Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.

We feel strongly about this…

Too many B2B technology companies are marketing ‘blind’.

Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used.

Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.

So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive.

On these pages you are able to download all of the reports we have produced so far for free.

INSIGHTS REPORTS How MediaTech companies can use integrated marketing communications to achieve commercial success

A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....

INSIGHTS REPORTS How to influence retail technology buyers?

A study into what influences technology purchasing decisions in retail organisations....

INSIGHTS REPORTS How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...

INSIGHTS REPORTS How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how...

INSIGHTS REPORTS How to Sell to Telcos in the Age of Digital Transformation

This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...

INSIGHTS REPORTS Unaware, unprepared and paralysed: Retailer readiness for PSD2

PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....

INSIGHTS REPORTS New research report: How vendors can benefit from the impact of IP on the broadcast industry

IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....

INSIGHTS REPORTS Successfully marketing and selling to broadcast service providers

To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....

INSIGHTS REPORTS How to Influence FinTech Buyers in Capital Markets

Capital markets firms present a sizeable opportunity for tech vendors, but how these buyers select technology partners, and how this...

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