First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We look at your audiences – often using our own bespoke audience insight programme, ‘Catalyst’ – and your competitors.

We combine this with our specialist market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.


PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.