INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
28 April 2016
Heard of a technology ‘game changer’ that is going to precipitate a ‘global paradigm shift’? Of course you have. Did you belie...
27 April 2016
At $143billion, it is easy to see why Apple is the most valuable brand in the world right now. The majority of people love it for its ‘innovatio...
22 April 2016
The Internet of Things is coming. Everyone’s saying so. According to ABI Research, the number of active wireless connected devices will exceed...
15 April 2016
Glance even swiftly at the broadcast and media technology industry sites and trade media this week and next, and you won’t fail to notice the in...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

05 May 2016
Passengers on London buses could soon be receiving push notifications with real-time travel updates and in-app ads thanks to "the UK's largest iBeacon experience".
Via Wired UK
05 May 2016
Hundreds of millions of usernames and passwords belonging to Gmail, Hotmail and Yahoo Mail users are being traded in Russia's criminal underworld, 42.5 million of which have never been leaked before.
05 May 2016
Azzurri Communications has won a contract to provide a unified cloud telephony solution across 300 branches for insurance provider NFU Mutual.
05 May 2016
UK consumers made over 60 contactless transactions a second in February, according to the latest data from The UK Cards Association.
Via FSTech
05 May 2016
We humans have been some of the worst tenants that planet Earth has ever seen, doing our best to heat up the planet to dangerous levels and see off many of our fellow species in the process. When we finally up sticks and move out to another planet, we probably shouldn’t expect the deposit back.
Via Alphr