"CCgroup are the thinking brand's PR agency."
The next stage is to take your key messages and develop campaign content to communicate them to the right people through the right channels.
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Let’s be honest, most B2B technology marketing content is of questionable quality and the quantities in existence defy belief. ‘Content fatigue’ has been a ‘thing’ since the early 2010s, so it’s critical that your content rises above the rest.
We have a team of talented writers, sector experts and a range of design and production partners that can create great content that engages your target audiences. Furthermore, as a result of our Catalyst audience insight programme, we know what kind of content your audience needs during the purchasing process, and how to get it in front of them.
So be it research papers, economic modelling, opinion-led news stories, articles and comment, technical, strategy and market white papers, speaker and award submissions, marketing collateral, eDMs, infographics, videos, social posts or presentations, we have the team that can deliver.
Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.
Our research into retailer readiness for PSD2, shows how little retailers know about PSD2 and the plans they have to take advantage of this new regulation.