INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
13 March 2015
Next week, I am presenting at B2B Marketing’s InTech event on a topic that rarely receives attention – how B2B tech vendors should market ...
05 March 2015
When I talk with prospects or receive RFIs, social media is almost certain to feature in some way, shape or form. Social media is now a critical commu...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

27 March 2015
The chief executive, who has a net worth of around $120 million, told Fortune he has already begun donating money to various causes. The 54 year-old also holds restricted stock within Apple which would be worth $665 million if vested.
27 March 2015
The European Commission has warned EU citizens that they should close their Facebook accounts if they want to keep information private from US security services, finding that current Safe Harbour legislation does not protect citizen’s data.
27 March 2015
Consumers seem to be coming out on top as a growing number of European telecom and cable operators offer discounted mobile subscriptions as a bonus for choosing other services.
Via IT World
27 March 2015
Nearly 40% of banked Americans that have mobile phones now use their handsets to access their accounts, according to research from the Federal Reserve Board.
Via Finextra
27 March 2015
Security remains the biggest barrier to cloud adoption in the enterprise, with in-house skills gaps making it harder for organisations to securely manage their own infrastructure.