INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

01 May 2015
It’s official, Microsoft has killed off Internet Explorer, its new browser will be Microsoft Edge … although you’ll be forgiven for thinking nothing has changed if you’re looking at the logo.
01 May 2015
Banking customers still prefer to visit a branch and speak to staff face-to-face when dealing with their financial affairs, a new survey has showed.
Via FSTech
01 May 2015
Finland's Nokia reported quarterly profits well below market forecasts at its telecom network equipment business, sending its stock tumbling 10 percent and raising concerns over its planned takeover of smaller rival Alcatel-Lucent.
Via Reuters
01 May 2015
A faulty app caused American Airlines to ground dozens of its jets. The glitch caused iPad software - used by the planes' pilots and co-pilots for viewing flight plans - to stop working.
Via BBC News
01 May 2015
Tesla Motors Inc. Chief Executive Officer Elon Musk unveiled a suite of batteries to store electricity for homes, businesses and utilities, saying a greener power grid furthers the company’s mission to provide pollution-free energy.
Via Bloomberg