"CCgroup are the thinking brand's PR agency."
The success of any B2B PR campaign relies upon the insight and intelligence on which it is based. Take a look at our 'Catalyst' audience insight reports and our CCgroup blog
Home » Insights
Explore our audience insight programme 'Catalyst', these reports are a major differentiator for CCgroup. It's what led the PRCA to describe us as the 'thinking brand's PR agency'.
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this poses to traditional broadcasters and what they need to do to remain competitive in the media market.
This report identifies how the modern technology procurement process works, who is involved and how suppliers are identified and what approaches are most influential for vendors to increase sales and marketing effectiveness.
Vendors are finding engaging with telcos increasingly difficult. This study uncovers a complex purchasing process; and an increase in the levels of demands, being imposed on vendors to support telcos with digital transformation.
This unique study of 30+ major tier one and tier two UK retailers, provides new insight into the opportunities and threats of PSD2 for retail technology providers, and how they can capitalise.
This survey of broadcasters globally, conducted by CCgroup and TVBEurope investigates the anticipated dominance of IP, areas for investment in technology to assist the transition and how vendors can capitalise.
This report is essential reading for anyone involved in marketing or sales for technology companies in the capital markets. It delivers practical advice based on unique research conducted by CCgroup in conjunction with Contentive, into the technology buying process and how to influence it.
Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.
An overview of the key topics from PayExpo 2018 delving into some of the biggest issues in the industry from Open Banking and cryptocurrencies to real-time payments.
In the wait for the Autumn budget, what effect would increased cuts have on the UK not just from an economic, social and political view but also from a technology perspective? Investments in technology will enhance the UK’s position as a world leader in the global rush to be first to roll out 5G.
Machina Research revealed its 2017 Predictions for the IoT industry, how do we separate hype from reality, and what can we really expect will change for IoT?
There are a few things I learnt at IBC: stroopwaffels are great, the Dutch know how to throw a cheese party, and Artificial intelligence (AI) is increasingly a big deal in broadcast.
Excuse me while I shift my attention to another one of my loves: clothes - and most precisely, online retailer, ASOS.
Mobile World Congress Americas took place last week, the second time the CTIA and GSMA have collaborated to breathe new life into the North and Latin American trade show circuit.
Increasingly, the broadcast and telecoms worlds are colliding and converging. But the fact that both MWCA and IBC are taking place in distinct, separate locations, at the same time, without any overlap, also sums up exactly where we are in that path to convergence. Or rather, where we’re not.
Now is the time to plan your next few months’ Analyst Relations strategy in the down time before the onslaught of industry trade shows and events begins anew with GSMA Mobile World Congress Americas, VMworld and IBC to name but a few.
It's increasingly challenging for traditional broadcast providers to compete with the online and tech giants. While everyone is fighting to own the viewer, content and experiences are key. It’s up to MediaTech vendors to offer solutions to help broadcasters, telcos and OTTs reach their audiences.
A veteran of B2B tech PR, Katie shares her tips on how to brief a PR agency to ensure you get the results you need when pushing your business forward.
Regulators are turning their eyes to the cryptocurrency space and it's only a matter of time before this activity is regulated. That leaves a choice - accept what regulations are passed and risk being regulated out of business or learn how to communicate within the wider financial services space.
A quick snapshot of a major trend in MediaTech, that of telco companies, large and small buying up or partnering with broadcasters.
The era of surveillance capitalism we now find ourselves in represents a real challenge. As operators try and reinvent themselves, the need for transparency and trust with consumers data only becomes more important.
How did FinTech begin, what is happening in the industry now and where is the industry headed?
Debunking the myths surrounding recommendations, references and referrals from industry analysts.
A review of the hot topics from MediaTech 360 2018, including the growth of OTT, the rise of the cloud, adtech, and immersive 360 video.
Amazon has scored the TV rights to show some Premier League matches from 2019. Could this drive a power shift from big rights holders to sports clubs and the fans themselves.
Will IoT be the cash cow out of the gate to deliver the RoI on 5G? Thanks to Josh Hewer for his interesting guest post analysing the monetization of 5G.
Since the announcement of Martin Sorrell's departure from the helm of WPP, analysts and industry spectators have discussed the possibility of a breakup of WPP agencies. This presents an interesting debate on what is best for the PR industry and, most importantly, for its clients.
Big tradeshows like NAB and IBC are an opportunity for vendors across the industry to showcase the latest and greatest technology. But it’s not just about products; they are also an opportunity to take in some of the interesting discussions and debates taking place in the industry today.
According to Ofcom, in 2017 full fibre broadband was available to just three percent of the UK. Taking altnet, CityFibre, private should make it easier to deliver on its vision of providing full fibre infrastructure to 20 percent of the UK market .
Over the last five years operators have become increasingly invisible. But with privacy and data laws tightening, it seems the operators are gradually fighting back.
Technology analyst firms are gaining influence in the UK tech scene. The advisory side of the role is growing in importance, sometimes with an even split between research and consulting.
Paul reviews Stockholm's THINGS, a showcase of the latest robotic, AI and IoT technology to come out of Sweden. THINGS is filled with technology-obsessed people, looking to build connections, attract funding and ultimately find customers.
The end of Q1 sees AR professionals re-visit their plans and look at new ways to bring value and fresh perspective to their analyst relations strategy in Q2. Here are a few suggestions to help you come up with some actionable, measurable and creative ideas.
An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.
CCgroup investigates some of the main issues facing the MediaTech industry this year, including cloud technology, the emergence of internet players, multiscreen video and data.
A look at the events outside of Mobile World Congress that excited the technology analysts in February.
An overview of what the CCgroup Mobile & Telecoms team saw and learned at Mobile World Congress this year.
CCgroup Mobile & Telecoms team round up the key themes from the 2018 show.
CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.
The Polish FinTech market is hot and if it wants to live up to its promise and become a real FinTech hub, the time to strengthen its position in the European market is now.
For CCgroup's last in the Congress Crunch series the Telecoms team shares a brief roundup of the some of the best events taking place during this year’s Mobile World Congress show.
According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million stems from Poland.
A fresh perspective on operator digital transformation that highlights the havoc being wreaked within operators, and the impact on the vendor sales process.
Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.
Some examples of where our thoughts and announcements have hit the PR, marketing and business headlines.
CCgroup is proud and active member of the GlobalCom PR Network. GlobalCom is a worldwide group of like-minded PR and marketing communications consultancies.