INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
16 September 2014
Last week, Rich and I attended PR Moment’s conference on Social Media in B2B Communications. The event had an exciting line-up, including Dave S...
11 September 2014
The dust is starting to settle around Tuesday’s Apple extravaganza. Many were expecting more of the same from Apple – the odd cosmetic cha...
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

19 September 2014
The introduction of VoLTE is accelerating with 21% of operators currently investing in deployments, and according to the Global mobile Suppliers Association (GSA) the figure is set to double next year.
19 September 2014
Mastercard has already implemented mass biometric card technology with the recent launch of the Nigerian eID card scheme. But the launch of Apple Pay has prompted to test a protocol for wider implementation.
19 September 2014
YouTube is once again investing in original content. But this time around, it is focusing on producers who are already successful on the site.
Via Gigaom
19 September 2014
Cisco has hit the cloud acquisition trial once again, this time snapping up privately held Metacloud. Terms of the deal were not disclosed.
Via Cloud Pro
19 September 2014
Verizon's chief financial officer Fran Shammo on Wednesday revealed the U.S. operator is in talks with content owners about delivering video over LTE broadcast.