INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

26 May 2015
If you've ever thought that "what was your first pet's name?" is a lousy way to keep intruders from resetting your password, you now have some evidence to back up your suspicions. Google has published research showing that security questions aren't that secure at all.
Via Engadget
26 May 2015
Challenger banks are failing to offer a better mobile banking experience than the High Street banks. Functionality is generally the same, if not worse, than that offered by the bigger lenders.
Via FSTech
26 May 2015
A staggering 60 per cent of local authorities don't know how much sensitive data they hold, or where it is kept, according to research.
Via Computing
26 May 2015
The rules governing premium phone lines will undergo huge changes from the start of July. The 175 million phone numbers in the UK that begin with 08, 09 or 118 will be affected.
Via BBC News
26 May 2015
The artificial burger that you—or your science-fiction-loving friends—have been waiting for is real. And now it's cheap, too.