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Social media is critical to lead generation and nurturing for B2B sales
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55% of B2B buyers use social media platforms to research products and brands before they invest according to IDG. Social platforms are no longer simply a key channel to raise awareness and enhance the reputation of a brand. Increasingly social media is critical to lead generation and nurturing for B2B sales.
Whether it is raising awareness, enhancing reputation or driving sales directly, social media plays an integral part in any B2B marketing communications strategy.
CCgroup’s deep understanding of B2B technology markets and audiences means we understand which social media channels, content and messages will deliver the biggest impact for your brand.
And because CCgroup is already delivering PR campaigns across paid, earned, owned and shared channels, it is well positioned to seamlessly integrate social media into new and existing programmes at ease.
From one-off projects to shape social media strategy, support a major campaign/event, or drive influencer relations for company executive to rolling programmes that manage, amplify and drive social media advocacy – CCgroup can deliver to a wide range of budgets and requirements.
Social media products include:
CCgroup has delivered social media programmes for brands such as Moorwand, Travelex and SolarWinds designed to boost awareness, drive engagement and contribute to sales.
Download our latest report now to discover the best ways to influence security purchasing decisions.