Chloe Pope

Internet of Things (IoT) PR Expertise

The Internet of Things (IoT) represents one of the most exciting technological developments to emerge from advancements in connectivity, and technologies such as AI and blockchain are disrupting the status quo. Several years of promise and potential are now making way for exciting commercial use cases that span multiple vertical sectors, from transportation to manufacturing, from logistics to lifestyle, and from healthcare to industrial. IoT services are going mainstream, within smart cities, within factories and in the home.

CCgroup has a track record of helping clients across the IoT ecosystem achieve their business goals. We have worked with the likes of the Wireless Broadband Alliance, and the LA Department of Transport, putting it at the heart of the smart cities debate, especially when it comes to the role of unlicensed technology; and we have supported Chordant, an InterDigital business,  to raise awareness of the importance of standardisation to the future of IoT..  We have also worked with Synchronoss, a technology company that builds off-the-shelf IoT services that benefit TMT organisations.

IoT PR Capability

CCgroup’s heritage and direct experience of supporting companies in the mobile & telecoms industry, as well as across the technology and computing markets, gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and clear commercial traction is becoming increasingly difficult.

CCgroup’s client portfolio is made up of different organisations, each playing a different role within the IoT ecosystem. We help established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards and the technology behind  future IoT applications, trade associations uniting vendors and service providers behind common approaches, and Government departments looking to improve the lives of citizens. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.

Results for our IoT clients

As many of our IoT clients will attest, CCgroup creates and delivers IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.

INSIGHTS

Blog How can IoT technology vendors can successfully market and sell to buyers?” With more and more marketing communications channels and options to choose from, which ones should they prioritise to ensure they...
Insight Reports How can IoT technology vendors successfully market and sell to buyers? So how do IoT technology vendors ensure they are seen by their buying audience, and ultimately, selected within the buying...
Tech Talks Industrial IoT Martin discusses the state of the business IoT market and developments we will see in the future through AI, cloud...
Blog How can IoT technology vendors successfully market and sell to buyers? The internet of things (IoT) market is set to experience tremendous grow in the next decade. IoT buyers will be...
Blog Could the ‘new normal’ see ISPs eat operators’ lunch? Consumer habits could be good news for ISPs and bad news for mobile operators...
Case Studies Demonstrating digital leadership in telecoms Openet is one of Ireland’s largest privately owned software companies. […]...
Blog Putting the subscriber first in turbulent times Coronavirus is bringing fear, panic, and uncertainty across the globe, and the telecoms industry is no different. Spanish operator is...
Insight Reports How to Sell to Telcos in the Age of Digital Transformation This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Blog Bringing RAZR back Motorola has launched its new RAZR phone. Will this flip phone be all it’s cracked up to be?...
Case Studies A new era of positivity for Azzurri Communications Azzurri Communications needed to dispel a longstanding negative perception in the media and shift market attention to a new set of...
Case Studies Award winning content & PR campaign: ‘Exposing the Privacy Predicament’ for Syniverse Syniverse needed a way to elevate its brand among senior executives...
Blog 5G: Let’s get real With Three being investigated by the ASA over whether or not they are misleading consumers with their advertising for their...
Tech Talks 5G: the battle for column inches, rather than a technology revolution Dan explains the science behind the much hyped 5G technology, where the real potential for 5G lies and most importantly,...
Blog Guest post: IoT isn’t the killer app for 5G The race to 5G is on. But the case for monetization is far less obvious. Many operators seem to be...
Insight Reports How to Successfully sell to Telecoms Operators An in depth report on how operators research and select their suppliers....
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