Expertise

Industry analysts play a vital role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. Their importance is recognised globally, as analysts influence both longlisting and shortlisting phases, playing a critical role in B2B technology buying cycles as well as in shaping public opinion around technology products, services and trends.

Capability

As industry analysts’ influence is rising, technology players need to develop strategic AR programmes to remain competitive and maintain their edge. At CCgroup we understand the need for expert AR support and we have a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, FinTech, Enterprise Tech, and MediaTech.

Results

From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

CASE STUDIES

Insights Marketing – smart cities leadership for InterDigital

InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide....

CASE STUDIES

Successful Influencer Marketing

This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...

CASE STUDIES

Using a targeted analyst outreach strategy to define new markets

Industry analysts  play a vital role in validating technologies and advising end users on purchasing decisions - but what if the...

CASE STUDIES

How to influence retail technology buyers?

A study into what influences technology purchasing decisions in retail organisations....

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