The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
27 November 2014
BT has been this week’s telecoms PR story. When we learned the UK fixed line giant was sniffing around Telefonica’s O2, few commentators w...
26 November 2014
For many years, SEO teams have been using a variety of tactics to fit more text into web pages as a vehicle for cramming in more keywords and therefor...
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
13 November 2014
The last few days in Business Technology PR have been rather exciting. Some big announcements and news cycles to keep an eye on, and many that tease o...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

27 November 2014
Google is under fresh pressure to expand the "right to be forgotten" to its international .com search tool. A panel of EU data protection watchdogs said the move was necessary to prevent the law from being circumvented
Via BBC News
27 November 2014
UK transport company FirstGroup has deployed bluetooth low energy beacons on buses in Norwich to deliver messages and discounts from local retailers to passenger smartphones as they travel through the city.
Via Finextra
27 November 2014
Opera is best known for its mobile browser, but it's also becoming a bigger name in applications of all kinds. The company is launching a separate white-labeled app store designed to help operators get their cut of the action too.
27 November 2014
IBM has launched an enterprise mobility service that includes analytics and mobile desktop-as-a-service offerings.
Via Cloud Pro
27 November 2014
Bitcoin has a long road ahead before merchants widely accept the currency, but bitcoin acceptance is expanding and accelerating.