INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

27 May 2015
Ofcom is to push ahead with plans to release a tranche of mobile spectrum in the 2.3GHz and 2.4GHz spectrum without delay.
27 May 2015
Microsoft wants Siri to retire. That's not some sort of Godfather-esque threat, but rather the sum takeaway from the Redmond computing giant's announcement that its digital assistant Cortana will soon be compatible with iPhone.
Via Wired UK
27 May 2015
Tax return information for about 100,000 U.S. taxpayers was illegally accessed by cyber criminals over the past four months, U.S. IRS Commissioner John Koskinen said on Tuesday, the latest in a series of data thefts that have alarmed American consumers.
Via Reuters
27 May 2015
European data protection supervisor (EDPS) Giovanni Buttarelli believes that EU law makers should "foster accountability and allocation of responsibility of those involved in the design, supply and functioning of apps" when it comes to setting out future policy on m-health.
Via Computing
27 May 2015
The UK government has confirmed that it will not extend its Windows XP support agreement with Microsoft for a second year.
Via Inquirer