Whatever may be said about the future of the PR industry, a core element of any B2B technology PR programme is media relations.

Differentiating messages and strong insights will always be valued by this most discerning and cynical of audiences. Our relationships with business, national and trade journalists – cultivated over many decades and even more gallons of beer – ensure that our clients see maximum value from their investments in content production.

It’s not that we wield undue influence. We don’t. You cannot ‘buy’ a journalist with alcohol – these are professional people doing a critical job. What you can do is build mutually-beneficial relationships whereby they might return your call, or respond to your email out of the hundreds they received that morning, because they trust you to offer them something of genuine value.

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions