INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
24 April 2015
So this week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

24 April 2015
The brilliant tapestry of young stars flaring to life resemble a glittering fireworks display in the 25th anniversary NASA Hubble Space Telescope image, released to commemorate a quarter century of exploring the solar system and beyond since its launch on April 24, 1990.
Via NASA
24 April 2015
British mobile phone retailer Carphone Warehouse has announced plans to launch its own mobile network, promising increased contract flexibility, greater access to free data roaming and "the best value 4G available on the UK market".
Via Telegraph
23 April 2015
Three's hellbent on continually improving network reliability and coverage, and as part of that, the carrier has today announced it's gearing up to add Voice over LTE (VoLTE) support to its network this autumn.
23 April 2015
The ongoing adoption of public cloud services should ensure global investments in cloud-enabling infrastructure top $52bn by 2019, according to IT analyst house IDC
23 April 2015
The firm will rent voice and data capacity from two existing operators - Sprint and T-Mobile - and use existing wi-fi hotspots, rather than build new infrastructure from scratch.
Via BBC News