INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
13 November 2014
The last few days in Business Technology PR have been rather exciting. Some big announcements and news cycles to keep an eye on, and many that tease o...
05 November 2014
Last week the Financial Conduct Authority in the UK announced that it plans to explore the potential benefits of the technology underpinning bitcoin &...
30 October 2014
Over the last year or two, we have increasingly seen tech companies wanting to integrate SEO into their PR – so much so that it is now almost a ...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

25 November 2014
The shifting sands of the British telecoms sector have blown in the direction of BT after it revealed that it has opened talks to buy back O2, the mobile phone unit that it sold 13 years ago.
Via The Times
25 November 2014
Ovum research reveals disconnect between budget holders and implementers of cloud projects
Via Cloud Pro
25 November 2014
Bitcoin could end up being the MySpace of cryptocurrency, but the underlying technology powering new payment methods is here to stay.
Via Wired UK
25 November 2014
A study by global networking company NETGEAR has found that a third of small and medium-sized hospitality and leisure venues have struggled to introduce an effective wireless network due to reliability and security concerns.
25 November 2014
Econsultancy shares fascinating stats from around the internet including; e-commerce Christmas sales, online love for #MontyThePenguin and the not-so humble power of Shakira.