Elvina Soogun

Blockchain PR Expertise

The blockchain and cryptocurrency market is riddled with dichotomies. It is portrayed in equal measure as the most promising part of the fintech movement and as the most illegitimate.

We believe that the blockchain companies can be an overwhelming force for good. And we’re passionate about working with transformative innovators, those who are creating a financial system for the internet era – an era of transparency, efficiency and trust.

Blockchain PR Capabilities

A blockchain PR strategy needs to do more than simply build awareness – it’s about cutting through a crowded and hype-driven market with bold campaigns that differentiate our clients, shine a light on the problems they solve for their customers, and showcase the real-world impact of their technologies.

Reflecting the unique and fast-changing makeup of the blockchain media landscape, our campaigns drive and inspire action through an array of traditional approaches like media relations and thought leadership, and emerging disciplines like influencer marketing and social selling.

Born from our deep heritage across fintech and enterprise technology, our dedicated blockchain PR practice delivers compelling integrated marketing communications focused on influencing and engaging retail traders, developers, exchanges, regulatory bodies, enterprises and traditional financial institutions.

Results for blockchain clients

CCgroup has strong track-record of establishing credibility, building profile and boosting company value for bold and ambitious blockchain firms. In the last year alone, we’ve helped a digital identity provider generate 75 crypto exchange MQLs, launched an ICO for a hedge fund looking to tokenise blockchain stocks, and delivered 108+ pieces of coverage in a single quarter for the first crypto-friendly payments company.

INSIGHTS

Case Studies Establishing credibility in the crypto space CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...
Blog The normalisation of cryptocurrency It seems that over the last year, the media interest in cryptocurrency has been increasing to the point where even...
Tech Talks Fintech: challengers, incumbents and the march of Open Banking Kit explores challengers, incumbents and the march of Open Banking in this fintech talk....
Blog Decrypting ICOs for FinTech PR: first hype, now scrutiny Just a few years ago, the conversation across the fintech industry revolved around how new up-starts were using new technologies...
Insight Reports Unaware, unprepared and paralysed: Retailer readiness for PSD2 PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Tech Talks From Card to Payments Alex looks at the future of payments and commerce in this tech talk....
Insight Reports How to influence fintech buyers We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
Blog What did PayExpo 2018 have to say about the future of payments? Earlier last week I went to PayExpo, the UK’s largest payments event which attracts the entire ecosystem – issuers, acquirers,...
Tech Talks All Things FinTech From willow sticks to the evolution of the blockchain; this talk will take you through the earliest signs of fintech...
Blog A perfect storm for RegTech The global RegTech market is estimated to be worth around USD2bn in 2018 and according to......
Blog Open Banking: why retail technology providers need to step up The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical...
Case Studies Setting the benchmark for mobile payments Mobile payments and loyalty start-up MyCheck helps restaurants to be more efficient, better engage with their customers and increase revenues....
BACK TO TOP