INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 January 2016
“Digital Workplace” is one of the new terms a la mode in enterprise technology. It was catapulted into enterprise CIOs’ minds when G...
14 January 2016
Here we are, back in the saddle, just nine working days into the New Year and contemplating yet another Mobile World Congress - and this year represen...
06 January 2016
I joined CCgroup just a few weeks ago. I’ve had some great internships, but this is my first PR job so I’m not claiming ground-breaking in...
18 December 2015
The Internet of Things (IoT) is a hot topic, and one which has created much discussion and debate in the CCgroup offices for the past 18 months. It&rs...
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...

Concise Comments

09 February 2016
India’s telecoms regulatory authority (TRAI) has curtailed sponsored data services in the country, while American operators continue to load up on free or otherwise subsidised data services.
09 February 2016
The Open Banking Working Group (OBWG) has published its long awaited report into the adoption of an open API banking standard. The Group, formed at the request of a UK Government keen to increase competition on the High Street, counts Lloyds, HSBC, RBS and Santander among its membership.
Via FStech
09 February 2016
When it comes to mobile security, business users display the riskiest online behavior: About 79% of businessmen and 67% of businesswomen use potentially risky apps every day.
09 February 2016
Twitter will do more to tackle harassment and abuse on its network, the company has said, as it announces a new safety council made up of specialist charities and a slate of new anti-harassment features that will roll out through 2016.
09 February 2016
A group of researchers, led by biological psychologist and video game violence skeptic Peter Etchells, has published an analysis suggesting that players of violent games might face a very small increase in risk for behavioral problems. They’re the kinds of small results that would be met with disappointment by authors who were hoping to find an effect, but they’re there.