Florie Lhuillier

Expertise

The security sector is one of the most competitive and diverse areas of technology. With such a crowded market, voices are drowned out and messages go unheard. Too many vendors rely on the same over-used messages and vocabulary, struggling to differentiate. We have worked with IT security vendors for more than a decade and have unique data and insights into IT security technology buyers’ decision-making processes. These help us to understand how to create the right PR & marketing platform that sets you apart and drives your audience to think differently about security issues and by extension, you.

Capabilities

Our experience and data-driven insight allows us to design campaigns that elevate you above your competitors in the media and amongst influencers. We align our approach with your business objectives, determining what tactics are best suited to generating leads, securing investment interest or building the brand.

 

Results

We have used potent combinations of media relations, digital marketing and industry analyst relations to successfully position our IT security clients for investment, deliver hundreds of qualified inbound leads and support wider marketing goals with content and creatives.

Security is one of the toughest and most competitive areas of B2B technology, but our experience and detailed knowledge can give you an unfair advantage.

Positioning disruptive technology

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How do IT decision-makers choose their suppliers?

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Strategic PR to Position for Exit

To deliver real value, the end goal of all PR shou...

Marketing to Attract Channel Partners

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PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.