INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
13 November 2014
The last few days in Business Technology PR have been rather exciting. Some big announcements and news cycles to keep an eye on, and many that tease o...
05 November 2014
Last week the Financial Conduct Authority in the UK announced that it plans to explore the potential benefits of the technology underpinning bitcoin &...
30 October 2014
Over the last year or two, we have increasingly seen tech companies wanting to integrate SEO into their PR – so much so that it is now almost a ...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

20 November 2014
A Russian website has been found to be hosting hundreds of feeds of live footage from inside UK homes and businesses, which have been accessed by hacking into people’s webcams, which includes CCTV cameras and baby monitors.
20 November 2014
BYOD use is set to grow by a further 35 per cent before 2019, in a market that now offers better enterprise opportunities than companies buying their own kit.
Via Computing
20 November 2014
Global smartphone data traffic is expected to explode in the next few years, given the ever-increasing number of smartphone subscriptions and invention of high-speed technologies.
Via IB Times
20 November 2014
Yahoo will replace Google as the default search engine on the Firefox web browser in the US, signalling Yahoo’s resolve to regain some of the ground that it has lost in the most lucrative part of the internet’s ad market.
20 November 2014
EBay is retooling its local delivery programme and extending more logistics options to smaller merchants that make up the bulk of the e-commerce giant's sprawling base of marketplace sellers, an executive said on Wednesday.
Via Reuters