INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
18 December 2014
Dear Santa, My name is B2B PR and I am more than 150 years old (and three quarters). I think I have been really good this year. To be honest, I thin...
09 December 2014
It is undeniable that FinTech is everywhere at the moment. Every day, more-or-less, we hear about the launch of a new FinTech fund, a sizeable piece o...
03 December 2014
In the last 18 months, we’ve made some major investments in primary audience research and data analysis. We’ve been building a unique view...
01 December 2014
When it comes to search engine optimisation (SEO), Google is God. Its complex and opaque search engine algorithms determine where a page will rank on ...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

17 December 2014
Apple and eBay are among those supporting Microsoft's stand against handing over data stored in Ireland to the US government.
17 December 2014
British telecoms group BT's plan to buy UK mobile operator EE for 12.5 billion pounds ($19.7 billion) should be completed by end-2015 or early 2016, said a senior executive of French group Orange which owns half of the business.
17 December 2014
Founded by self-proclaimed bitcoin enthusiast, Darwin Ramon, the startup, YesToBitcoins.com now allows users to settle payments on all Canadian credit cards.
Via Finextra
17 December 2014
Ofcom suffered more than one thousand attempted cyber attacks in October and November, a Freedom of Information (FoI) request has revealed.Despite the number of attacks, Cloud Pro understands this figure is not out of the ordinary for such an organisation.
Via Cloud Pro
17 December 2014
In the UK, Deloitte and the University of Oxford predict that 10 million unskilled jobs could be taken over by robots. Last year, Oxford Research predicted that 45% of the U.S. jobs across a fairly wide spectrum of industries could be automated and taken over by computers by 2033.
Via Mashable