INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 February 2015
I love the Apple PR machine. Mainly because all it has to do is issue an event invitation and the most influential journalists and analysts do the res...
16 February 2015
It seems that in the last few weeks, the stars seemed to align for the release (or at least, my discovery) of particularly useful B2B marketing and ge...
13 February 2015
I was talking to an exhibitor at Finovate Europe earlier this week who asked me what I thought the big themes of the show were. I wasn’t sure ho...
10 February 2015
You have just completed the development of a new B2B tech product. It fills a real need in the market and is genuinely innovative, even disruptive. Al...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

02 March 2015
Running short of dramatically new phone designs, leaders of the world's wireless industry agree their next big idea is 5G, shorthand for the fifth generation of networks they expect to have up and running by 2020.
Via Reuters
02 March 2015
Samsung has unveiled two new flagship smartphones with a host of features aimed at taking on arch-rival Apple.
Via Sky News
02 March 2015
Mozilla has lined up with leading operators KDDI, LG U+, Telefonica and Verizon Wireless on what it’s billing as a new category of Firefox OS phones.
02 March 2015
AT&T, Comcast and Verizon have all denounced the FCC’s net neutrality ruling, which saw a reclassification of broadband as a telecoms service under Title II.
02 March 2015
Criminals in the US are using the new Apple Pay mobile payment system to buy high-value goods – often from Apple Stores – with stolen identities and credit card details.