INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

03 July 2015
440,000 new Android malware strains appeared in the first quarter of 2015, which means that a new mobile malware strain for Android is discovered every 18 seconds—and 5,000 per day.
03 July 2015
Over-reliance on Google and smartphones is causing 'digital amnesia' across the UK as people struggle to recall basic phone numbers.
03 July 2015
An increase in mobile working has left businesses with inadequate security policies vulnerable, a study reveals.
Via IT Pro
03 July 2015
UK commuters are on track to spend £9.3 billion this year via smartphones and tablets, according to research. This found that over a fifth of all UK online shopping sales now take place during people’s journeys to and from work as they take advantage of faster mobile browsing speeds, and the increasing availability of Wi-Fi on public transport.
Via FSTech
03 July 2015
A former British soldier who was paralysed in Afghanistan is learning how to walk again with the help of an exoskeleton.
Via BBC News