Alex Santos

Blockchain PR Expertise

The blockchain market is riddled with complexities. In fintech and financial services, blockchain technology has the potential to bridge the gap between traditional finance and digital economies. In industries such as IoT, cloud computing and immersive tech, blockchain is heralded as a saviour, providing a much-needed solution to security and data challenges.

At CCgroup, we believe blockchain companies can be an overwhelming force for good, and we’re passionate about working with transformative innovators — those who are creating and pioneering an era of transparency, efficiency, and trust.

Blockchain PR Capabilities

A blockchain PR strategy needs to do more than simply build awareness — It’s about cutting through a crowded and hype-driven market with bold campaigns that differentiate our clients, shine a light on the problems they solve for their customers, and showcase the real-world impact of their technologies.

Reflecting the unique and fast-changing makeup of the blockchain media landscape, our campaigns drive and inspire action through an array of traditional approaches like media relations, thought leadership and emerging disciplines like influencer marketing and social selling.

Born from our heritage across fintech, enterprise technology and deep tech, our dedicated blockchain PR practice delivers compelling integrated marketing communications focused on influencing and engaging developers, exchanges, regulatory bodies, enterprises, operators, governments, content creators and traditional financial institutions.

Results for Blockchain clients

CCgroup has strong track record of establishing credibility, building profile, and boosting company value for bold and ambitious blockchain firms. We’ve helped a digital identity provider generate 75 crypto exchange MQLs, launched an ICO for a hedge fund looking to tokenise blockchain stocks, delivered 108+ pieces of coverage in a single quarter for the first crypto-friendly payments company, and raised awareness for blockchain based copyright enforcement company.

INSIGHTS

Insight Reports How to influence fintech buyers This report contains insights that will help fintech technology vendors to understand how the current economic downturn & cost of...
Blog Can the blockchain solve its energy problem? Blockchain needs to find a solution to its energy problem otherwise, it will struggle in a world that is increasingly...
Blog Tech me out: A beginners guide to blockchain Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...
Tech Talks Fintech: challengers, incumbents and the march of Open Banking Kit explores challengers, incumbents and the march of Open Banking in this fintech talk....
Blog This PR professional’s career–long battle with “perfectionism” A PR professional works in a constant high-pressure environment managing multiple projects and hitting tight deadlines. But what happens...
Blog How to differentiate in the congested fintech market Fintech companies offering increasingly similar portfolios. The big challenge now is how they can demonstrate their relevance to customers and...
Case Studies Establishing credibility in the crypto space CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...
Blog The normalisation of cryptocurrency It seems that over the last year, the media interest in cryptocurrency has been increasing to the point where even...
Blog Decrypting ICOs for FinTech PR: first hype, now scrutiny Just a few years ago, the conversation across the fintech industry revolved around how new up-starts were using new technologies...
Insight Reports Unaware, unprepared and paralysed: Retailer readiness for PSD2 PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Tech Talks From Card to Payments Alex looks at the future of payments and commerce in this tech talk....
Insight Reports How to influence fintech buyers We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
Blog What did PayExpo 2018 have to say about the future of payments? Earlier last week I went to PayExpo, the UK’s largest payments event which attracts the entire ecosystem – issuers, acquirers,...
Tech Talks All Things FinTech From willow sticks to the evolution of the blockchain; this talk will take you through the earliest signs of fintech...
Blog A perfect storm for RegTech The global RegTech market is estimated to be worth around USD2bn in 2018 and according to......
Blog Open Banking: why retail technology providers need to step up The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical...
Case Studies Setting the benchmark for mobile payments Mobile payments and loyalty start-up MyCheck helps restaurants to be more efficient, better engage with their customers and increase revenues....
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