INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

insights.jpg

Search / Filter Insights:

 
 






 
 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 October 2014
It’s no secret that I’m a proud Bournemouth University grad. The BAPR course gave me an unfair advantage in my tech PR career, providing m...
20 October 2014
I spent last Wednesday talking about regulation. And I enjoyed it. I was at the first in a series of industry roundtables that we are hosting with ...
16 October 2014
In the wake of The Guardian's article by Jane Martinson on whether Twitter can make money out of breaking news, we were asked by Sam Hall at Orac...
09 October 2014
V3 and Intel recently launched a Definitive Guide to Big Data and in it showcased the uses, potential and challenges that still exist in and around th...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

20 October 2014
Internet trolls could face up to two years in jail under new laws, Justice Secretary Chris Grayling has said.
Via BBC News
20 October 2014
On Friday, President Obama signed an executive order to speed the adoption of EMV-standard cards in the US. The EMV standard will require credit card companies stop relying on the magnetic stripe cards that are common today and move toward cards with embedded-chips that will offer more secure credit card transactions.
20 October 2014
Following on from much ‘will they, won’t they?’ speculation this week, Apple has announced a US roll-out of its mobile payments service Apple Pay on Monday.
Via FSTech
20 October 2014
IBM Corp has agreed to hive off its loss-making semiconductor unit to contract-chipmaker Globalfoundries Inc, the Wall Street Journal reported, citing people familiar with the matter.
Via Reuters
20 October 2014
The BBC will publish a list of all its articles that are removed from Google under the “right to be forgotten” law that was controversially implemented earlier on this year.