Industry analysts play a critical role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. They are one of the single most important ‘channels’ for securing a place on a B2B technology RFP longlist. It almost doesn’t matter what you’re selling or who your audience is.

Based on our Catalyst audience insight programme, here’s how important industry analysts are in vendor longlisting by different types of major technology buyers:

  • Telecoms operators: 5th most important influencer
  • Large enterprises: 3rd most important influencer
  • Retail banks: 3rd most important influencer
  • Capital markets: 9th most important influencer
  • Broadcasters: 6th most important influencer

In the vendor shortlisting phase, analyst reports are one of the most valued sources of content for technology buyers:

  • Telecoms operators: 2nd most important content
  • Large enterprises: 5th most important content
  • Capital markets: 4th most important content
  • Broadcasters: 3rd most important content

Industry analysts and their outputs – be they vendor lists, market maps or reports – are very important to B2B technology buyers.


In response to this, we established a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, FinTech, Enterprise Tech, and MediaTech.


From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

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