Expertise

Industry analysts play a critical role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. They are one of the single most important ‘channels’ for securing a place on a B2B technology RFP longlist. It almost doesn’t matter what you’re selling or who your audience is.

Based on our Catalyst audience insight programme, here’s how important industry analysts are in vendor longlisting by different types of major technology buyers:

  • Telecoms operators: 5th most important influencer
  • Large enterprises: 3rd most important influencer
  • Retail banks: 3rd most important influencer
  • Capital markets: 9th most important influencer
  • Broadcasters: 6th most important influencer

In the vendor shortlisting phase, analyst reports are one of the most valued sources of content for technology buyers:

  • Telecoms operators: 2nd most important content
  • Large enterprises: 5th most important content
  • Capital markets: 4th most important content
  • Broadcasters: 3rd most important content

Industry analysts and their outputs – be they vendor lists, market maps or reports – are very important to B2B technology buyers.

Capability

In response to this, we established a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, FinTech, Enterprise Tech, and MediaTech.

Results

From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

Insights Marketing – smart cities leadership for InterDigital

InterDigital develops mobile technologies that are...

Successful Influencer Marketing

Expertise Industry analysts play a critical role i...

Using a targeted analyst outreach strategy to define new markets

Industry analysts  play a vital role in validati...

How Vendors Can Benefit From The Impact of IP on the Broadcast Industry

This survey of broadcasters globally conducted by ...

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

IIAR Webinar: ‘Tis the season for Gartner Methodologies

Expertise Industry analysts play a critical role in the technology […]

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.