INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
16 September 2014
Last week, Rich and I attended PR Moment’s conference on Social Media in B2B Communications. The event had an exciting line-up, including Dave S...
11 September 2014
The dust is starting to settle around Tuesday’s Apple extravaganza. Many were expecting more of the same from Apple – the odd cosmetic cha...
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

16 September 2014
The Internet of Things (IoT) continues to grab headlines—as well as the attention of IT vendors looking to tap into the growing market for IoT- related products and services. Cisco, IBM, HP, Intel, Microsoft argue that the Internet of Things is mainstream today.
16 September 2014
French banking group Banque Populaire Caisse d'Epargne (BPCE) has teamed up with Twitter to let customers tweet money to each other.
Via Finextra
16 September 2014
TechUK - an influential group of major technology firms - is calling on the UK to appoint "digital ministers" in every government department. They have also demanded rules to allow more skilled technology workers into the country
Via BBC News
16 September 2014
The acquisition would create the second biggest fixed line broadband operator and one of the most dynamic players in the mobile segment in Spain, accelerating Orange’s plans to deliver convergent offers.
16 September 2014
Microsoft has also tripled sync speeds and added other enhancements to OneDrive.
Via Cloud Pro