INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

27 April 2015
Ebay’s chief executive has added weight to Google’s antitrust defence by saying that the pair are direct competitors in online shopping, echoing the US search group’s claim that Brussels misunderstands how people buy products online.
Via FT.com
27 April 2015
The emerging model of the Internet of Things (IoT) is rapidly changing the way organisations think about IT security – but IoT's unique characteristics are also likely to send ripples through conventional security architectures by forcing a fundamental rethink about how corporate data is managed and protected.
Via CSO.com
27 April 2015
Improvements in customer experience levels in the global retail banking sector have stalled for the second year, creating further opportunities for non-bank entrants, a new study has warned.
Via FSTech
27 April 2015
After much speculation in the past few days, Nokia has confirmed that it’s going to return to the smartphone market in 2016, this time with a brand new range of Android handsets.
Via T3
27 April 2015
Has the digital transformation of our society put the future of recorded history in jeopardy? Many internet observers fear so. But why, and what do they mean?
Via BBC News