INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
30 October 2014
Over the last year or two, we have increasingly seen tech companies wanting to integrate SEO into their PR – so much so that it is now almost a ...
27 October 2014
I’m not particularly intelligent. MENSA needn’t hold me a spot and I’m unlikely to take to Mastermind’s black chair any time s...
27 October 2014
I’ve spent such a long time promoting other peoples’ virtues, I’m not sure I really know how to do this. Maybe I should hire a consu...
24 October 2014
I’m off to Money2020 in a week or so and I’m very excited. It is shaping up to be the go-to event for anyone interested in the future of m...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

30 October 2014
EE joins Vodafone with mobile data speeds five times faster than average UK broadband in London, with Birmingham, Manchester and Liverpool added in 2015.
30 October 2014
This is also the first time that Xiaomi has broken into the research firm’s list of the top 5 smartphone makers in the world. Samsung remains at the lead despite declining shipment volume, followed by Apple, Xiaomi, and Lenovo and LG, which tied for fourth place.
30 October 2014
The survey of 4000 Americans and Canadians reveals that millennials and high earners (those with a household income of at least $150,000) are the most avid adopters, with more than half of both groups using their handsets as payment devices.
Via Finextra
30 October 2014
PricewaterhouseCoopers becomes both customer and partner of Google Apps for Work
Via Cloud Pro
30 October 2014
Facebook has reported third quarter results, again showing strong year-on-year growth in mobile, where daily active users (DAUs) rose by 39% to 703 million, while overall daily users rose 19% to 864 million DAUs.