INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
07 August 2014
For a number of reasons, the "new" phenomenon of Fog Computing has popped up in conversation a few times over here in the last fortnight or so. Never...
01 August 2014
This week the PRCA Technology Group held a panel session on ‘What readers want’, featuring Robert Cookson from the FT, Leo Mirani from Qua...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

20 August 2014
The UK government's innovation agency, the Technology Strategy Board, has announced a further £1.6 million investment in the HyperCat standard, which enables everyday objects to communicate with one another.
20 August 2014
Testing in Telefónica's lab shows Brocade Vyatta vRouter delivers 80Gbit/s performance, well suited to carrier NFV needs.
20 August 2014
UK banks are launching a ‘retry’ system that will give customers a second chance to avoid bounced payments and their associated fees.
20 August 2014
Netflix, the online streaming giant, has signed a paid peering deal with Time Warner Cable, meaning that it now has deals with the four biggest U.S. ISPs.
Via Gigaom
20 August 2014
The cloud might now be an established platform for application and service delivery, but some users will still be reticent about the change in working practices enabled by a move on-demand.
Via Cloud Pro