Explore our audience insight programme 'Catalyst', these reports are a major differentiator for CCgroup. It's what led the PRCA to describe us as the 'thinking brand's PR agency'.

How do modern enterprises buy technology?

This report identifies how the modern technology procurement process works, who is involved and how suppliers are identified and what approaches are most influential for vendors to increase sales and marketing effectiveness.

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Telecoms Catalyst - Selling to telcos in the age of digital transformation

Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.

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FinTech Catalyst - Unaware, unprepared and paralysed: Retailer readiness for PSD2

This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.

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MediaTech Catalyst - How vendors can benefit from the impact of IP on the broadcast industry

This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.

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FinTech Catalyst - How to influence FinTech buyers in capital markets

This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.

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Tech investment - France is BACK!

An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.

Multiscreen, cloud, OTT video delivery: aren’t we there yet?!

CCgroup investigates some of the main issues facing the MediaTech industry this year, including cloud technology, the emergence of internet players, multiscreen video and data.

Embedded World, Black Panther and Nest. Why February was more than MWC.

A look at the events outside of Mobile World Congress that excited the technology analysts in February.

MWC18: Freezing, fun, but also familiar

An overview of what the CCgroup Mobile & Telecoms team saw and learned at Mobile World Congress this year.

MWC: It's a wrap

CCgroup Mobile & Telecoms team round up the key themes from the 2018 show.

Paid vs. Organic – the modern marketer’s dilemma

CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.

FinTech in Poland: Earning the trust you deserve

The Polish FinTech market is hot and if it wants to live up to its promise and become a real FinTech hub, the time to strengthen its position in the European market is now.

CCgroup’s Congress Crunch: Your ultimate MWC 2018 networking event guide

For CCgroup's last in the Congress Crunch series the Telecoms team shares a brief roundup of the some of the best events taking place during this year’s Mobile World Congress show.

FinTech in Poland: Don’t wear your best dress in the dark (part I)

According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million stems from Poland.

Digital Transformation: Vendors must help operators navigate uncharted waters

A fresh perspective on operator digital transformation that highlights the havoc being wreaked within operators, and the impact on the vendor sales process.

In-house vs agency...busting the PR career myths

Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.

Open banking: Why should retailers and retail tech care?

Our research into retailer readiness for PSD2, shows how little retailers know about PSD2 and the plans they have to take advantage of this new regulation.

CCgroup in the media

Some examples of where our thoughts and announcements have hit the PR, marketing and business headlines.


CCgroup is proud and active member of the GlobalCom PR Network. GlobalCom is a worldwide group of like-minded PR and marketing communications consultancies.