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When people like a brand, they trust a brand. In the financial industry, trust is a critical component of success....

BLOG 10 Things every company gets wrong with Gartner (…and the rest)

For many vendors moving their dot into the leadership square of the Gartner Magic Quadrant and keeping it there is...

BLOG Building brand awareness – channel & content tips for cybersecurity vendors

We want to help vendors in the cybersecurity space to use marketing & PR more effectively to sell their products...

BLOG Analyst prioritisation: how to focus your analyst relations efforts

Prioritisation is the foundational stage for any Analyst Relations (AR) programme. Through prioritisation, you identify and rank the key analysts...

BLOG Tech Me Out: Beginner’s guide to ERP

Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

BLOG Tech me out: Ransomware as a Service, a quick guide to the growing threat

Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

BLOG Tech Me Out: Beginners guide to Quantum Computing

Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

BLOG The GameStop and Robinhood saga from a B2B tech PR perspective

The GameStop and Robinhood saga viewed from a marketing angle, the key role of media and the complex nature of...

BLOG Money20/20 Europe 2021: Top five tips for speaker success

Speaker slots at Money20/20 Europe are highly prized. It is an opportunity to address the industry. It provides a major...

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