About us

London is the world’s largest PR centre and the European centre of influence for technology markets, the perfect location to lead international technology PR, marketing and AR programmes. Major global tech companies, innovative start-ups, critical media and analysts are all based in London, and the networking opportunities mean we’re always ahead of market trends.

From our London base, CCgroup has driven successful market entry campaigns, lead generation activity and exit programmes for tech companies from around the world for more than thirty years..

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INSIGHTS

How to influence retail technology buyers?

How to influence retail technology buyers?

We partnered with Sapio Research to ask senior purchasing decision makers from over 30 tier one and tier two retailers what marketing channels and content types have the most impact during the technology buying process.

How telcos and OTTs are disrupting the traditional broadcast industry

How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this poses to traditional broadcasters and what they need to do to remain competitive in the media market.

How do enterprises buy technology?

How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how suppliers are identified.

Telecoms Catalyst - Selling to Telcos in the Age of Digital Transformation

Telecoms Catalyst - Selling to Telcos in the Age of Digital Transformation

Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.

FinTech Catalyst - Unaware, unprepared and paralysed: Retailer readiness for PSD2

FinTech Catalyst - Unaware, unprepared and paralysed: Retailer readiness for PSD2

This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.

How vendors can benefit from the impact of IP on the broadcast industry

How vendors can benefit from the impact of IP on the broadcast industry

This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.

How to influence FinTech buyers in Capital Markets

How to influence FinTech buyers in Capital Markets

This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.

Services

We know how to make PR work for you in the markets that matter most to your business. We work with our clients to identify their business and commercial goals, and then help to achieve those goals with intelligent, content-driven PR, marketing and tailored Analyst Relations expertise for the right audiences.

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Report schedules are no substitute for proactive analyst relations

Analysts’ research is constantly evolving, sometimes they have report ideas but not an exact direction. As a vendor, being proactive and sending regular information means a chance to influence what they write about, which could lead to better results.

MWC Barcelona 2019 – New name, familiar feel (bar the politics)

With Mobile World Congress 2019 fast approaching. Our Head of Telecoms, Paul Nolan takes a look at what we might expect from the show this year.

Huawei, you ok hun?

Several governments and telecom operators made the decision to leave the Chinese vendor Huawei in 2018 and the situation has since escalated. It’s difficult to know what will happen next, but could it provide a new lease of life for these legacy vendors such as Nokia and Ericsson?

How to influence retail technology buyers?

Changing consumer buying habits and advances in technology mean shoppers are abandoning the high street. To weather the high-street storm retailers need to capitalise on the opportunities brought about by technology investments and make the right decisions when selecting a technology vendor.

Causing a social media Fyre

Creating new and engaging TV experiences requires technology that will support OTT with integrated social media. In an age where social media is having a huge influence it can be used to serve content on demand to create a buzz and engage with audiences.

A trip down MWC memory lane (Part IV)

The fourth in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.

A trip down MWC memory lane (Part III)

The third in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.

A trip down MWC memory lane (Part II)

The second in a five-part blog series from our head of telecoms remembering 14 years of Mobile World Congress ahead of his 15th show in February 2019.

A trip down MWC memory lane (Part I)

This five-part blog series from our head of telecoms remembers 14 years of Mobile World Congress ahead of his 15th show in February 2019.

Is there a place for political activism in B2B marketing?

Predicting how an audience will react to a sensitive issue is hard for brands. In a world that's so politically charged, is staying silent still an option? We are seeing a shift with B2C brands recognising the positive effects of speaking out. Are B2B brands in a position to find their voice yet?

What makes B2B fintech PR different to other sectors?

Regulation, speed, diversity and influencers all contribute to making B2B fintech PR and marketing different to most other sectors.

How did Huawei become one of the UK’s biggest smartphone names?

Huawei has grown quickly in the past few years.. Have they achieved this through investments in PR and marketing and will political scandal and concerns around around national security threaten to put the brakes on their growth?

A 4G network running on 1G customer service

Operators possess a wealth of data on who their customers and yet fail to provide them with a personalised experience, leading to subscriber disengagement. Operators need to find a way to improve customer experience by ensuring a seamless customer journey that reflects the needs of the individual.

Is the battle for viewers all down to The Cry for content?

The battle between broadcasters, telcos and OTTs continues to make headlines, especially as subscriber numbers can make or break a business. More competition in the market means players like the BBC need to do all they can to make sure they are creating great and relevant content.

Going the extra mile…

Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.

Establishing credibility in the crypto space

Showcasing thought leadership and driving industry relationships

Using audience insights to build a brand and generate leads

Maximising NAB PR for MediaTech companies

PR-led content marketing for lead generation

Proving the link between PR and sales: Lead generation for eBuilder

Award winning content & PR campaign: 'Exposing the Privacy Predicament' for Syniverse

A new era of positivity for Azzuri Communications