INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
22 September 2014
A little over a week ago I went along to the FS Club’s Sibos preview talk in the beautiful Painter’s Hall. It was rather an apt location f...
16 September 2014
Last week, Rich and I attended PR Moment’s conference on Social Media in B2B Communications. The event had an exciting line-up, including Dave S...
11 September 2014
The dust is starting to settle around Tuesday’s Apple extravaganza. Many were expecting more of the same from Apple – the odd cosmetic cha...
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

23 September 2014
The government has reminded business owners in 22 SuperConnected Cities they have just six months remaining to apply for grants worth up to £3,000 to cover the cost of setting up superfast broadband connections, before the scheme shuts down in March 2015.
23 September 2014
Retail banks are increasing their ICT budgets significantly and are enthusiastic about making substantial investments in new solutions, according to Kable research.
Via FStech
23 September 2014
5G will be commercially available by 2020, industry executives and government representatives from Europe, North America and Asia were told at the 5G Huddle event in London.
23 September 2014
Easier access to payments services, the need for a KYC utility and the inevitability of account number portability are among the key themes to emerge from a Finextra survey into the evolving UK payments landscape.
Via Finextra
23 September 2014
Apple has revealed that sales of its new iPhone models exceeded 10 million units during their first three days of availability.