INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 February 2015
I love the Apple PR machine. Mainly because all it has to do is issue an event invitation and the most influential journalists and analysts do the res...
16 February 2015
It seems that in the last few weeks, the stars seemed to align for the release (or at least, my discovery) of particularly useful B2B marketing and ge...
13 February 2015
I was talking to an exhibitor at Finovate Europe earlier this week who asked me what I thought the big themes of the show were. I wasn’t sure ho...
10 February 2015
You have just completed the development of a new B2B tech product. It fills a real need in the market and is genuinely innovative, even disruptive. Al...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

03 March 2015
JDSU's Location Intelligence business unit Arieso is shedding some light on who would most benefit from mobile data rollover: Turns out it is the 1%.
03 March 2015
Google will launch its own mobile phone network in the coming months, the company's Sundar Pichai has confirmed at Mobile World Congress.
Via IB Times
03 March 2015
Two years after US legislators branded it a national security threat, China's Huawei Technologies is planning a campaign to win over U.S. consumers, rolling out new mobile phones and wearable devices backed by a marketing effort.
Via Reuters
03 March 2015
The new smartphones from Samsung will include a mobile payment system developed by LoopPay Inc. that could give Samsung a badly needed boost in its bitter rivalry with Apple iPhone.
03 March 2015
Regulators should stop treating network operators and internet players differently, argued leading mobile industry figures at this morning’s opening keynote of Mobile World Congress (MWC).