INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 February 2015
I love the Apple PR machine. Mainly because all it has to do is issue an event invitation and the most influential journalists and analysts do the res...
16 February 2015
It seems that in the last few weeks, the stars seemed to align for the release (or at least, my discovery) of particularly useful B2B marketing and ge...
13 February 2015
I was talking to an exhibitor at Finovate Europe earlier this week who asked me what I thought the big themes of the show were. I wasn’t sure ho...
10 February 2015
You have just completed the development of a new B2B tech product. It fills a real need in the market and is genuinely innovative, even disruptive. Al...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

27 February 2015
As Mobile World Congress 2015 approaches, Rhiannon Williams rounds up what to expect from Samsung, LG, HTC and others.
27 February 2015
Apple likely will show off its high-tech watch next month ahead of the wearable's April release. Other possibilities? An updated Apple TV or an "iPad Pro."
Via CNET
27 February 2015
Researchers at the University of Surrey's 5G Innovation Centre (5GIC) managed one terabit per second (Tbps) - many thousands of times faster than current data connections.
Via BBC News
27 February 2015
Like its counterparts in the US, the Bank of England is pondering the implications of issuing its own digital currency.
Via Finextra
27 February 2015
Google Inc. nurtured YouTube into a cultural phenomenon, attracting more than one billion users each month. Still, YouTube hasn’t become a profitable business.
Via WSJ