Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.

We feel strongly about this…

Too many B2B technology companies are marketing ‘blind’.

Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used.

Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.

So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive.

On these pages you are able to download all of the reports we have produced so far for free.

How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how suppliers are identified.

How to Sell to Telcos in the Age of Digital Transformation

This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the resulting impact on the vendor sales process.

Unaware, unprepared and paralysed: Retailer readiness for PSD2

PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking.

New research report: How vendors can benefit from the impact of IP on the broadcast industry

IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers.