INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
26 June 2015
No, this is not another blog about what the PR agency or industry will look like in three years’ time. Nor is it a blog about the skills PR pro...
23 June 2015
Regular CCgroup blog readers might have already noticed that Dan’s been included in CityAM’s FinTech most Influential Powerlist. The lates...
19 June 2015
I’m no fintech specialist. I leave that to Dan and Imran. But I do love a good debate, and I couldn’t have been happier with our ‘Ba...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

30 June 2015
The European Union reached a preliminary deal on Tuesday to scrap mobile roaming charges across the 28-country bloc by June 2017 as part of an overhaul of the continent's telecoms market to boost growth and innovation.
Via Reuters
30 June 2015
Microsoft is to hand over much of its advertising operations to AOL and AppNexus, in the latest shake-up by chief executive Satya Nadella to weed out underperforming businesses and narrow the company’s strategic focus.
Via The FT
30 June 2015
The extra second is coming amid a critical week for global investors, with Greece’s debt crisis worsening.
Via Bloomberg
30 June 2015
The managing director of Britain's new Payments Systems Regulator has bemoaned a lack of innovation in the back-end infrastructure of payments, and warned that she will step in if industry does not up its game.
Via Finextra
30 June 2015
For branded tablets, the year 2015 is off to a rocky start. For the first time since inception, the popular consumer item experienced its largest QoQ decline to date of 35%. In addition, tablets experienced its largest YoY decline of 16%.