"CCgroup are the thinking brand's PR agency."
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The blockchain and cryptocurrency market is riddled with dichotomies. It is portrayed in equal measure as the most promising part of the fintech movement and as the most illegitimate.
We believe that the blockchain companies can be an overwhelming force for good. And we’re passionate about working with transformative innovators, those who are creating a financial system for the internet era – an era of transparency, efficiency and trust.
A blockchain PR strategy needs to do more than simply build awareness – it’s about cutting through a crowded and hype-driven market with bold campaigns that differentiate our clients, shine a light on the problems they solve for their customers, and showcase the real-world impact of their technologies.
Reflecting the unique and fast-changing makeup of the blockchain media landscape, our campaigns drive and inspire action through an array of traditional approaches like media relations and thought leadership, and emerging disciplines like influencer marketing and social selling.
Born from our deep heritage across fintech and enterprise technology, our dedicated blockchain PR practice delivers compelling integrated marketing communications focused on influencing and engaging retail traders, developers, exchanges, regulatory bodies, enterprises and traditional financial institutions.
CCgroup has strong track-record of establishing credibility, building profile and boosting company value for bold and ambitious blockchain firms. In the last year alone, we’ve helped a digital identity provider generate 75 crypto exchange MQLs, launched an ICO for a hedge fund looking to tokenise blockchain stocks, and delivered 108+ pieces of coverage in a single quarter for the first crypto-friendly payments company.
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