INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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17 August 2015
 
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
20 August 2015
The research briefings for MWC’16 at GSMA towers are progressing at full tilt. This is when a vast array of companies and their tech PRs spannin...
18 August 2015
For all aspiring entrepreneurs, first time founders, please think about the below! In no way is this compilation a derogatory statement and I hop...
14 August 2015
A snippet of a recent conversation with a B2B tech company went something like this: “Who tends to be the principal buyer of your products and ...
31 July 2015
It’s fair to say that the financial services community and regulators around the world have faced turbulent times in recent years. Regulation ca...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

01 September 2015
The United States is considering sanctions against both Russian and Chinese individuals and companies for cyber attacks against U.S. commercial targets, several U.S. officials said on Monday.
Via Reuters
01 September 2015
Police arrest six UK teenagers on suspicion of using a DDoS attack tool targeting a national newspaper, a school and online gaming companies and retailers.
01 September 2015
Shoppers will be able to make bigger purchases with contactless payment cards from today. The limit for a single payment has been raised from £20 to £30 from this morning as the popularity of the cards increase.
01 September 2015
The City of London Police has stepped up its ad-hijacking program, trebling the number of alleged piracy websites that it targets. The program, called Operation Creative, replaces conventional revenue-driving ads with anti-piracy warnings.
01 September 2015
Netflix has established a successful model of business within the streaming scene by offering exclusive, originally produced content, and now it seems that Apple wants in on that original programming action, too, according to Variety.
Via Techradar