INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
09 February 2016
If you are yet to hear about House of Fraser’s #EMOJINAL campaign, you have missed one of the biggest social media blunders to date. On Monday,...
22 January 2016
“Digital Workplace” is one of the new terms a la mode in enterprise technology. It was catapulted into enterprise CIOs’ minds when G...
14 January 2016
Here we are, back in the saddle, just nine working days into the New Year and contemplating yet another Mobile World Congress - and this year represen...
06 January 2016
I joined CCgroup just a few weeks ago. I’ve had some great internships, but this is my first PR job so I’m not claiming ground-breaking in...
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...

Concise Comments

12 February 2016
The frustrations of slow internet downloads could become a thing of the past after British researchers discovered a way to send data at 50,000 times the average broadband speed.
12 February 2016
Hydrogen cell developer Intelligent Energy gets £5m funding from unknown smartphone company.
Via IT Pro
12 February 2016
After a two-year campaign from the FBI, U.S. intelligence officials, and powerful politicians calling for backdoor access into Americans’ encrypted data, a new Harvard study argues that encryption is a worldwide technology that the United States cannot regulate and control on its own.
Via Daily Dot
12 February 2016
A team of researchers has done an exhaustive analysis of millions of GitHub pull requests trying to discover whether the contributions of women were accepted less often than the contributions of men. What they discovered was that women's contributions were actually accepted more often than men's—but only if the women had gender-neutral profiles. Women whose GitHub profiles revealed their genders had a much harder time.
12 February 2016
Clay Kohut’s pitch for his new app, Ameego, is so absurd that it’s best to let him deliver it. “With Uber, you rent a stranger’s car,” he begins. “With Airbnb, you rent a stranger’s home.” Mhmm. “With Ameego … you rent a stranger!” What?