AUDIENCE INSIGHT REPORTS

Explore our audience insight programme 'Catalyst', these reports are a major differentiator for CCgroup. It's what led the PRCA to describe us as the 'thinking brand's PR agency'.

Telecoms Catalyst - Selling to telcos in the age of digital transformation

Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.

Download full report

FinTech Catalyst - Unaware, unprepared and paralysed: Retailer readiness for PSD2

This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.

Download full report

MediaTech Catalyst - How vendors can benefit from the impact of IP on the broadcast industry

This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.

Download full report

FinTech Catalyst - How to influence FinTech buyers in capital markets

This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.

Download full report

Digital Transformation: Vendors must help operators navigate uncharted waters

A fresh perspective on operator digital transformation that highlights the havoc being wreaked within operators, and the impact on the vendor sales process.

In-house vs agency...busting the PR career myths

Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.

Open banking: Why should retailers and retail tech care?

Our research into retailer readiness for PSD2, shows how little retailers know about PSD2 and the plans they have to take advantage of this new regulation.

The Road to IP - should broadcasters follow in the footsteps of telcos?

There is no doubt the rise of IP has completely changed how we watch TV and video content . According to Ericsson’s latest Mobility Report, three quarters of all mobile traffic will be used for video in 2023.

New research: Technology vendors are failing retailers on PSD2

CCgroup research report into the impact of PSD2 on the retail sector and the opportunities it presents.

CCgroup in the media

Some examples of where our thoughts and announcements have hit the PR, marketing and business headlines.

GlobalCom

CCgroup is proud and active member of the GlobalCom PR Network. GlobalCom is a worldwide group of like-minded PR and marketing communications consultancies.