INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
31 July 2015
It’s fair to say that the financial services community and regulators around the world have faced turbulent times in recent years. Regulation ca...
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

03 August 2015
China’s central bank has moved to defend draft rules that would force online payment processors to channel large payments through traditional bank accounts, a requirement that industry observers say will stifle innovation while protecting the interests of incumbent banks.
Via The FT
03 August 2015
According to the latest research from Strategy Analytics, global smartphone shipments grew just 15 percent annually to reach 340 million units in the second quarter of 2015. Apple and Huawei bucked the trend and grew rapidly to gain several points of marketshare in the quarter.
03 August 2015
A consortium of German premium carmakers has agreed to buy Nokia's (NOK1V.HE) mapping business HERE for 2.5 billion euros ($2.74 billion), in a push to extend the reach of automakers into digital services for connected cars.
Via Reuters
03 August 2015
Japanese police have arrested the CEO of the failed company MtGox, which was once the world's biggest exchange of the virtual currency, bitcoin. Mark Karpeles, 30, is being held in connection with the loss of bitcoins worth $387m (£247m, €351m) last February.
Via BBC News
03 August 2015
The government must not shun private sector IT firms if it wants to pull off its digital transformation, according to Salesforce’s UK chief.
Via Cloud Pro