INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
09 February 2016
If you are yet to hear about House of Fraser’s #EMOJINAL campaign, you have missed one of the biggest social media blunders to date. On Monday,...
22 January 2016
“Digital Workplace” is one of the new terms a la mode in enterprise technology. It was catapulted into enterprise CIOs’ minds when G...
14 January 2016
Here we are, back in the saddle, just nine working days into the New Year and contemplating yet another Mobile World Congress - and this year represen...
06 January 2016
I joined CCgroup just a few weeks ago. I’ve had some great internships, but this is my first PR job so I’m not claiming ground-breaking in...
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...

Concise Comments

11 February 2016
UK current account fraud surged last year as it remained the most targeted financial product. Experian research shows that the fraud rate in current account applications was up from 73 in every 10,000 applications in January to 156 in every 10,000 in December.
Via FSTech
11 February 2016
When Jack Dorsey returned last year as chief executive of Twitter, the social media company he co-founded, he had a mandate: Right a sinking ship.
Via NYTimes
11 February 2016
Mark Zuckerberg has moved quickly to put a digital bargepole between himself and one of Facebook's influential and well-regarded board members.
Via BBC News
11 February 2016
US-based satellite company ViaSat is teaming up with Boeing to create and deliver three new satellites that will deliver high-speed internet to remote areas around the world. The partnership was announced yesterday, months before the company is scheduled to launch its previous generation satellite, ViaSat-2, on a SpaceX Falcon 9 rocket.
Via The Verge
11 February 2016
A century ago, Albert Einstein hypothesized the existence of gravitational waves, small ripples in space and time that dash across the universe at the speed of light. But scientists have been able to find only indirect evidence of their existence. On Thursday, at a news conference called by the U.S. National Science Foundation, researchers may announce at long last direct observations of the elusive waves.
Via Reuters