INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

28 April 2015
Is there such a thing as a “technology vote”? Are there people who opt for one party or another simply because of their technology policies? Probably not, but it helps to know what the parties’ views of technology are before you cast your vote.
28 April 2015
New research from Intelligent Environments shows that one in eight Brits plans to switch their current account from a traditional to a digital-only bank when the likes of Atom and Starling launch in the UK later this year. Additionally, one in three believes digital-only bank accounts will outnumber traditional ones within five years.
Via FSTech
28 April 2015
Around 1.7 million Apple Watches have been ordered since April 10, but of those, only one in five have actually made their way to buyer's wrists. That's according to Slice Intelligence, which published one of the first Apple Watch sales estimates earlier this month based on the email receipts it tracks.
Via ZDNet
28 April 2015
Google Inc said it would launch an experimental portal that allows interested patent holders to sell their patents to the company.
Via Reuters
28 April 2015
Streaming music service Grooveshark has been through some turbulent times in its relatively short history, but events this week could determine the company’s future.