INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

06 July 2015
Industry analyst Strategy Analytics has released its latest global smartphone sales forecast, in which it positions India as the new driver of global smartphone sales growth.
06 July 2015
New Zealand’s government has passed the Harmful Digital Communications Bill, which declares that cyberbullying is a criminal offence.
06 July 2015
The FBI has updated its rollcall of 15 people it wants to arrest as part of its Cyber Most Wanted list.
06 July 2015
Apple Pay has been available for some time now in the U.S. but it’s now going to be available in the U.K. The U.K. launch will mark Apple’s first expansion of the service outside of the United States.
06 July 2015
Imagine trying to buy a song on iTunes, but finding your credit card payment blocked. You can’t pay your cloud storage subscription, either, even though you have the money. Apple just won’t accept your card, and you’re about to lose most of your files.
Via Gizmodo