INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
07 November 2016
I updated my iPhone with the new iOS 10 software a few weeks ago, and while I initially hated it, over the past few weeks I have quickly come to love ...
01 November 2016
I’d always felt that, as a marketing function, industry analyst relations was important. But it wasn’t until we started our series of Cata...
31 October 2016
"So let me get this straight," said a good friend and the CEO of a well-known tech PR agency. "You're swanning off to Miami for a week, spending &poun...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...

Concise Comments

07 December 2016
Verizon is selling its data center business to Equinix in a $3.6 billion cash deal as the communications giant focuses on digital transformation for its customers, the companies announced Tuesday.
Via USA Today
07 December 2016
It would appear the wearables market isn’t as bad as we thought, after research from IDC has growth at 3.1% year-on-year for the third quarter.
07 December 2016
The undisputed titan of online retailing thinks shopping for food can be a lot more convenient, and is making moves that may one day upend the rote task of buying groceries.
Via Quartz
07 December 2016
US financial services giant Fidelity Investments is dabbling in virtual reality, exploring how the technology could help firms visualise employee savings and build retirement plans.
Via Finextra
07 December 2016
Using algorithms and deep learning, this scale-model Q2 can probably park better than you.
Via CNET