First, we really get to know your business. We interrogate your strengths and weaknesses, your plans and ambitions, perceptions of you. We look at your audiences – often using our own bespoke audience insight programme, ‘Catalyst’ – and your competitors.

We combine this with our specialist market knowledge to help identify exactly where and how you should be positioned and what messages your audiences need to hear in order to be persuaded of your arguments.

The result is a messaging and positioning proposition – a new perspective on your market, business and even your marketing approach.

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In-house vs agency...busting the PR career myths

Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.

Open banking: Why should retailers and retail tech care?

Our research into retailer readiness for PSD2, shows how little retailers know about PSD2 and the plans they have to take advantage of this new regulation.