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The security sector is one of the most competitive and diverse areas of technology. With such a crowded market, voices are drowned out and messages go unheard. Too many vendors rely on the same over-used messages and vocabulary, struggling to differentiate. We have worked with IT security vendors for more than a decade and have unique data and insights into IT security technology buyers’ decision-making processes. These help us to understand how to create the right PR & marketing platform that sets you apart and drives your audience to think differently about security issues and by extension, you.
Our experience and data-driven insight allows us to design campaigns that elevate you above your competitors in the media and amongst influencers. We align our approach with your business objectives, determining what tactics are best suited to generating leads, securing investment interest or building the brand.
We have used potent combinations of media relations, digital marketing and industry analyst relations to successfully position our IT security clients for investment, deliver hundreds of qualified inbound leads and support wider marketing goals with content and creatives.
Security is one of the toughest and most competitive areas of B2B technology, but our experience and detailed knowledge can give you an unfair advantage.
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CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.
Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.
Digital transformation needs wide, non-IT, internal support. And while the senior tech person is well- or even best-placed to lead the charge, they still need help to secure the necessary votes.
It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target enterprise CIO or "IT decision makers" -not an easy business persona to understand.