

Paul reviews Stockholm's THINGS, a showcase of the latest robotic, AI and IoT technology to come out of Sweden. THINGS is filled with technology-obsessed people, looking to build connections, attract funding and ultimately find customers.

A breath of fresh air: AR strategy spring clean

The end of Q1 sees AR professionals re-visit their plans and look at new ways to bring value and fresh perspective to their analyst relations strategy in Q2. Here are a few suggestions to help you come up with some actionable, measurable and creative ideas.

Tech investment - France is BACK!

An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.

Multiscreen, cloud, OTT video delivery: aren’t we there yet?!

CCgroup investigates some of the main issues facing the MediaTech industry this year, including cloud technology, the emergence of internet players, multiscreen video and data.

Embedded World, Black Panther and Nest. Why February was more than MWC.

A look at the events outside of Mobile World Congress that excited the technology analysts in February.

MWC18: Freezing, fun, but also familiar

An overview of what the CCgroup Mobile & Telecoms team saw and learned at Mobile World Congress this year.

MWC: It's a wrap

CCgroup Mobile & Telecoms team round up the key themes from the 2018 show.

PR-led content marketing for lead generation

Proving the link between PR and sales: Lead generation for eBuilder

Award winning content & PR campaign: 'Exposing the Privacy Predicament' for Syniverse

A new era of positivity for Azzuri Communications