Florie Lhuillier

Cybersecurity PR Expertise

The security sector is one of the most competitive and diverse areas of technology. With such a crowded market, voices are drowned out and messages go unheard. Too many vendors rely on the same over-used messages and vocabulary, struggling to differentiate. We have worked with cybersecurity vendors for more than a decade and have unique data and insights into IT security technology buyers’ decision-making processes. These help us to understand how to create the right PR & marketing platform that sets you apart and drives your audience to think differently about security issues and by extension, you.

Cybersecurity PR Capabilities

CCgroup is a PR agency that believes in outstanding communication. Our experience and data-driven insight allows us to design campaigns that elevate you above your competitors in the media and amongst influencers. We align our approach with your business objectives, determining what tactics are best suited to generating leads, securing investment interest or building the brand.

 

Results for Cybersecurity clients

We have used potent combinations of media relations, digital marketing and industry analyst relations to successfully position our cybersecurity clients for investment, deliver hundreds of qualified inbound leads and support wider marketing goals with content and creatives.

Cybersecurity is one of the toughest and most competitive areas of B2B technology, but our experience with cybersecurity PR and detailed knowledge in the industry can give you an almost-unfair advantage.

INSIGHTS

Blog Sex robots are officially a thing. But what can they teach us about the future of AI? The sex robot trend is real. But what does this mean for the future of AI? ...
Blog Tech me out: A beginners guide to bots Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Insight Reports How do enterprises buy technology? The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
Tech Talks CCgroup Cloud Computing Florie takes us through a brief history of cloud computing and the differences between public cloud, hybrid cloud and private...
Blog Tech investment – France is BACK! The fashionable among you will know that Paris Fashion Week came to an end last week, the occasion for France...
Blog Paid vs. Organic – the modern marketer’s dilemma This week my agency’s enterprise duo - Katie de Cozar and Florie Lhuillier – unveiled their latest audience insight report...
Case Studies Using audience insights to build a brand and generate leads CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...
Blog (Yet) another job for tech PRs Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech...
Case Studies PR-led content marketing for lead generation Huddle adapted its go-to-market strategy to be more targeted and secure higher-value deals....
Blog AI: Any idea? Artificial intelligence (AI) is the new telecoms ‘buzz term’ of choice. The new ‘big data,’ a by-product of ‘virtualisation’ and...
Insight Reports How do IT decision-makers choose their suppliers? Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...
Tech Talks Cloud Technologies Bill talks about the tech landscape, being an influencer in the cloud space and how to help your clients become...
BACK TO TOP