Chloe Pope

Expertise

Since the birth of the web and mobile web, marketing technology and advertising technology has developed at a mind-boggling pace. We first got involved in martech PR and adtech PR – starting with mobile advertising – in the mid-2000s, launching the GSMA’s ground-breaking Mobile Media Metrics programme and helping establish M:Metrics in Europe. We then worked with comScore and Nielsen to help brands and publishers better understand the emerging audience landscape, as well as NeoMedia (2D bar codes) and Poynt (local search app). Latterly, we’ve helped Opera and Syniverse to evolve the conversation around sophisticated approaches to brand engagement. The only constant in that time? Change.

Capabilities

Successful martech PR and adtech PR programmes demand compelling messaging and positioning (influencers and audiences need to know what a company does and where it ‘fits’ – so many firms assume this is obvious, it isn’t). They educate a diverse audience of brands, agencies and influencers struggling to stay abreast of the latest innovations, delivering relevant insight. But most importantly, from an earned media perspective, they demonstrate the relevance and traction these innovations are gaining with real brands in the real world. Sorry, but sooner or later in martech and adtech PR you need a brand case study: it’s table stakes. We have excellent experience of making the most of these case studies.

Results

We’ve been fortunate enough to work with several companies at the vanguard of martech and adtech. M:Metrics, for example, was the most quoted source on the mobile market during our tenure, frequently cited by the world’s largest and most influential publications, including the Wall Street Journal, New York Times, The Economist, Time, The Financial Times and others. This helped position the company for a strong exit. But now, the influence ecosystem is growing – events, analysts, non-traditional influencers, social platforms, consultants and networks all have a role to play in adtech PR. Our track record, our relationships and our ability to grasp emerging concepts makes CCgroup an attractive partner to martech and adtech firms globally.

INSIGHTS

Blog Are telcos and OTTs really disrupting the traditional broadcast industry? There is no denying that Netflix has paved the way when it comes to over-the-top (OTT) video, and shown the...
Tech Talks The Future of Content Jenny talks about the content landscape, and the role of FAANG, as well as looking at streaming and robots....
Blog Is the battle for viewers all down to The Cry for content? There was a lot of speculation as to how Netflix was going to fare when it announced its Q3 earnings...
Blog Multiscreen, cloud, OTT video delivery: aren’t we there yet?! Although we are now in March, talk in the MediaTech industry is still firmly on trends for 2018. The start...
Blog Putting the AI in RAI: the rise of artificial intelligence at IBC 2018 Last month I was lucky enough to jet off with thousands of other people to the RAI in Amsterdam for...
Blog The road to IP – should broadcasters follow in the footsteps of telcos? Personally, I’m a huge fan of watching TV shows on my smartphone. Sometimes, it’s easier to just find something to...
Blog New research report: How vendors can benefit from the impact of IP on the broadcast industry Our MediaTech team has launched new research into the impact that the transition to IP is having on the broadcast...
Blog Here come the telcos! How should broadcasters respond?...
Blog The IBC conundrum – What are the opportunities for vendors, and how do you get heard? For those that work in the broadcast technology world, the summer isn't quite the 'quiet period' that many others enjoy....
Tech Talks MediaTech – What’s it all about? This talk will teach you all you need to know about the world of broadcast and media technology; where it...
Case Studies Maximising NAB PR for MediaTech companies CCgroup helped three companies find their voice and win the attention of the right industry influencers at the NAB Show....
Insight Reports New research report: How vendors can benefit from the impact of IP on the broadcast industry IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
Case Studies Attracting technology partners for Arts Alliance Media Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and...
Insight Reports Successfully marketing and selling to broadcast service providers To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....
BACK TO TOP