INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

insights.jpg

Search / Filter Insights:

 
 






 
 
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
07 August 2014
For a number of reasons, the "new" phenomenon of Fog Computing has popped up in conversation a few times over here in the last fortnight or so. Never...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

01 September 2014
Apple plans to turn its next iPhone into a mobile wallet through a partnership with major payment networks, banks and retailers.
01 September 2014
The latest wave of cyber attacks against US banks highlights the persistent threat facing the global financial sector, as the number of so-called financial Trojans targeting banks more than tripled last year.
Via FT.com
01 September 2014
Hacking into cell phones or online accounts to access personal photographs from celebrities is hardly new, but what makes this incident potentially more disturbing are the rumors that this cache of images is associated with a broader attack on iCloud and its Photo Stream feature.
Via Mashable
01 September 2014
Bitcoin entrepreneur Charlie Shrem has reached a plea deal to resolve U.S. charges that he engaged in a scheme to sell over $1 million of the digital currency to users of illicit online marketplace Silk Road, his lawyer said Friday.
Via Reuters
01 September 2014
The contestants were gunning for a big piece of the $11 million in total prize money, the most ever at a games tournament. And the game’s developer, the Valve Corporation, moved another step closer to securing gaming’s legitimacy as a major-league spectator sport.