INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
13 March 2015
Next week, I am presenting at B2B Marketing’s InTech event on a topic that rarely receives attention – how B2B tech vendors should market ...
05 March 2015
When I talk with prospects or receive RFIs, social media is almost certain to feature in some way, shape or form. Social media is now a critical commu...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

31 March 2015
British Airways' air-miles accounts, the coding site GitHub and the work chat service Slack have all been hit in the latest wave of cyber-attacks.
Via BBC News
31 March 2015
Financial services regulators failed to prevent the credit crunch which brought global economies to their knees, but they are determined to avoid future problems that could be caused by out-of-control technological advancement, such as financial exclusion and increased opportunities for cyber criminal.
31 March 2015
IBM on Tuesday said that it will create a new Internet of Things unit and invest $3 billion over four years to build it out.
Via CNET
31 March 2015
Vodafone customers will soon be able to add bank cards to their Vodafone Wallet and use smartphones to pay for goods and services at contactless terminals.
Via FSTech
31 March 2015
For all the things Windows 10 is supposed to do better than Windows 8, one of its most anticipated features is Project Spartan, Microsoft’s soon-to-be replacement for the much maligned Internet Explorer.