INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
07 August 2014
For a number of reasons, the "new" phenomenon of Fog Computing has popped up in conversation a few times over here in the last fortnight or so. Never...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

22 August 2014
Despite the amount of annoyance and hatred directed at them each day, it seems that the vast majority of Internet users would appear to be happy to let online pop-up ads continue, even given the option to make them stop.
22 August 2014
With reforms to EU data protection law fast approaching, businesses need to start drafting their data protection policies now rather than wait for the two year deadline.
22 August 2014
Machina Research urges telcos to forge alliances as 'permanent roaming' crackdown looms; data sovereignty rules may also hamper adoption.
22 August 2014
The European Central Bank has named four key payment systems - Target2, Euro1, Step2-T and Core(Fr) - as "systemically important", and so subject to new regulations.
Via Finextra
22 August 2014
An Austrian law student said his class action challenging Facebook for alleged privacy violations had gathered support from 60,000 users and passed its first legal review.