Katie de Cozar

Expertise

CCgroup has been running and executing PR and Content Marketing campaigns targeting Enterprises for more than a decade. We understand the different nuances of the business and enterprise audiences and have a highly envied breadth of experience. From CIOs and CISOs to MSPs and heads of any business department, in a wide range of vertical industries, we’ve got it covered.

Capabilities

We build stand-out messaging for our clients, tightly focused on their target audiences’ pain points and their own business goals. We then use our lengthy experience in these sectors and data-driven audience insight programme ‘Catalyst’ (see the latest reports below) to develop throught-provoking, headline-grabbing and impactful multi-channel content that builds thought leadership positions.

Results

PR is not just about press coverage anymore. Media engagements need to be supplemented with industry analyst relations, lead generation programmes, social media management and influencer targeting. Not all of these tactics apply for every business. What your campaign looks like depends on one sole factor: your business objectives.

See more of the results we have achieved for our Enterprise Tech clients in our case studies.

How do enterprises buy technology?

How do enterprises buy technology?

The aim of the study was to identify how the moder...

Using audience insights to build a brand and generate leads

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibi...

How do IT decision-makers choose their suppliers?

How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which info...

PR-led content marketing for lead generation

PR-led content marketing for lead generation

Huddle adapted its go-to-market strategy to be mor...

Marketing to Attract Channel Partners

Marketing to Attract Channel Partners

Where should UK tech vendors start when planning m...

Going the extra mile…

Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.

Acing the PR agency briefing process

A veteran of B2B tech PR, Katie shares her tips on how to brief a PR agency to ensure you get the results you need when pushing your business forward.

Tech investment - France is BACK!

An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.

Paid vs. Organic – the modern marketer’s dilemma

CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.

In-house vs agency...busting the PR career myths

Over my career I've worked for companies and in agencies, and in that time have heard some sweeping generalisations about agency vs in-house which simply aren't true.

(yet) Another job for tech PRs

Digital transformation needs wide, non-IT, internal support. And while the senior tech person is well- or even best-placed to lead the charge, they still need help to secure the necessary votes.

CIOs: The ultimate moving targets

It's only going to get harder, this B2B tech PR lark. Especially in enterprise tech. Many of our clients target enterprise CIO or "IT decision makers" -not an easy business persona to understand.

Ready, aim... no, start again... aim... hang on...

The CMO is predicted to be spending more on technology than the CIO this year. Suddenly, B2B PR became trickier - who are we targeting, why and how?