BLOG Sustainability is not a ‘trend’ – it’s time for retailers to sit up and take notice

Sustainability has been an important topic in the retail sector over the last few years. Here are the main aspects...

BLOG Category creation: introducing the market menagerie

Category creation for analysts requires a deep focus on customer value and the wider market. Here are the most important...

BLOG Dos and Don’ts when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Here are our...

BLOG Is there simply too much TV?

Consumers are increasingly demanding more content, and more from their TV services. However, they are also becoming increasingly wary of...

BLOG Gartner, Forrester, IDC and 451 lead 2019 Global Analyst Firm Awards

Analyst Firm Awards, Gartner, Forrester, IDC, 451 research, analyst relations, Duncan Chapple, Analyst Observatory...

BLOG Bringing RAZR back

Motorola has launched its new RAZR phone. Will this flip phone be all it’s cracked up to be?...

BLOG This PR professional’s career–long battle with “perfectionism”

A PR professional works in a constant high-pressure environment managing multiple projects and hitting tight deadlines. But what happens...

BLOG Christmas bodies season: It’s time to shift the conversation from short-term physical change to long-term mental fitness

Mental health issues are affecting one in four people during any given year, it’s time for this topic to take...

BLOG Lights, camera, action – how immersive content stole the show at IBC

Immersive content is likely to change the course of story-telling. This blog explains how performance capture technology will evolve to...

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