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Insight Reports How can IoT technology vendors successfully market and sell to buyers? So how do IoT technology vendors ensure they are seen by their buying audience, and ultimately, selected within the buying...
Blog How can IoT technology vendors successfully market and sell to buyers? The internet of things (IoT) market is set to experience tremendous grow in the next decade. IoT buyers will be...
Insight Reports Navigating telco turbulence: lessons for vendor marketing This paper provides insights that will help telecoms technology vendors market and sell to global telcos more effectively....
Tech Talks From Card to Payments Alex looks at the future of payments and commerce in this tech talk....
Blog The five keys to analyst relations success The influence of industry analysts varies greatly between different industry sectors. CCgroup has broken down AR programmes into five key...
Webinars Use Measurement to Drive Analyst Relations Objectives Measurement is not only the deepest challenge in analyst relations but it's also the biggest danger. 20th-century public relations measures,...
Insight Reports Security marketing strategies: influencing contemporary purchasing behaviour This report contains insights that will help security technology vendors to increase brand awareness and maximise their chances of being...
Blog 10 things every firm gets wrong with Gartner…. Initially For many vendors moving their dot into the leadership square of the Gartner Magic Quadrant and keeping it there is...
Blog Why Taylor Swift is a marketing genius – and four key lessons brands can learn "Taylor Swift can teach us marketing and communications professionals a lot about how we create a brand, sustain it, and...
Webinars What telcos want from vendors: marketing strategies that deliver Marketing and selling to telcos have always been challenging - recent developments have only made it tougher. Discover how the...
Webinars Fintech: Which analyst firms are most valuable and why? How financial technology firms use supportive AR when planning for growth, looking to attract investment, positioning for exit....
Tech Talks 5G for media Alex runs us through the evolution of mobile technology, what is 5G, how is it different from 4G, and why...
Insight Reports How to influence retail technology buyers? A study into what influences technology purchasing decisions in retail organisations....
Blog Analyst prioritisation: how to focus your analyst relations efforts Prioritisation is the foundational stage for any Analyst Relations (AR) programme. Through prioritisation, you identify and rank the key analysts...
Blog Building brand awareness – channel & content tips for cybersecurity vendors We want to help vendors in the cybersecurity space to use marketing & PR more effectively to sell their products...
Blog Tech Me Out: Beginner’s guide to ERP Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Money20/20 Europe Speaking — What has changed for 2021? Money20/20 Europe is the biggest fintech event on the continent. In 2019 they raised the bar and have made some...
Webinars Navigating Telco Turbulence: lessons for vendor marketing On this webinar, we discuss the findings from our telecoms report “Navigating telco turbulence: lessons for vendor marketing”....
Blog The GameStop and Robinhood saga from a B2B tech PR perspective The GameStop and Robinhood saga viewed from a marketing angle, the key role of media and the complex nature of...
Blog Tech Me Out: Beginners guide to Quantum Computing Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Money20/20 Europe 2021: Top five tips for speaker success Speaker slots at Money20/20 Europe are highly prized. It is an opportunity to address the industry. It provides a major...
Blog 2021 PRWeek Top 150: We’d rank 82nd but it does help if you enter! Even though we weren’t included on the 2021 PRWeek top 150, we’re incredibly proud of how we came together...
Blog How to ace IDC’s Marketscape There are different grid-type diagram approaches used to define markets but what diagrams are most used by major analyst firms?...
Blog Marketing to telco decision makers: events not the only show in town Telecoms vendors are using different marketing strategies but which of these channels are generating traction with telco tech buyers and...
Blog Creativity in B2B tech PR: we can all do better! Creativity plays a crucial role in helping clients reach their commercial goals....
Blog The cybersecurity buying landscape is changing, so your marketing strategy needs to, too With remote work here to stay for many, in this post-COVID world - and new threats emerging every day, it’s...
Tech Talks Cloud Technologies Bill talks about the tech landscape, being an influencer in the cloud space and how to help your clients become...
Blog Tech me out: The beginners guide to RegTech Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Navigating telco turbulence: lessons for vendor marketing The COVID-19 pandemic has impacted the buying landscape but how can telco marketers continue to prevail amidst all the disruption....
Insight Reports How telcos and OTTs are disrupting the traditional broadcast industry This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
Blog The top five cybersecurity predictions for 2021– from ransomware to bad bot problems, expect more of the same Cybersecurity is facing more challenges than ever before. So what can companies expect in 2021? ...
Tech Talks Influencing buyers through telecoms analysts Duncan Chapple and Paul Nolan discuss the impact of analysts on the telecoms operator's side. ...
Blog What telcos want from vendors: marketing strategies that deliver An overview of what we discussed in our latest webinar about the unprecedented disruption vendors’ primary buyer, the telecoms operator,...
Tech Talks Fintech: challengers, incumbents and the march of Open Banking Kit explores challengers, incumbents and the march of Open Banking in this fintech talk....
Blog We got Blueprinted! CCgroup has been ‘Blueprinted’, we're now recognised as a PR agency where people from diverse backgrounds can expect fair and...
Blog Why Deep Techs need vision and mission to be “buyable and believable” How deep techs provide value and reshape or build a new market? ...
Blog New year, new leadership structure Daniel Lowther and Katie de Cozar join the board of CCgroup...
Blog Tech me out: A beginners guide to data sanitisation The process of disposing of any device that stores data should follow a sanitisation procedure before being destroyed or recycled....
Blog Operators: now’s the time for interactive messaging WhatsApp’s latest privacy update could see some consumers look for a messaging alternative...
Blog Where do our devices go? Taking on the global e-waste crisis We live in a throwaway culture, not just when it comes to electronic devices but with many aspects of our...
Blog 2020: When flatmates become co-workers Every generation has their distinctive challenges with working from home due to the Coronavirus guidance. ...
Blog Driving diversity: our new client charter Blueprint is an incredible piece of work. It gives the opportunity to really think hard about your agency’s commitment to...
Blog Wendy Nather: What do analysts want? Cisco’s Wendy Nather, who led 451 Research’s security analysts shared her thoughts about dealing with industry analysts....
Blog Managing dyslexia while working in PR Dyslexia is a learning disability that can present challenges with reading, writing and spelling. How to deal with it working...
Blog The technology dilemma—can we really trust technology? The technology industry is like no other—anyone can develop technology, and it can impact billions of people as a result....
Blog Exploring the relationship between race and technology AI and facial recognition becoming increasingly dominant technologies, what existing biases can we already see in emerging technologies? ...
Blog Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness Mental health issues are affecting one in four people during any given year, it’s time for this topic to take...
Blog Tech me out: A beginners guide to DNS Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog The sad state of diversity affairs in tech There is still a massive gap in the tech industry in terms of gender and ethnic diversity....
Blog Could the ‘new normal’ see ISPs eat operators’ lunch? Consumer habits could be good news for ISPs and bad news for mobile operators...
Blog The impact of AI on the retail technology talent gap Technology plays a crucial role in the future of the retail industry and this has the propensity to skyrocket over...
Blog SECURING THE POST COVID-19 WORKPLACE – IS ZERO-TRUST THE ANSWER? What is the Zero-Trust cyber security model and is it the answer to our new way of working? ...
Blog Four ways clever B2B tech brands are responding to COVID-19 For B2C brands, the direction of communications during the covid pandemic is clear, in B2B land, it’s not so simple....
Blog The cost of ‘Business as Usual’ While lockdown has thrown the world into disarray , is it wrong for large online retailers to try to continue...
Blog The telecoms industry needs more than facts to fight 5G conspiracies The 5G conspiracy theories are creeping into the mainstream and without action, mobile operators could be affected by government policy...
Blog The important role video is playing amidst the coronavirus pandemic The media industry is responding in different ways and giving consumers more options to keep business and people connected...
Blog Tech me out: A beginner’s guide to Decentralised Finance Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Tech Talks Epic fintech PR wins and fails 2019 Dan explores the epic fintech PR wins and fails on his master class at FinTech Connect...
Insight Reports How MediaTech companies can use integrated marketing communications to achieve commercial success A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....
Blog Putting the subscriber first in turbulent times Coronavirus is bringing fear, panic, and uncertainty across the globe, and the telecoms industry is no different. Spanish operator is...
Tech Talks MediaTech – What’s it all about? This talk will teach you all you need to know about the world of broadcast and media technology; where it...
Blog Tech me out: A beginners guide to blockchain Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Please, no Big Yellow Taxi for the BBC What the BBC represents to us in the UK, and to literally millions around the world?...
Blog Tech me out: A beginners guide to DevOps Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Why CCgroupies received a rose on Valentine’s Day? I was surprised by how good it felt when I came to work last week and found a rose and...
Blog Can analysts predict 2020 in fintech? Many analyst houses, big and small, come out with many predictions based on their research. This is a roundup of...
Blog 5G in the UK: When politics and technology collide The UK government approves Huawei for 5G Mobile Networks, but only on a ‘limited’ basis...
Blog Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice Sustainability has been an important topic in the retail sector over the last few years. Here are the main aspects...
Blog Dos and Don’ts when interacting with analysts Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Here are our...
Blog Category creation: introducing the market menagerie Category creation for analysts requires a deep focus on customer value and the wider market. Here are the most important...
Blog Is there simply too much TV? Consumers are increasingly demanding more content, and more from their TV services. However, they are also becoming increasingly wary of...
Blog Bringing RAZR back Motorola has launched its new RAZR phone. Will this flip phone be all it’s cracked up to be?...
Blog This PR professional’s career–long battle with “perfectionism” A PR professional works in a constant high-pressure environment managing multiple projects and hitting tight deadlines. But what happens...
Blog Lights, camera, action – how immersive content stole the show at IBC Immersive content is likely to change the course of story-telling. This blog explains how performance capture technology will evolve to...
Blog Buzzword busting part 2: Artificial Intelligence Artificial Intelligence (AI) is one of those tech terms that the majority of consumers don’t actually understand. This blog explains...
Blog Caught on camera… or were you? It’s a weird thing to watch something that looks completely and utterly real, knowing it is fake. There is no...
Blog Sex robots are officially a thing. But what can they teach us about the future of AI? The sex robot trend is real. But what does this mean for the future of AI? ...
Blog The growth of facial recognition – how transparent should we be? Facial recognition technologies are growing in sophistication and availability, but what does this mean for privacy, the biggest issue...
Blog Tech me out: A beginners guide to bots Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog What’s brand identity got to do with it? Could mobile operators be digital leaders? New research reveals that mobile operators today are seen as more digital than the...
Blog 5G: Let’s get real With Three being investigated by the ASA over whether or not they are misleading consumers with their advertising for their...
Blog Tech me out: A beginners guide to Edge Computing Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog Women in Analyst Relations: interview with Kristin Taylor Women in Analyst Relations interview Kristin Taylor, former Head of AR for IBM, to talk about her career, her advice...
Blog Four simple steps to improve your PR writing skills It’s no surprise that, in PR, communication is key. From thought leadership articles to award entries, speaker submissions to press...
Blog Tech me out: A beginners guide to APIs Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Blog BUZZWORD BUSTING PART 1: CLOUD COMPUTING As PR people, we love buzzwords. In blogs, opinion articles, infographics and pitches, we use......
Blog REPORT SCHEDULES ARE NO SUBSTITUTE FOR PROACTIVE ANALYST RELATIONS When putting together a new year’s AR plan, it’s vital to start with a strategy and not a calendar. Starting...
Blog MWC Barcelona 2019 – New name, familiar feel (bar the politics) Less than three working days to go… Sorry… In case you missed it, you might have noticed that I have...
Blog Huawei, you ok hun? Unless you’ve been hiding under a rock the last few months, you’ll know that Chinese vendor, Huawei, has landed itself...
Blog Causing a social media Fyre Last week, I watched the Fyre Festival documentary on Netflix. For those of you that don’t know about the documentary,...
Insight Reports How do enterprises buy technology? The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
Blog A trip down MWC memory lane (Part I) Mobile World Congress 2019 will mark my 14th consecutive show. CCgroup has been involved in all of them – apparently...
Blog A trip down MWC memory lane (Part III) My third post in a five-part trip down Mobile World Congress memory lane, 14 shows from 2005 through to my...
Tech Talks The Future of Content Jenny talks about the content landscape, and the role of FAANG, as well as looking at streaming and robots....
Blog A trip down MWC memory lane (Part II) 2019 marks my 15th consecutive MWC show. I am recounting them all through a five-part blog series this week. Yesterday...
Blog A trip down MWC memory lane (Part IV) In my fourth blog looking back over my career at Mobile World Congress I revisit the 2014, 2015 and 2016...
Blog A trip down MWC memory lane (Part V) The final blog in my five-part series looking back on Mobile World Congress. Today I remember the last two years...
Insight Reports How to influence fintech buyers We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
Blog The top 5 retail technology trends to watch for in 2019 Every year in December and January, the news sections of tech publications are flooded with various articles about trends and...
Blog 10 questions to ask before you hire an analyst I was recently asked by a client to advise them on whether or not they should take out a subscription...
Tech Talks Industrial IoT Martin discusses the state of the business IoT market and developments we will see in the future through AI, cloud...
Tech Talks The life of an industry analyst Pierce talks about the key trends he for sees for 2019, and how he pieces together his own research agenda for...
Blog Is there a place for political activism in B2B marketing? Increasingly, we are living in a world of politicisation and polarisation. From Brexit in the UK, to the US-China Trade...
Blog The 10 Dos & Don’ts of B2B fintech PR In my blog yesterday I covered what makes B2B fintech PR different to other sectors as part of the workshop...
Insight Reports How to Sell to Telcos in the Age of Digital Transformation This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Blog What makes B2B fintech PR different to other sectors? At the beginning of December, I spent two days at FinTech Connect at the Excel in London – the biggest...
Blog How do you amplify the value of analyst relations within your organisation? Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and......
Blog How did Huawei become one of the UK’s biggest smartphone names? For the launch of its latest Mate 20 Pro smartphone, Chinese telecoms equipment vendor Huawei decided not to hold the...
Blog To compete at MWC Barcelona 19 you need to plan analyst engagements early! With over 100,000 visitors Mobile World Congress Barcelona 2019 (MWCB 19) isn’t just the year’s biggest event for mobility and...
Blog A 4G network running on 1G customer service Do you know how difficult it is to get a device replacement when yours gets lost or damaged? Well, it’s...
Blog Is the battle for viewers all down to The Cry for content? There was a lot of speculation as to how Netflix was going to fare when it announced its Q3 earnings...
Insight Reports Unaware, unprepared and paralysed: Retailer readiness for PSD2 PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Blog Going the extra mile… Three weeks ago, I ran my third marathon. My first was London in 2016, followed by Paris last year. After...
Tech Talks CCgroup Cloud Computing Florie takes us through a brief history of cloud computing and the differences between public cloud, hybrid cloud and private...
Blog What did PayExpo 2018 have to say about the future of payments? Earlier last week I went to PayExpo, the UK’s largest payments event which attracts the entire ecosystem – issuers, acquirers,...
Insight Reports New research report: How vendors can benefit from the impact of IP on the broadcast industry IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
Blog What will the autumn budget bring for the UK’s public services? Rumours abound for the next few weeks about the pressure Philip Hammond is under as he works on this month’s...
Tech Talks The History of Telecoms Alan walk us through the history of Telecoms from the very first telegraph systems, to transatlantic cables, right up to...
Blog Putting the AI in RAI: the rise of artificial intelligence at IBC 2018 Last month I was lucky enough to jet off with thousands of other people to the RAI in Amsterdam for...
Tech Talks All Things FinTech From willow sticks to the evolution of the blockchain; this talk will take you through the earliest signs of fintech...
Blog (Yet) another job for tech PRs Digital transformation (for want of a better, less hackneyed phrase) needs wide, non-IT, internal support. And while the senior tech...
Webinars Analyst prioritization: how to focus your analyst relations With effective prioritization you can determine which analysts are most influential for your specific business goals....

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