INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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17 August 2015
 
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
03 September 2015
In five years’ time, more than half of the PR jobs in existence today could disappear. These careers will be replaced by computers aided by data...
20 August 2015
The research briefings for MWC’16 at GSMA towers are progressing at full tilt. This is when a vast array of companies and their tech PRs spannin...
18 August 2015
For all aspiring entrepreneurs, first time founders, please think about the below! In no way is this compilation a derogatory statement and I hop...
14 August 2015
A snippet of a recent conversation with a B2B tech company went something like this: “Who tends to be the principal buyer of your products and ...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

03 September 2015
Google will begin to downgrade search results for websites that show an interstital advert for their mobile app from 1 November, as part of its ongoing effort to promote “mobile-friendly” sites on its web search.
03 September 2015
The chief data or digital officer (CDO) is not going anywhere, according to the latest research from Forrester, which showed the number of companies appointing CDOs is on the rise. Bad news for CIOs? Only if they fail to recognise the importance of data.
03 September 2015
Some video-streaming baby monitors aren't safe from hackers, a security researcher finds, and it doesn't matter how much you paid either. Experts say this is part of a trend indicating poor security in Net-connected household devices.
Via CNET
03 September 2015
Sony has unveiled the Xperia Z5 Premium, the world's first smartphone with a 4K UHD display, which means it has four times as many pixels as a full-HD display.
Via NDTV
03 September 2015
A plastic £20 note will be available from 2018, the Bank of England has announced. The new-look £20, which was last updated in 2007, will be made of polymer rather than cotton-based paper.
Via Wired UK