Security marketing strategies: influencing contemporary purchasing behaviour

This study, conducted in partnership with Coleman Parkes Research, unveils how technology decision makers are currently engaging with various channels, content types and the impact they are having on vendor selection.


Navigating Telco Turbulence: Lessons For Vendor Marketing

The COVID-19 pandemic has forced changes in the dynamic between telco and vendor. As a result, many telco marketers are readjusting their marketing strategies and tactics, under greater pressure to achieve ROI from marketing investments.


How MediaTech companies can use integrated marketing communications to achieve commercial success

With competition within the broadcast and media industry intensifying, being heard continues to be a struggle. Download the full report now to discover how companies can deploy tactics for success.


How to influence retail technology buyers?

As online commerce continues to pull consumers away from ‘bricks-and-mortar’ retailers, both traditional and online merchants are under mounting pressure to invest in technology to deliver a better service.


How to sell to telcos in the age of digital transformation

This unique study, conducted in partnership with Insight Avenueuncovers a complex purchasing process; and an increase in the levels of demands on vendors to support telcos with digital transformation.


CCgroup Insight Reports

Effective B2B PR relies on only a few things – putting great content into the hands of the right people at the right time. But creating great content relies on knowing exactly what the audience wants and needs to see.

We feel strongly about this… Too many B2B technology companies are marketing ‘blind’. Too many PR content marketing and lead generation campaigns are planned and executed with very little evidence underpinning the tactics used. Too many PR agencies rely on conventions and years-old experience in a rapidly changing world.

So, we created Catalyst – a B2B PR audience insight programme designed to unearth the sources audiences trust, the content audiences prefer and the messages audiences want to receive. On these pages you are able to download all of the reports we have produced so far for free.

INSIGHTS REPORTS Security marketing strategies: influencing contemporary purchasing behaviour

This report contains insights that will help security technology vendors to increase brand awareness and maximise their chances of being...

INSIGHTS REPORTS Navigating telco turbulence: lessons for vendor marketing

This paper provides insights that will help telecoms technology vendors market and sell to global telcos more effectively....

INSIGHTS REPORTS Insights into how PR pros can help trade media during lockdown

There’s no doubt that the lockdown precipitated by the Coronavirus […]...

INSIGHTS REPORTS MWC20 – what will telco marketers do next?

This report explore how marketers are responding to the cancellation of MWC20....

INSIGHTS REPORTS How MediaTech companies can use integrated marketing communications to achieve commercial success

A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....

INSIGHTS REPORTS How to influence retail technology buyers?

A study into what influences technology purchasing decisions in retail organisations....

INSIGHTS REPORTS How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...

INSIGHTS REPORTS How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how...

INSIGHTS REPORTS How to Sell to Telcos in the Age of Digital Transformation

This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...