INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 January 2015
Eight weeks ago I committed a cardinal sin. I attempted to predict how BT’s courting of both EE and O2 would play out. Unsurprisingly, and much ...
23 January 2015
Image via GSMA.com A little over 5 weeks to go… Excited yet? Fans of ‘female brand ambassadors,’ corporate freebie hunters and Bar...
15 January 2015
Three Trends in Tech PR for 2015 Arun over at the Holmes Report has compiled the top trends for tech PR in 2015. It makes for interesting reading and...
12 January 2015
You might reasonably expect a 2015 trends blog written by a FinTech PR person to be full of phrases like “Influencer Relations” and &ldquo...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

30 January 2015
Research studies from both Gartner -- who has named IoT the second biggest technology trend for 2015 -- and IDC -- who predicts IoT will be a $7.1 trillion market by 2020 -- suggest that 2015 will usher in a broad range of IoT applications and services which will benefit both businesses and individuals.
30 January 2015
North American bank IT spending will grow from $59.5 billion in 2014 to $62.2 billion in 2015, according to Celent. Growth will drop slightly next year as that figure reaches US$64.8 billion, but the overall picture is one of significant funds being required to move forward and maintain self-service initiatives, digital banking projects/overhauls, branch transformation initiatives and omnichannel endeavours.
Via FSTech
30 January 2015
US business lobbies have responded with alarm after China’s government moved to force American companies selling technology to Chinese banks to hand over their software secrets and adopt encryption algorithms dictated by Beijing.
30 January 2015
The U.S. Federal Communications Commission raised a record $44.9 billion in the auction of so-called AWS-3 airwaves that closed on Thursday, marking the highest point yet in the wireless industry's appetite for more spectrum.
Via Reuters
30 January 2015
Humans should be worried about the threat posed by artificial Intelligence, Bill Gates has said.
Via BBC News