Elvina Soogun


The blockchain and cryptocurrency market is riddled with dichotomies. It is portrayed in equal measure as the most promising part of the fintech movement and as the most illegitimate.

We believe that the blockchain companies can be an overwhelming force for good. And we’re passionate about working with transformative innovators, those who are creating a financial system for the internet era – an era of transparency, efficiency and trust.


A blockchain PR strategy needs to do more than simply build awareness – it’s about cutting through a crowded and hype-driven market with bold campaigns that differentiate our clients, shine a light on the problems they solve for their customers, and showcase the real-world impact of their technologies.

Reflecting the unique and fast-changing makeup of the blockchain media landscape, our campaigns drive and inspire action through an array of traditional approaches like media relations and thought leadership, and emerging disciplines like influencer marketing and social selling.

Born from our deep heritage across fintech and enterprise technology, our dedicated blockchain PR practice delivers compelling integrated marketing communications focused on influencing and engaging retail traders, developers, exchanges, regulatory bodies, enterprises and traditional financial institutions.


CCgroup has strong track-record of establishing credibility, building profile and boosting company value for bold and ambitious blockchain firms. In the last year alone, we’ve helped a digital identity provider generate 75 crypto exchange MQLs, launched an ICO for a hedge fund looking to tokenise blockchain stocks, and delivered 108+ pieces of coverage in a single quarter for the first crypto-friendly payments company.

Unaware, unprepared and paralysed: Retailer readiness for PSD2

Unaware, unprepared and paralysed: Retailer readiness for PSD2

PSD2 is one of the most controversial and talked a...

Establishing credibility in the crypto space

Establishing credibility in the crypto space

CCgroup developed an ambitious PR programme that e...

How to influence finfech buyers

How to influence finfech buyers

We interviewed senior decision makers responsible ...

Setting the benchmark for mobile payments

Setting the benchmark for mobile payments

Mobile payments and loyalty start-up MyCheck helps...

How to Influence FinTech Buyers in Capital Markets

How to Influence FinTech Buyers in Capital Markets

Capital markets firms present a sizeable opportuni...

The normalisation of cryptocurrency

Regulators are turning their eyes to the cryptocurrency space and it's only a matter of time before this activity is regulated. That leaves a choice - accept what regulations are passed and risk being regulated out of business or learn how to communicate within the wider financial services space.

Decrypting ICOs for FinTech PR: first hype, now scrutiny

The dialogue in the fintech industry has shifted from competition to collaboration, with the industry increasingly concerned with regulation, evidence and legitimacy.

What did PayExpo 2018 have to say about the future of payments?

An overview of the key topics from PayExpo 2018 delving into some of the biggest issues in the industry from Open Banking and cryptocurrencies to real-time payments.

A perfect storm for RegTech

How will RegTech firms differentiate themselves as competition increases, how will they move beyond just financial services and explain their differentiation in a very crowded space?

Open Banking: why retail technology providers need to step up  

The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical change for retailers.

Practical applications of Blockchain technology

Companies across key industries have already started to adopt Blockchain technology.
CCgroup have presented examples of how industries are using the tech, and what it means for the future