INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
13 November 2014
The last few days in Business Technology PR have been rather exciting. Some big announcements and news cycles to keep an eye on, and many that tease o...
05 November 2014
Last week the Financial Conduct Authority in the UK announced that it plans to explore the potential benefits of the technology underpinning bitcoin &...
30 October 2014
Over the last year or two, we have increasingly seen tech companies wanting to integrate SEO into their PR – so much so that it is now almost a ...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

24 November 2014
The UK Competitive Telecommunications Association (UKTA) has called on regulator Ofcom to improve competition in the business market by opening up access to the passive infrastructure operated by BT Openreach, the operator’s network business.
24 November 2014
HSBC business customers can now take payments using just a mobile phone number, as the UK bank rolls out the Paym service for Business Internet Banking subscribers.
Via Finextra
24 November 2014
Already under siege over its iMessage system, Apple must now face claims that it violated users’ privacy by blocking them from receiving some text messages after they ditched their iPhones.
24 November 2014
F-Secure has launched a new reseller programme targeting cloud and service providers with offerings to boost the security of end user.
Via Cloud Pro
24 November 2014
The end product at Netflix is the video streaming through our iPads or smart televisions, but what we’re watching and we’re seeing it is result of a lot of work.
Via Gigaom