Daniel Lowther

Expertise

From launching Chip&PIN in the UK and coining new industry terms in capital markets, to promoting the world’s largest mobile financial services roll-out to date and driving interest in ICOs, CCgroup has a deep heritage in delivering compelling Fintech PR campaigns for its clients. Driven by changing consumer behaviour, emerging technologies and a raft of new regulation, services and structures are being rewritten in every corner of the industry, enabled by a huge investment in technology. Whether it is capital markets, business and retail banking or payments, we help our clients achieve commercial success in this constantly evolving landscape.

Capabilities

We combine deep industry expertise  (through our audience insight report programme) and outstanding strategic thinking with intelligent tactical implementation to raise awareness, enhance reputations and ultimately, drive sales. By marrying established PR practices such as media relations, thought leadership and content marketing with emerging disciplines including influencer marketing, owned media platforms and paid media, we ensure the right capabilities are in place to meet and exceed communications objectives.

Results

Every business is different and so is every engagement. There is no one size fits all. What success looks like is dependent on the ambitions and objectives of our clients. We’re passionate about measuring the results of our campaigns so that we truly understand the impact on the market and on our clients’ business. That way we can constantly raise the bar and ensure we deliver the best possible results.

INSIGHTS

Blog The 10 Dos & Don’ts of B2B fintech PR In my blog yesterday I covered what makes B2B fintech PR different to other sectors as part of the workshop...
Insight Reports How to influence finfech buyers We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
Tech Talks Fintech: challengers, incumbents and the march of Open Banking Kit explores challengers, incumbents and the march of Open Banking in this fintech talk....
Case Studies Establishing credibility in the crypto space CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...
Blog What makes B2B fintech PR different to other sectors? At the beginning of December, I spent two days at FinTech Connect at the Excel in London – the biggest...
Blog What did PayExpo 2018 have to say about the future of payments? Earlier last week I went to PayExpo, the UK’s largest payments event which attracts the entire ecosystem – issuers, acquirers,...
Tech Talks From Card to Payments Alex looks at the future of payments and commerce in this tech talk....
Insight Reports Unaware, unprepared and paralysed: Retailer readiness for PSD2 PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Blog A perfect storm for RegTech The global RegTech market is estimated to be worth around USD2bn in 2018 and according to......
Blog The normalisation of cryptocurrency It seems that over the last year, the media interest in cryptocurrency has been increasing to the point where even...
Blog New research: Technology vendors are failing retailers on PSD2 The Second Payment Services Directive (PSD2) is one of the most controversial and thus most talked about pieces of legislation...
Blog The Three Ages of FinTech When did FinTech start?...
Blog Trust in the era of data privacy – can telcos present an alternative model? It’s fair to say that the breaking of the Cambridge Analytica scandal was the first time that many people really...
Blog FinTech in Poland: Don’t wear your best dress in the dark (part I) According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million...
Blog FinTech in Poland: Earning the Trust you deserve (Part II) In my last blog in this two-part series, I set the scene: the Polish FinTech market is hot and 2018...
Tech Talks All Things FinTech From willow sticks to the evolution of the blockchain; this talk will take you through the earliest signs of fintech...
Blog Open Banking: why retail technology providers need to step up The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical...
Blog Money 20/20 Europe: 5 tips to boost speaker success Every year, industry leaders from across Europe meet for one of the biggest events on the FinTech calendar, Money20/20 Europe....
Case Studies Setting the benchmark for mobile payments Mobile payments and loyalty start-up MyCheck helps restaurants to be more efficient, better engage with their customers and increase revenues....
Case Studies Generating sales leads for Comarch Financial Services UK Comarch specialises in providing technology software for the banking sector among others and works with major financial institutions across the...
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