INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

02 July 2015
Microsoft has dropped a major security clanger with a new feature in Windows 10 that has been pinpointed as a glaring security hole - less than one month before the new operating system is due to launch.
Via Computing
02 July 2015
One in four Brits think that we will become a cashless society within the next 10 years, according to research carried out by Equifax in conjunction with Gorkana Surveys.
Via FSTech
02 July 2015
A former federal agent pleaded guilty on Wednesday to stealing bitcoins during the government's investigation of Silk Road, and to secretly soliciting payment from the operator of the online black market for information on its probe.
Via Reuters
02 July 2015
The stockpile of unused IPv4 addresses in North America has fallen so low that there’s now a waiting list.
Via PC World
02 July 2015
The news that Cisco Systems intends to buy OpenDNS for $635 million (£405 million) raises questions about the company's strategy regarding cloud and IoT security.