Industry analysts play a vital role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. Their importance is recognised globally, as analysts influence both longlisting and shortlisting phases, playing a critical role in B2B technology buying cycles as well as in shaping public opinion around technology products, services and trends.


As industry analysts’ influence is rising, technology players need to develop strategic AR programmes to remain competitive and maintain their edge. At CCgroup we understand the need for expert AR support and we have a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, FinTech, Enterprise Tech, and MediaTech.


From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

Insights Marketing – smart cities leadership for InterDigital

Insights Marketing – smart cities leadership for InterDigital

InterDigital develops mobile technologies that are...

Successful Influencer Marketing

Successful Influencer Marketing

This report looks at the similarities and differen...

Using a targeted analyst outreach strategy to define new markets

Using a targeted analyst outreach strategy to define new markets

Industry analysts  play a vital role in validati...

How to influence retail technology buyers?

How to influence retail technology buyers?

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Report schedules are no substitute for proactive analyst relations

Analysts’ research is constantly evolving, sometimes they have report ideas but not an exact direction. As a vendor, being proactive and sending regular information means a chance to influence what they write about, which could lead to better results.

Analyst outreach strategy – six quick ways to keep interest levels up in late summer

Now is the time to plan your next few months’ Analyst Relations strategy in the down time before the onslaught of industry trade shows and events begins anew with GSMA Mobile World Congress Americas, VMworld and IBC to name but a few.

The truths (and lies) of analyst recommendation, references and referrals

Debunking the myths surrounding recommendations, references and referrals from industry analysts.

Guest post: IoT isn’t the killer app for 5G

Will IoT be the cash cow out of the gate to deliver the RoI on 5G?
Thanks to Josh Hewer for his interesting guest post analysing the monetization of 5G.

The changing face of industry analysts – taking on the management consultancies

Technology analyst firms are gaining influence in the UK tech scene. The advisory side of the role is growing in importance, sometimes with an even split between research and consulting.

A breath of fresh air: AR strategy spring clean

The end of Q1 sees AR professionals re-visit their plans and look at new ways to bring value and fresh perspective to their analyst relations strategy in Q2. Here are a few suggestions to help you come up with some actionable, measurable and creative ideas.

Embedded World, Black Panther and Nest. Why February was more than MWC.

A look at the events outside of Mobile World Congress that excited the technology analysts in February.

How to lose an industry analyst in 10 days (and ways)

There are many ways in which relationships with industry analysts can be nurtured and just as many ways in which they can go sour. What do industry analysts expect from AR Pros, and what practices should stop?

Confessions of an ARaholic

Why Start-ups Need Analyst Relations More Than Growth Hacking from the newest member of our growing AR team.

IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with David Black, here's a roundup of what they discovered.