"CCgroup are the thinking brand's PR agency."
In all our enterprise tech PR efforts we build stand-out messaging for our clients, tightly focused on their target audiences' pain points and their own business goals.
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CCgroup has been running and executing PR and Content Marketing campaigns targeting Enterprises for more than a decade. We understand the different nuances of the business and enterprise audiences and have a highly envied breadth of experience. From CIOs and CISOs to MSPs and heads of any business department, in a wide range of vertical industries, we’ve got it covered.
We build stand-out messaging for our clients, tightly focused on their target audiences’ pain points and their own business goals. We then use our lengthy experience in these sectors and data-driven audience insight programme ‘Catalyst’ (see the latest reports below) to develop throught-provoking, headline-grabbing and impactful multi-channel content that builds thought leadership positions.
PR is not just about press coverage anymore. Media engagements need to be supplemented with industry analyst relations, lead generation programmes, social media management and influencer targeting. Not all of these tactics apply for every business. What your campaign looks like depends on one sole factor: your business objectives.
The aim of the study was to identify how the moder...
CCgroup helped CDNetworks to secure greater visibi...
Most UK B2B IT marketers are unaware of which info...
Huddle adapted its go-to-market strategy to be mor...
Where should UK tech vendors start when planning m...
Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.
A veteran of B2B tech PR, Katie shares her tips on how to brief a PR agency to ensure you get the results you need when pushing your business forward.
An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.
CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.
Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.
Digital transformation needs wide, non-IT, internal support. And while the senior tech person is well- or even best-placed to lead the charge, they still need help to secure the necessary votes.
It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target enterprise CIO or "IT decision makers" -not an easy business persona to understand.
The CMO is predicted to be spending more on technology than the CIO this year. Suddenly, B2B PR became trickier - who are we targeting, why and how?