INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
22 February 2017
Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mar...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
06 March 2017
Azzurri Communications (now Maintel) needed to dispel a longstanding negative perception in the media and shift market attention to a new set of posit...
13 February 2017
InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide. The company helps solve many of the mobil...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...

Concise Comments

23 May 2017
Traffic jams are the bane of commuters, both in their cars and on public transport. In the case of the latter, the travellers themselves are creating hold-ups too. In Dutch train stations, however, the internet of things (IoT) is being used to untangle these people jams.
23 May 2017
Businesses are increasingly appointing chief information security officers (CISOs) to oversee their security, paying them upwards of €1million (£850,000) to keep businesses safe from hacks, according to DHR International.
Via IT Pro
23 May 2017
The European Banking Federation’s (EBF) call for the European Commission (EC) to help on a screen scraping ban is not going well. As reported last week, the EBF wants the ban due to concerns over the privacy of client data, cybersecurity and innovation.
23 May 2017
U.S. cable provider RCN Telecom late on Monday agreed a $2.37 billion (€2.11 billion) acquisition of Wave Broadband. RCN is owned by private equity firm TPG Capital and offers triple-play services in major cities on the East Coast, and Chicago, while Wave focuses on the West Coast.
23 May 2017
Dubber, a provider of call recording and voice analytics software solutions, has conducted an SME (small to medium-sized enterprise) market survey across the UK and US, looking at the role of telephony for business in both geographical regions.