Anais Merlin

Internet of Things (IoT) PR Expertise

The Internet of Things (IoT) represents one of the most exciting technological developments to emerge from advancements in connectivity. Several years of promise and potential are now making way for exciting commercial use cases that span multiple vertical sectors, from transportation to manufacturing, from logistics to lifestyle and from healthcare to industrial. IoT services are going mainstream, within smart cities, within factories and in other buildings, including the home.

CCgroup clients play across the IoT ecosystem. Our work with the Wireless Broadband Alliance puts us at the heart of the smart cities debate, especially when it comes to the role of unlicensed technology. We also work with Chordant, an InterDigital business, whose technology underpins IoT service delivery platforms. We also represent Synchronoss, a technology company that works tirelessly to build off the shelf IoT services that benefit TMT organisations. We are also proud to serve the LA Department of Transport, a pioneer for autonomous vehicles and all forms of smart transpiration, as it looks to ease congestion, and deliver a host of other benefits to the residents of Los Angeles.

IoT PR Capability

CCgroup’s heritage and direct experience of supporting companies in the mobile & telecoms industry gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and clear commercial traction is becoming increasingly difficult.

CCgroup’s client portfolio is made up of different organisations, each playing a different role within the IoT ecosystem. It includes established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards for future IoT applications, trade associations uniting vendors and service providers behind common approaches and Government departments looking to improve the lives of everyday citizens. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.

Results for our IoT clients

As many of our IoT clients will attest, CCgroup has a proven track record of creating and delivering IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.

INSIGHTS

Case Studies A new era of positivity for Azzurri Communications Azzurri Communications needed to dispel a longstanding negative perception in the media and shift market attention to a new set of...
Tech Talks Industrial IoT Martin discusses the state of the business IoT market and developments we will see in the future through AI, cloud...
Insight Reports How to Sell to Telcos in the Age of Digital Transformation This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Case Studies Award winning content & PR campaign: ‘Exposing the Privacy Predicament’ for Syniverse Syniverse needed a way to elevate its brand among senior executives...
Blog 5G: Let’s get real With Three being investigated by the ASA over whether or not they are misleading consumers with their advertising for their...
Tech Talks 5G: the battle for column inches, rather than a technology revolution Dan explains the science behind the much hyped 5G technology, where the real potential for 5G lies and most importantly,...
Blog Guest post: IoT isn’t the killer app for 5G The race to 5G is on. But the case for monetization is far less obvious. Many operators seem to be...
Insight Reports How to Successfully sell to Telecoms Operators An in depth report on how operators research and select their suppliers....
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