The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
26 November 2015
Dido Harding is a name we have all become familiar with over the last few weeks. Following the TalkTalk security breach, which resulted in hackers acc...
09 November 2015
I’m writing this on the 5th November, a day universally recognised (well, in the UK) as one when a bunch of reactionaries decided to get rid of ...
03 November 2015
In this new series of blog posts, nicknamed ‘The Briefing Book’, we’ve quizzed some of our favourite technology journalists about th...
28 October 2015
It’s always gratifying to be shortlisted for industry awards, and even better when we win. So this week we were delighted to hear that the Publi...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  

Concise Comments

05 November 2015
Jimmy Wales has suggested that Apple should stop selling iPhones in the UK, if the government passes a new law that would prevent technology firms and service providers from using end-to-end encryption to protect private communications.
05 November 2015
Big data isn't just for big business. That is the message from industry experts who claim that big data analytics are perfectly suited for use in small to medium businesses (SMBs).
Via V3
05 November 2015
As Jan Geldmacher, Chief Executive of Vodafone Global Enterprise, said earlier this week, one of the operator’s priorities is providing more than just connectivity services to its business customers.
05 November 2015
‘Tech City’ was first acknowledged by David Cameron in a speech on 4 November 2010, five years ago today, but we know lots was happening before that. This post looks at 2005 to 2010, featuring Huddle CMO Alastair Mitchell.
04 November 2015
Investments in non-bank fintech companies across Asia-Pacific has quadrupled over the past year – from $880 million in 2014 to nearly $3.5 billion in just the first nine months of 2015, says new report by Accenture.
Via Finextra