INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
05 March 2015
When I talk with prospects or receive RFIs, social media is almost certain to feature in some way, shape or form. Social media is now a critical commu...
26 February 2015
I love the Apple PR machine. Mainly because all it has to do is issue an event invitation and the most influential journalists and analysts do the res...
16 February 2015
It seems that in the last few weeks, the stars seemed to align for the release (or at least, my discovery) of particularly useful B2B marketing and ge...
13 February 2015
I was talking to an exhibitor at Finovate Europe earlier this week who asked me what I thought the big themes of the show were. I wasn’t sure ho...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

06 March 2015
The European Union (EU) has dealt consumers and business travellers a blow after U-turning on the European Commission’s (EC) decision to eliminate mobile roaming charges.
06 March 2015
Apple Pay is being used for fraudulent activities by criminals with stolen identities and credit cards, as first reported by The Guardian. But the issue has more to do with the banks than with Apple itself.
Via The Verge
06 March 2015
Europe’s telco ministers have finally come to an agreement on net neutrality – but it’s one that makes both digital activists and industry unhappy.
06 March 2015
In a report this week, the GSMA, the association of mobile phone companies, said mobile money "has been growing at a dizzying rate." However, consultants and others working at banks, government agencies and even the phone companies note that, while many people have mobile money accounts – usually with the phone companies - few are actively used.
Via Reuters
06 March 2015
Nearly three quarters of Americans would rather apply for a checking account digitally than at a bank branch, according to a survey from Javelin Strategy & Research.
Via Finextra