The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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17 August 2015
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
25 September 2015
In this new series of blog posts, nicknamed ‘The Briefing Book’, we’ve quizzed some of our favourite technology journalists about th...
21 September 2015
Last week I attended Social Media Week London (SMWLDN) – a great event that allows PRs, advertisers, marketers and journalists to share and disc...
18 September 2015
When I arrived at FinTech Week on Monday morning I was greeted by a group of Australians. Thinking I’d got lost somewhere between Whitechapel an...
03 September 2015
In five years’ time, more than half of the PR jobs in existence today could disappear. These careers will be replaced by computers aided by data...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

25 September 2015
The European Commission on Thursday launched an inquiry into the behavior of online companies such as Google, Facebook and Amazon to try to gauge whether there is a need to regulate the web.
Via Reuters
25 September 2015
UK communications regulator Ofcom has more than tripled the annual fees that the big four UK mobile networks pay for use of the 900 MHz and 1800 MHz frequency bands.
25 September 2015
North America has officially run dry of new IPv4 addresses, the numbers that computers use to find each other on the internet.
25 September 2015
A fresh strain of ATM malware dubbed GreenDispenser is being used by hackers to drain cash from infected machines, according to researchers.
Via V3
25 September 2015
At Oculus' developer conference in Hollywood on Thursday, Facebook's virtual reality platform unveiled lower-cost hardware and a slew of media partnerships that aim to bring the technology to the mainstream.