Expertise

Members of the CCgroup mobile PR team have been representing mobile clients since 1984 – we know mobile like no other agency. We’re a living, breathing part of the mobile industry and have been since its inception.

The technology sector has been subject to massive change in the last 30 years and none more so than the mobile industry. Today, aggressive consolidation of operators and digital transformation is fundamentally changing the way in which they purchase equipment and services. Vendor consolidation and partnerships have changed the way in which supply chains interconnect. The consumerisation of mobile has impacted almost every person and every business on the planet.

We have a deep understanding of the entire mobile ecosystem and work with a diverse range of companies from network planning and equipment providers and app developers to operators and industry consultants. One of our team has attended every single iteration of what is now Mobile World Congress.

Capability

Our in-depth knowledge of the global mobile market is not just a result of 30 years working in the space. We have undertaken unique research into how to influence operator purchasing decisions. We have investigated how vendor sales and marketing teams need to align for greatest impact. We have revealed how vendors can best position themselves for exit.

As a result, we’re uniquely positioned to build credible, compelling content to demonstrate that our clients understand and can address the challenges that their customers face.

We work to ensure that content reaches and resonates with the media, industry analysts, industry associations, event organisers and other influencers that we hold close, personal relationships with.
We help clients build the thought leadership and market momentum that underpins the best mobile PR campaigns and delivers commercial success.

We do this nationally and internationally.

Results

There are three primary reasons why clients work with CCgroup.

The first is to increase their profile and we have some fantastic case studies of our work in this area, including making Mobile World Congress a success for clients year-in and year-out.

PR-led content marketing for lead generation

PR-led content marketing for lead generation

Huddle adapted its go-to-market strategy to be mor...

How to Sell to Telcos in the Age of Digital Transformation

How to Sell to Telcos in the Age of Digital Transformation

This paper provides a fresh perspective on operato...

Using audience insights to build a brand and generate leads

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibi...

How to Successfully sell to Telecoms Operators

How to Successfully sell to Telecoms Operators

An in depth report on how operators research and s...

Trust in the era of data privacy – can telcos present an alternative model?

The era of surveillance capitalism we now find ourselves in represents a real challenge. As operators try and reinvent themselves, the need for transparency and trust with consumers data only becomes more important.

Digital Transformation World: Change is coming

A round-up of TMForum's 2018 Digital Transformation Show and the key topics covered.

The UK is crying out for full fibre gigabit connectivity. Can altnets save the day?

According to Ofcom, in 2017 full fibre broadband was available to just three percent of the UK. Taking altnet, CityFibre, private should make it easier to deliver on its vision of providing full fibre infrastructure to 20 percent of the UK market .

Operators versus OTT providers: Are we gradually seeing a turning of the tides?

Over the last five years operators have become increasingly invisible. But with privacy and data laws tightening, it seems the operators are gradually fighting back.