INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

22 May 2015
A number of new lenders, such as TSB and Metro, have launched in the past five years to try to capture retail market share from the traditional banks.
Via The FT
22 May 2015
By 2024, mobile networks will see machine-to-machine (M2M) connexions jump 10-fold to 2.3 billion from 250 million in 2014. Half these links will be automotive, said the study published on Thursday by Machina Research and TEOCO.
22 May 2015
The UK is one of just three countries that has declined to sign up to new European guidelines designed to make online payments more secure.
Via Finextra
22 May 2015
The WiFi Alliance this week stressed the need for the telco industry to ensure that LTE-Unlicensed (LTE-U) does not interfere with WiFi.
22 May 2015
The recently discovered Logjam encryption flaw proves that governments need to aid, not hinder, businesses' efforts to encrypt data, according to experts in the white hat community.
Via V3