The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
22 September 2014
A little over a week ago I went along to the FS Club’s Sibos preview talk in the beautiful Painter’s Hall. It was rather an apt location f...
16 September 2014
Last week, Rich and I attended PR Moment’s conference on Social Media in B2B Communications. The event had an exciting line-up, including Dave S...
11 September 2014
The dust is starting to settle around Tuesday’s Apple extravaganza. Many were expecting more of the same from Apple – the odd cosmetic cha...
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

22 September 2014
It looks like Pixar got it half right. Clownfish really do make epic journeys of hundreds of kilometres, much like in Finding Nemo
22 September 2014
Apple's latest software iOS 8 is now available to download, but there are some new features you might wish to live without
22 September 2014
The Society for Worldwide Interbank Financial Telecommunication (Swift) has criticised a proposal by the UK to ban Russian oganisations from using the network as a form of sanction.
22 September 2014
EU telecoms regulators reportedly want to rid the industry of price caps on fixed calls in an attempt to open up and boost the European sector, which is considered weak compared to the US and Asian markets.
22 September 2014
Britain's biggest mobile operator EE has agreed to buy 58 stores from retailer Phones 4u [PHONE.UL] for 2.5 million pounds (4 million US dollar), after the retailer was placed in administration a week ago.