Expertise

Industry analysts play a vital role in the technology landscape, influencing purchasing decisions, advising on vendor strategy and being consulted as experts in their field by the media. Their importance is recognised globally, as analysts influence both longlisting and shortlisting phases, playing a critical role in B2B technology buying cycles as well as in shaping public opinion around technology products, services and trends.

Capability

As industry analysts’ influence is rising, technology players need to develop strategic AR programmes to remain competitive and maintain their edge. At CCgroup we understand the need for expert AR support and we have a dedicated industry analyst relations team with a deep knowledge of the global analyst community. We don’t just create public relations programmes with analyst relations tacked on, we run integrated and innovative analyst relations programmes that deliver value to sales, marketing and PR efforts.

Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across different sectors including Mobile & Telecoms, Fintech, Enterprise Tech, and MediaTech.

Results

From analyst perception audits and on-site support during industry events, to strategic counsel and tailored ongoing AR programmes, the analyst relations team at CCgroup has the insight, drive and expertise to develop analyst relations programmes clearly aligned to your business goals.

INSIGHTS

Blog Women in Analyst Relations: interview with Kristin Taylor Women in Analyst Relations interview Kristin Taylor, former Head of AR for IBM, to talk about her career, her advice...
Tech Talks The life of an industry analyst Pierce talks about the key trends he for sees for 2019, and how he pieces together his own research agenda for...
Blog How do you amplify the value of analyst relations within your organisation? Industry analysts are proving themselves to be highly influential in B2B purchasing decisions across telecoms, enterprise, financial services and......
Blog 10 questions to ask before you hire an analyst I was recently asked by a client to advise them on whether or not they should take out a subscription...
Tech Talks Industrial IoT Martin discusses the state of the business IoT market and developments we will see in the future through AI, cloud...
Blog How to lose an industry analyst in 10 days (and ways) We're fans of the IIAR Analyst Relations Professional and Team of the Year awards. Every year, the IIAR recognises analyst...
Case Studies Using a targeted analyst outreach strategy to define new markets Industry analysts  play a vital role in validating technologies and advising end users on purchasing decisions - but what if the...
Insight Reports Successful Influencer Marketing This report looks at the similarities and differences between PR and Influencer Marketing and a the steps that need to...
Blog Analyst outreach strategy – six quick ways to keep interest levels up in August Well late summer is now upon us, and if you work in a PR or comms discipline, we tend to...
Blog Confessions of an ARaholic Every professional can look back and pinpoint a moment in time when their work perspective – the markets they...
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