Enterprise Tech PR Expertise

CCgroup has been running and executing PR and Content Marketing campaigns targeting Enterprises for more than a decade. We understand the different nuances of the business and enterprise audiences and have a highly envied breadth of experience. From CIOs and CISOs to MSPs and heads of any business department, in a wide range of vertical industries, we’ve got it covered.

Enterprise Tech PR Capabilities

We build stand-out messaging for our clients, tightly focused on their target audiences’ pain points and their own business goals. We then use our lengthy experience in these sectors and data-driven audience insight programme ‘Catalyst’ (see the latest reports below) to develop throught-provoking, headline-grabbing and impactful multi-channel content that builds thought leadership positions.

Results for Enterprise Tech clients

PR is not just about press coverage anymore. Media engagements need to be supplemented with industry analyst relations, lead generation programmes, social media management and influencer targeting. Not all of these tactics apply for every business. What your campaign looks like depends on one sole factor: your business objectives.

INSIGHTS

Insight Reports Security marketing strategies: influencing contemporary purchasing behaviour This report contains insights that will help security technology vendors to increase brand awareness and maximise their chances of being...

Blog The cybersecurity buying landscape is changing, so your marketing strategy needs to, too With remote work here to stay for many, in this post-COVID world - and new threats emerging every day, it’s...

Webinars Security marketing strategies: influencing contemporary purchasing behaviour On this webinar, we reveal unique data from our latest security report, outline our analysis of the trends and what...

Insight Reports How do enterprises buy technology? The aim of the study was to identify how the modern technology procurement process works, who is involved and how...

Blog New year, new leadership structure Daniel Lowther and Katie de Cozar join the board of CCgroup...

Blog Where do our devices go? Taking on the global e-waste crisis We live in a throwaway culture, not just when it comes to electronic devices but with many aspects of our...

Case Studies Using audience insights to build a brand and generate leads CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...

Blog Four ways clever B2B tech brands are responding to COVID-19 For B2C brands, the direction of communications during the covid pandemic is clear, in B2B land, it’s not so simple....

Blog Could videogames change the way we work from home – Zoom to Fortnite The coronavirus pandemic has changed the way we work, possibly forever. What does the future of work look like when...

Blog The impact of AI on the retail technology talent gap Technology plays a crucial role in the future of the retail industry and this has the propensity to skyrocket over...

Blog Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice Sustainability has been an important topic in the retail sector over the last few years. Here are the main aspects...

Blog Is the high street really dead, or is it just evolving? It’s been a tough couple of years for retail. But is it that simple to blame e-commerce?...

Tech Talks Cloud Technologies Bill talks about the tech landscape, being an influencer in the cloud space and how to help your clients become...

Blog Tech me out: A beginners guide to DevOps Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

Blog Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness Mental health issues are affecting one in four people during any given year, it’s time for this topic to take...

Blog Buzzword busting part 2: Artificial Intelligence Artificial Intelligence (AI) is one of those tech terms that the majority of consumers don’t actually understand. This blog explains...

Blog Sex robots are officially a thing. But what can they teach us about the future of AI? The sex robot trend is real. But what does this mean for the future of AI? ...

Blog Predicting a 5G future Last Thursday, I was fortunate to attend the CCS annual Predictions event in London....

Blog Tech me out: A beginners guide to bots Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

Blog The growth of facial recognition – how transparent should we be? Facial recognition technologies are growing in sophistication and availability, but what does this mean for privacy, the biggest issue...

Blog Tech me out: A beginners guide to APIs Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

Case Studies Attracting technology partners for Arts Alliance Media Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and...

Blog Going the extra mile… Three weeks ago, I ran my third marathon. My first was London in 2016, followed by Paris last year. After...

Blog Acing the PR agency briefing process Over the years, several PR briefs have landed on my desk. Hundreds, in fact. As a document that plays an...

Case Studies PR-led content marketing for lead generation Huddle adapted its go-to-market strategy to be more targeted and secure higher-value deals....

Blog Tech investment – France is BACK! The fashionable among you will know that Paris Fashion Week came to an end last week, the occasion for France...

Tech Talks CCgroup Cloud Computing Florie takes us through a brief history of cloud computing and the differences between public cloud, hybrid cloud and private...

Blog Paid vs. Organic – the modern marketer’s dilemma This week my agency’s enterprise duo - Katie de Cozar and Florie Lhuillier – unveiled their latest audience insight report...

Insight Reports How do IT decision-makers choose their suppliers? Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...

Insight Reports Marketing to Attract Channel Partners Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...