INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
18 December 2014
Dear Santa, My name is B2B PR and I am more than 150 years old (and three quarters). I think I have been really good this year. To be honest, I thin...
18 December 2014
So here we are again, that time of year when various media outlets and companies make their predictions about what’s going to be hot in the foll...
09 December 2014
It is undeniable that FinTech is everywhere at the moment. Every day, more-or-less, we hear about the launch of a new FinTech fund, a sizeable piece o...
03 December 2014
In the last 18 months, we’ve made some major investments in primary audience research and data analysis. We’ve been building a unique view...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

18 December 2014
The British government has got the country’s four big mobile operators to agree to boost their coverage, to tackle so-called not-spots in rural areas.
Via GigaOm
18 December 2014
Sony Pictures has cancelled the release of a comedy on the fictional assassination of North Korea's leader, in what appears to be an unprecedented victory for Pyongyang and its abilities to wage cyber-warfare.
Via Reuters
18 December 2014
IT outages cost financial services companies an average of £1.2 million a year, according to new figures.
Via FSTech
18 December 2014
With data breaches, hacks and not to mention more revelations on NSA surveillance, IT security was near the top of the agenda throughout the whole of 2014.
Via Computing
18 December 2014
Google will try to persuade a US judge on Thursday to dismiss an antitrust lawsuit over its Android smartphone operating system, as the Internet search company faces increased regulatory pressure from European authorities.