Sarah Walker


The Internet of Things (IoT) promises a new era of connected living for consumers and businesses around the world. IoT goes way beyond machine-to-machine (M2M) communications. It combines a variety of new protocols, applications and access technologies to deliver exciting new use cases including connected cars, connected home, smart cities and wearable technology. It also creates a range of communications challenges and opportunities that need an experienced IoT PR team.

CCgroup clients have played across the IoT ecosystem from enabling standards to supporting infrastructure and middleware to end user applications providing us with a holistic vantage point. We have experience working with the Wireless Broadband Alliance, an industry trade association that is passionate about the role of unlicensed access technologies in enabling many IoT use cases – most notably smart cities. We also have experience working with InterDigital, the technology leader that licences technology that underpins IoT service delivery platforms. This includes its oneTRANSPORT service that is currently being trialled by a number of local councils in the UK. Furthermore, we work with Synchronoss, a company that has been activating the wide variety of connected devices (including wearables, cars and connected devices) for more than ten years.


CCgroup’s heritage and direct experience of supporting companies in the telecommunications industry gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and market relevance is becoming increasingly difficult. We help organisations involved in IoT to create differentiation by articulating unique data-driven insights with supporting proof-points.

CCgroup’s client portfolio is made up of different organisations looking to capitalise on IoT in different ways. It includes established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards for future IoT applications and trade associations uniting vendors and service providers behind common technologies and approaches. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.


As many of our IoT clients will attest, CCgroup has a proven track record of creating and delivering IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.

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