INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 January 2015
Eight weeks ago I committed a cardinal sin. I attempted to predict how BT’s courting of both EE and O2 would play out. Unsurprisingly, and much ...
23 January 2015
Image via GSMA.com A little over 5 weeks to go… Excited yet? Fans of ‘female brand ambassadors,’ corporate freebie hunters and Bar...
15 January 2015
Three Trends in Tech PR for 2015 Arun over at the Holmes Report has compiled the top trends for tech PR in 2015. It makes for interesting reading and...
12 January 2015
You might reasonably expect a 2015 trends blog written by a FinTech PR person to be full of phrases like “Influencer Relations” and &ldquo...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

29 January 2015
Facebook revenue grew 49% in the fourth quarter, as mobile advertising helped the social network beat Wall Street’s expectations.
29 January 2015
Yes, Amazon is best known as an e-commerce company. But with its pioneering collection of cloud computing services, it’s also an IT company, a company that serves up tech to the world’s businesses. And its IT ambitions just keep getting bigger.
Via Wired
29 January 2015
When Google launched Send Money in Gmail in the US, UK dwellers could have been forgiven for feeling jealous. Now the easy way to pay is coming to the UK.
29 January 2015
A Microsoft Research chief has said he thinks artificial intelligence systems could achieve consciousness, but has played down the threat to human life.
Via BBC News
29 January 2015
Ever since the sophisticated and unprecedented cyberattack platform called "Regin" was uncovered in November, cyber sleuths have been working hard to put together all the pieces of this complicated puzzle.
Via Mashable