INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 February 2017
Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mar...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
06 March 2017
Azzurri Communications (now Maintel) needed to dispel a longstanding negative perception in the media and shift market attention to a new set of posit...
13 February 2017
InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide. The company helps solve many of the mobil...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...

Concise Comments

26 June 2017
A new report commissioned by Mitek reveals that the average UK bank is currently wasting £5 million each year due to manual and inefficient KYC processes.
26 June 2017
Studies indicate cloud-native deployments in the enterprise are on the rise, and those deployments are paying off.
Via CIO Dive
26 June 2017
Vodafone has signed a deal with Ericsson as it prepares for the introduction of 5G in London.
23 June 2017
New research launched today by Signicat, the world’s first and largest identity assurance provider, shows that through electronic identity (eID) schemes in Europe, consumers are closer to being able to apply for financial services 100% digitally, although gaps still exist.
23 June 2017
The government's Industrial Strategy Challenge Fund has launched today, inviting businesses and researchers to apply for funding to boost the UK's digital and technology economy.
Via IT Pro