Sarah Walker

Expertise

The Internet of Things (IoT) represents one of the most exciting technological developments to emerge from advancements in connectivity. Several years of promise and potential are now making way for exciting commercial use cases that span multiple vertical sectors, from transportation to manufacturing, from logistics to lifestyle and from healthcare to industrial. IoT services are going mainstream, within smart cities, within factories and in other buildings, including the home.

CCgroup clients play across the IoT ecosystem. Our work with the Wireless Broadband Alliance puts us at the heart of the smart cities debate, especially when it comes to the role of unlicensed technology. We also work with Chordant, an InterDigital business, whose technology underpins IoT service delivery platforms. We also represent Synchronoss, a technology company that works tirelessly to build off the shelf IoT services that benefit TMT organisations. We are also proud to serve the LA Department of Transport, a pioneer for autonomous vehicles and all forms of smart transpiration, as it looks to ease congestion, and deliver a host of other benefits to the residents of Los Angeles.

Capability

CCgroup’s heritage and direct experience of supporting companies in the mobile & telecoms industry gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and clear commercial traction is becoming increasingly difficult.

CCgroup’s client portfolio is made up of different organisations, each playing a different role within the IoT ecosystem. It includes established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards for future IoT applications, trade associations uniting vendors and service providers behind common approaches and Government departments looking to improve the lives of everyday citizens. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.

Results

As many of our IoT clients will attest, CCgroup has a proven track record of creating and delivering IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.

How telcos and OTTs are disrupting the traditional broadcast industry

How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV...

Showcasing thought leadership and driving industry relationships

Showcasing thought leadership and driving industry relationships

This content marketing campaign demonstrates what ...

How do enterprises buy technology?

How do enterprises buy technology?

The aim of the study was to identify how the moder...

Using audience insights to build a brand and generate leads

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibi...

What will the autumn budget bring for the UK’s public services?

In the wait for the Autumn budget, what effect would increased cuts have on the UK not just from an economic, social and political view but also from a technology perspective?
Investments in technology will enhance the UK’s position as a world leader in the global rush to be first to roll out 5G.

Mobile World Congress Americas: the learning curve continues

Mobile World Congress Americas took place last week, the second time the CTIA and GSMA have collaborated to breathe new life into the North and Latin American trade show circuit.

Trust in the era of data privacy – can telcos present an alternative model?

The era of surveillance capitalism we now find ourselves in represents a real challenge. As operators try and reinvent themselves, the need for transparency and trust with consumers data only becomes more important.

Guest post: IoT isn’t the killer app for 5G

Will IoT be the cash cow out of the gate to deliver the RoI on 5G?
Thanks to Josh Hewer for his interesting guest post analysing the monetization of 5G.

My love of all THINGS Swedish

Paul reviews Stockholm's THINGS, a showcase of the latest robotic, AI and IoT technology to come out of Sweden. THINGS is filled with technology-obsessed people, looking to build connections, attract funding and ultimately find customers.

MWC18: Freezing, fun, but also familiar

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MWC: It's a wrap

CCgroup Mobile & Telecoms team round up the key themes from the 2018 show.

CCgroup’s Congress Crunch: Your ultimate MWC 2018 networking event guide

For CCgroup's last in the Congress Crunch series the Telecoms team shares a brief roundup of the some of the best events taking place during this year’s Mobile World Congress show.

Calling all telco vendors: look after the trade media, they’re worth (even) more to you than you thought

We asked operators what sources of information are most helpful when shortlisting vendors almost three quarters (74%) said the IT or trade media.