"CCgroup are the thinking brand's PR agency."
CCgroup is an international B2B tech PR and marketing consultancy, with specialist knowledge of four key tech markets: Mobile & Telecoms, Enterprise Tech, Fintech and MediaTech.
London is the world’s largest PR centre and the European centre of influence for technology markets, the perfect location to lead international technology PR, marketing and AR programmes. Major global tech companies, innovative start-ups, critical media and analysts are all based in London, and the networking opportunities mean we’re always ahead of market trends.
From our London base, CCgroup has driven successful market entry campaigns, lead generation activity and exit programmes for tech companies from around the world for more than thirty years..
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this poses to traditional broadcasters and what they need to do to remain competitive in the media market.
The aim of the study was to identify how the modern technology procurement process works, who is involved and how suppliers are identified.
Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.
This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.
This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.
This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.
We know how to make PR work for you in the markets that matter most to your business. We work with our clients to identify their business and commercial goals, and then help to achieve those goals with intelligent, content-driven PR, marketing and tailored Analyst Relations expertise for the right audiences.
Predicting how an audience will react to a sensitive issue is hard for brands. In a world that's so politically charged, is staying silent still an option? We are seeing a shift with B2C brands recognising the positive effects of speaking out. Are B2B brands in a position to find their voice yet?
Regulation, speed, diversity and influencers all contribute to making B2B fintech PR and marketing different to most other sectors.
Huawei has grown quickly in the past few years.. Have they achieved this through investments in PR and marketing and will political scandal and concerns around around national security threaten to put the brakes on their growth?
Operators possess a wealth of data on who their customers and yet fail to provide them with a personalised experience, leading to subscriber disengagement. Operators need to find a way to improve customer experience by ensuring a seamless customer journey that reflects the needs of the individual.
The battle between broadcasters, telcos and OTTs continues to make headlines, especially as subscriber numbers can make or break a business. More competition in the market means players like the BBC need to do all they can to make sure they are creating great and relevant content.
Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.
An overview of the key topics from PayExpo 2018 delving into some of the biggest issues in the industry from Open Banking and cryptocurrencies to real-time payments.
In the wait for the Autumn budget, what effect would increased cuts have on the UK not just from an economic, social and political view but also from a technology perspective? Investments in technology will enhance the UK’s position as a world leader in the global rush to be first to roll out 5G.
Machina Research revealed its 2017 Predictions for the IoT industry, how do we separate hype from reality, and what can we really expect will change for IoT?
There are a few things I learnt at IBC: stroopwaffels are great, the Dutch know how to throw a cheese party, and Artificial intelligence (AI) is increasingly a big deal in broadcast.
Excuse me while I shift my attention to another one of my loves: clothes - and most precisely, online retailer, ASOS.
Mobile World Congress Americas took place last week, the second time the CTIA and GSMA have collaborated to breathe new life into the North and Latin American trade show circuit.
Increasingly, the broadcast and telecoms worlds are colliding and converging. But the fact that both MWCA and IBC are taking place in distinct, separate locations, at the same time, without any overlap, also sums up exactly where we are in that path to convergence. Or rather, where we’re not.
Now is the time to plan your next few months’ Analyst Relations strategy in the down time before the onslaught of industry trade shows and events begins anew with GSMA Mobile World Congress Americas, VMworld and IBC to name but a few.
It's increasingly challenging for traditional broadcast providers to compete with the online and tech giants. While everyone is fighting to own the viewer, content and experiences are key. It’s up to MediaTech vendors to offer solutions to help broadcasters, telcos and OTTs reach their audiences.
RT @C4WSCamden: A lovely Friday Club with burgers, coleslaw & potato wedges (all homemade!) from local Kings Cross business @ccgroup
.… @ccgroup 03hours ago