INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

insights.jpg

Search / Filter Insights:

 
 







 
 
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

07 July 2015
Advanced Micro Devices said revenue fell more than it expected in the second quarter, the latest sign of worsening conditions in the market for personal computers.
Via WSJ.com
07 July 2015
Visa has announced 1billion contactless payments have been made in Europe over the last 12 months, with €12.6 billion (£8.92billion) spent using the technology since it launched.
Via IT Pro
07 July 2015
Samsung expects that its operating profit for the second quarter of 2015 will drop four percent from the previous year. It'll be Samsung's seventh straight slip in profits, with the company's smartphones continuing to falter in the market even as its chip division improves its earnings.
Via The Verge
07 July 2015
Gemalto’s M2M unit is developing an ambitious project with agricultural science firm Eltopia and the University of Minnesota. The objective: to save the honeybee from extinction
07 July 2015
Last year around this time, word got out that Felix Kjellberg, a 24-year-old Swedish bro known online as PewDiePie, made $4 million a year by playing video games, recording his reactions and uploading the resulting videos to YouTube.
Via Engadget