Katie de Cozar

Expertise

CCgroup has been running and executing PR and Content Marketing campaigns targeting Enterprises for more than a decade. We understand the different nuances of the business and enterprise audiences and have a highly envied breadth of experience. From CIOs and CISOs to MSPs and heads of any business department, in a wide range of vertical industries, we’ve got it covered.

Capabilities

We build stand-out messaging for our clients, tightly focused on their target audiences’ pain points and their own business goals. We then use our lengthy experience in these sectors and data-driven audience insight programme ‘Catalyst’ (see the latest reports below) to develop throught-provoking, headline-grabbing and impactful multi-channel content that builds thought leadership positions.

Results

PR is not just about press coverage anymore. Media engagements need to be supplemented with industry analyst relations, lead generation programmes, social media management and influencer targeting. Not all of these tactics apply for every business. What your campaign looks like depends on one sole factor: your business objectives.

INSIGHTS

Blog Tech me out: A beginners guide to APIs Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Tech Talks Cloud Technologies Bill talks about the tech landscape, being an influencer in the cloud space and how to help your clients become...
Insight Reports How do enterprises buy technology? The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
Case Studies Using audience insights to build a brand and generate leads CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...
Blog Going the extra mile… Three weeks ago, I ran my third marathon. My first was London in 2016, followed by Paris last year. After...
Blog Acing the PR agency briefing process Over the years, several PR briefs have landed on my desk. Hundreds, in fact. As a document that plays an...
Case Studies PR-led content marketing for lead generation Huddle adapted its go-to-market strategy to be more targeted and secure higher-value deals....
Blog Tech investment – France is BACK! The fashionable among you will know that Paris Fashion Week came to an end last week, the occasion for France...
Tech Talks CCgroup Cloud Computing Florie takes us through a brief history of cloud computing and the differences between public cloud, hybrid cloud and private...
Blog Paid vs. Organic – the modern marketer’s dilemma This week my agency’s enterprise duo - Katie de Cozar and Florie Lhuillier – unveiled their latest audience insight report...
Insight Reports How do IT decision-makers choose their suppliers? Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...
Insight Reports Marketing to Attract Channel Partners Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?...
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