The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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17 August 2015
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
25 September 2015
In this new series of blog posts, nicknamed ‘The Briefing Book’, we’ve quizzed some of our favourite technology journalists about th...
21 September 2015
Last week I attended Social Media Week London (SMWLDN) – a great event that allows PRs, advertisers, marketers and journalists to share and disc...
18 September 2015
When I arrived at FinTech Week on Monday morning I was greeted by a group of Australians. Thinking I’d got lost somewhere between Whitechapel an...
03 September 2015
In five years’ time, more than half of the PR jobs in existence today could disappear. These careers will be replaced by computers aided by data...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

06 October 2015
Smartphone users can do "very little" to stop security services getting "total control" over their devices, US whistleblower Edward Snowden has said.
Via BBC News
06 October 2015
The report commissioned by Lithium Technologies found that 34.2% of more than 2,000 respondents polled say that being stuck on hold to speak with communications service providers is the biggest customer service-related frustration this year.
06 October 2015
Spending on traditional IT infrastructure will decline in the face of a shift to the cloud, IDC has predicted, but the old style of IT will still retain a majority of customers’ dollars at the end of this decade.
06 October 2015
European supervisory authorities are to undertake a review of the use of big data to profile and target consumers by the bloc's major banking groups.
Via Finextra
06 October 2015
The Norwegian incumbent said it will "explore all options" to divest the shares, which it values at 20 billion kroner (€2.1 billion), in order to focus on its core operations.