Anais Merlin

Expertise

The Internet of Things (IoT) represents one of the most exciting technological developments to emerge from advancements in connectivity. Several years of promise and potential are now making way for exciting commercial use cases that span multiple vertical sectors, from transportation to manufacturing, from logistics to lifestyle and from healthcare to industrial. IoT services are going mainstream, within smart cities, within factories and in other buildings, including the home.

CCgroup clients play across the IoT ecosystem. Our work with the Wireless Broadband Alliance puts us at the heart of the smart cities debate, especially when it comes to the role of unlicensed technology. We also work with Chordant, an InterDigital business, whose technology underpins IoT service delivery platforms. We also represent Synchronoss, a technology company that works tirelessly to build off the shelf IoT services that benefit TMT organisations. We are also proud to serve the LA Department of Transport, a pioneer for autonomous vehicles and all forms of smart transpiration, as it looks to ease congestion, and deliver a host of other benefits to the residents of Los Angeles.

Capability

CCgroup’s heritage and direct experience of supporting companies in the mobile & telecoms industry gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and clear commercial traction is becoming increasingly difficult.

CCgroup’s client portfolio is made up of different organisations, each playing a different role within the IoT ecosystem. It includes established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards for future IoT applications, trade associations uniting vendors and service providers behind common approaches and Government departments looking to improve the lives of everyday citizens. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.

Results

As many of our IoT clients will attest, CCgroup has a proven track record of creating and delivering IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.

INSIGHTS

Blog How did Huawei become one of the UK’s biggest smartphone names? For the launch of its latest Mate 20 Pro smartphone, Chinese telecoms equipment vendor Huawei decided not to hold the...
Case Studies Showcasing thought leadership and driving industry relationships This content marketing campaign demonstrates what can be achieved through effective client collaboration and strong execution. ...
Insight Reports How telcos and OTTs are disrupting the traditional broadcast industry This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
Blog What will the autumn budget bring for the UK’s public services? Rumours abound for the next few weeks about the pressure Philip Hammond is under as he works on this month’s...
Blog Mobile World Congress Americas: the learning curve continues Mobile World Congress Americas took place last week. It is the second time the CTIA and GSMA have collaborated to...
Blog Trust in the era of data privacy – can telcos present an alternative model? It’s fair to say that the breaking of the Cambridge Analytica scandal was the first time that many people really...
Blog Guest post: IoT isn’t the killer app for 5G The race to 5G is on. But the case for monetization is far less obvious. Many operators seem to be...
Blog My love of all THINGS Swedish I have a confession. I love Sweden. I love Swedish people, I love how they do business, I love how...
Blog MWC18: Freezing, fun, but also familiar Well aren’t we glad that’s over? I know my friends and colleagues in the world of telecoms PR will certainly...
Blog MWC: it’s a wrap It’s the end of MWC18 and as you get over a week of walking too many steps per day, consuming...
Blog CCgroup’s Congress Crunch: Your ultimate MWC 2018 networking event guide Mobile World Congress is very nearly upon us. Over the next four days those attending the show – a predicted...
Blog Calling all telco vendors: look after the trade media, they’re worth (even) more to you than you thought Yesterday we announced the results of an independent (no really, it is) study looking at how operator digital transformation is...
Blog How to influence retail technology buyers? With about 14 shops closing every day due to the toughest UK high street trading climate in five years, it’s...
Case Studies Establishing credibility in the crypto space CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...
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