INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
30 September 2014
Today saw the launch of the eagerly awaited Power 100 – the list of the most influential executives within the telecoms industry. This year, the...
26 September 2014
As social media increasingly fell under the PR umbrella, the received wisdom was that as long as brands are communicating engaging content via the rig...
25 September 2014
“Love stories are over” - the words of Jose Mourinho, after his long time Chelsea companion, Frank Lampard bundled in an equaliser for his...
22 September 2014
A little over a week ago I went along to the FS Club’s Sibos preview talk in the beautiful Painter’s Hall. It was rather an apt location f...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

30 September 2014
Get ready for noiser European flights: The European Aviation Safety Agency (EASA) last week gave airlines the option to allow portable electronic devices (PEDs) on airplanes, including devices that have not been put in airplane mode and are transmitting signals.
30 September 2014
The cyber crime support industry is becoming increasingly commercialised, according to a report published by Europol’s European Cybercrime Centre.
30 September 2014
Banks in the US are the biggest targets of phishing attempts by cyber scammers, while the US is also the number one source of these targeted attacks, a report by RSA, the security division of storage firm EMC, has revealed.
Via Computing
30 September 2014
Even as BlackBerry pivots to focus more on software and services, the company that gained fame for its smartphones is not giving up on its handset business, two senior executives said.
Via Reuters
30 September 2014
Peter Nunn - infamous for sending abusive Twitter messages to Labour MP Stella Creasy after she supported a successful campaign to put Jane Austen's face on the £10 note - has been jailed for 18 weeks.
Via Wired UK