AUDIENCE INSIGHT REPORTS

Explore our audience insight programme 'Catalyst', these reports are a major differentiator for CCgroup. It's what led the PRCA to describe us as the 'thinking brand's PR agency'.

MediaTech Catalyst - How vendors can benefit from the impact of IP on the broadcast industry

This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.

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FinTech Catalyst - How to influence FinTech buyers in capital markets

This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.

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PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.

CCgroup in the media

Some examples of where our thoughts and announcements have hit the PR, marketing and business headlines.

GlobalCom

CCgroup is proud and active member of the GlobalCom PR Network. GlobalCom is a worldwide group of like-minded PR and marketing communications consultancies.