The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 October 2014
It’s no secret that I’m a proud Bournemouth University grad. The BAPR course gave me an unfair advantage in my tech PR career, providing m...
20 October 2014
I spent last Wednesday talking about regulation. And I enjoyed it. I was at the first in a series of industry roundtables that we are hosting with ...
16 October 2014
In the wake of The Guardian's article by Jane Martinson on whether Twitter can make money out of breaking news, we were asked by Sam Hall at Orac...
09 October 2014
V3 and Intel recently launched a Definitive Guide to Big Data and in it showcased the uses, potential and challenges that still exist in and around th...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

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22 October 2014
Next Century Cities to share knowledge and expertise in bid to help communities with next-gen network projects.
22 October 2014
Earlier this month, approximate 76 million households—or roughly half of the households in America—were unhappy to hear their JPMorgan Chase accounts had been compromised. Those 76 million households will be equally unhappy to learn that the hackers who broke in were wandering around the bank's servers for two months
Via Gizmodo
22 October 2014
Starting with France this month Microsoft Lumia will be the new brand name for devices that previously carried the Nokia and Windows Phone brands.
22 October 2014
Encap Security, the first in-app authentication solution to arm banks, retailers and other financial services providers with impervious security and a simple, positive user experience, has integrated Apple's Touch ID fingerprint technology into its Smarter Authentication platform.
Via Finextra
22 October 2014
Retail has beaten four other sectors, including financial services, to top EMC's Big Data League table.
Via FSTech