INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 January 2015
Eight weeks ago I committed a cardinal sin. I attempted to predict how BT’s courting of both EE and O2 would play out. Unsurprisingly, and much ...
23 January 2015
Image via GSMA.com A little over 5 weeks to go… Excited yet? Fans of ‘female brand ambassadors,’ corporate freebie hunters and Bar...
15 January 2015
Three Trends in Tech PR for 2015 Arun over at the Holmes Report has compiled the top trends for tech PR in 2015. It makes for interesting reading and...
12 January 2015
You might reasonably expect a 2015 trends blog written by a FinTech PR person to be full of phrases like “Influencer Relations” and &ldquo...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

23 January 2015
Asia's richest person Li Ka-shing is in talks to buy Britain's second-largest mobile provider O2 for up to £10.25bn ($15.4bn) from Spain's Telefonica.
Via BBC News
23 January 2015
By 2030, two billion unbanked people will be storing money and making payment with their phones, Bill Gates predicts.
Via FStech
23 January 2015
Virgin Media Business announced plans to deploy fibre-to-the-basement in London's Tech City in a bid to win over budding start-ups.
23 January 2015
Some 67% of people surveyed said they bank online, as UK citizens seek to make every day processes faster and simpler.
23 January 2015
With only nine months to go until the US EMV migration deadline, more than half of retailers are not ready for the switch, according to a survey from ACI Worldwide.
Via Finextra