Social Media Expertise

55% of B2B buyers use social media platforms to research products and brands before they invest according to IDG. Social platforms are no longer simply a key channel to raise awareness and enhance the reputation of a brand. Increasingly social media is critical to lead generation and nurturing for B2B sales.

Whether it is raising awareness, enhancing reputation or driving sales directly, social media plays an integral part in any B2B marketing communications strategy.

Social Media Capabilities

CCgroup’s deep understanding of B2B technology markets and audiences means we understand which social media channels, content and messages will deliver the biggest impact for your brand.

And because CCgroup is already delivering PR campaigns across paid, earned, owned and shared channels, it is well positioned to seamlessly integrate social media into new and existing programmes at ease.

From one-off projects to shape social media strategy, support a major campaign/event, or drive influencer relations for company executive to rolling programmes that manage, amplify and drive social media advocacy – CCgroup can deliver to a wide range of budgets and requirements.

Social media products include:

  • One off: Social media audit & strategy
  • One off: Social activation
  • One off: Influencer relations
  • One off: Social media event support
  • Rolling: Social media amplification
  • Rolling: Social media management
  • Rolling: Social media advocacy

CCgroup has delivered social media programmes for brands such as Moorwand, Travelex and SolarWinds designed to boost awareness, drive engagement and contribute to sales.

INSIGHTS

Blog Causing a social media Fyre Last week, I watched the Fyre Festival documentary on Netflix. For those of you that don’t know about the documentary,...
Insight Reports How MediaTech companies can use integrated marketing communications to achieve commercial success A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....
Case Studies The power of content marketing and customer testimonials Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content....
Insight Reports B2B PR & SEO Savvy B2B marketers understand the importance of search in driving purchasing behaviour but too few realise the role that PR...
Case Studies A new era of positivity for Azzurri Communications Azzurri Communications needed to dispel a longstanding negative perception in the media and shift market attention to a new set of...
Tech Talks All Things FinTech From willow sticks to the evolution of the blockchain; this talk will take you through the earliest signs of fintech...
Tech Talks 5G: the battle for column inches, rather than a technology revolution Dan explains the science behind the much hyped 5G technology, where the real potential for 5G lies and most importantly,...
Blog #MWC18: Call for Papers … it’s the final countdown! It's the final countdown. You have just over a day, until the Mobile World Congress 2018 'call for papers' closes....
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