Daniel Lowther

Expertise

From launching Chip&PIN in the UK and coining new industry terms in capital markets, to promoting the world’s largest mobile financial services roll-out to date and driving interest in ICOs, CCgroup has a deep heritage in delivering compelling FinTech PR campaigns for its clients. Driven by changing consumer behaviour, emerging technologies and a raft of new regulation, services and structures are being rewritten in every corner of the industry, enabled by a huge investment in technology. Whether it is capital markets, business and retail banking or payments, we help our clients achieve commercial success in this constantly evolving landscape.

Capabilities

We combine deep industry expertise  (through our audience insight programme – Catalyst) and outstanding strategic thinking with intelligent tactical implementation to raise awareness, enhance reputations and ultimately, drive sales. By marrying established PR practices such as media relations, thought leadership and content marketing with emerging disciplines including influencer marketing, owned media platforms and paid media, we ensure the right capabilities are in place to meet and exceed communications objectives.

Results

Every business is different and so is every engagement. There is no one size fits all. What success looks like is dependent on the ambitions and objectives of our clients. We’re passionate about measuring the results of our campaigns so that we truly understand the impact on the market and on our clients’ business. That way we can constantly raise the bar and ensure we deliver the best possible results.

Click here to see more of the results we have achieved for our FinTech clients.

 

Setting the benchmark for mobile payments

Mobile payments and loyalty start-up MyCheck helps...

How to Influence Fintech Buyers in Capital Markets

What influences senior decision makers in capital ...

Generating sales leads for Comarch Financial Services UK

Comarch specialises in providing technology softwa...

How to Influence FinTech Buyers

Expertise From launching Chip&PIN in the UK an...

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.