INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
31 July 2015
It’s fair to say that the financial services community and regulators around the world have faced turbulent times in recent years. Regulation ca...
02 July 2015
The increasing dependence of financial services on technology provides huge opportunity for IT vendors, but it also increases the supplier risk that t...
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

30 July 2015
ING Bank in the Netherlands is introducing voice-activated payments through its mobile app, enabling customers to authorise transactions by conversing with a virtual assistant on their phone.
Via Finextra
30 July 2015
Windows users are celebrating their ability to upgrade to the lastet OS for free, but they'll be less pleased to learn that it comes at a price in Microsoft's newly updated privacy policy.
30 July 2015
The number of subscriptions to telecoms services in Nepal exceeded the country's population for the first time in April, according to new statistics from the Nepal Telecommunications Authority (NTA).
30 July 2015
Latest research from TeleGeography shows that the number of mobile subscribers in Europe fell by 6 million users in the past year due to several factors including market saturation and the weak macroeconomic situation.
30 July 2015
Although the majority of organisations have at least 100 employees using Office 365, they are leaving themselves exposed to security risks.
Via Cloud Pro