INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
10 August 2016
Whether you’re catching up with your new favourite TV show, bingeing on a new series or settling down to watch a movie, there is no doubt that o...
27 July 2016
For the last few years FinTech (and particularly FinTech in London) has been the poster child of the entrepreneurial economy. Over that time distinct ...
24 June 2016
I’ve now been plying my trade as a telecoms PR specialist for 12 years. Speculation has existed around the eventual extinction of the CTIA event...
23 June 2016
We’re inundated by daily news stories about the latest hacks and attacks, encouraging us to believe that we can’t escape the terrors that ...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

11 August 2016
UK drug dealers are making huge profits from the global online drugs market, with UK-based drug dealers making more money than any of their European rivals.
Via CBR
11 August 2016
KCOM has won a deal to supply communications technology to Bupa UK’s four contact centres and multiple satellite sites.
11 August 2016
Virtual reality may well have been capturing the imagination of the industry in recent months, but Intel’s $400 million of AI start-up Nervana highlights it’s not all fun and games.
11 August 2016
America's biggest banks are joining forces to combat the growing threat from cybercriminals, setting up a group that will work on preparing for attacks and improving information sharing.
Via Finextra
11 August 2016
Apple has been granted its first vehicle-based patent, but it's not the Apple Car that many would have expected.
Via WIRED