INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

21 May 2015
The latest to jump into the mix is eBay, which is testing a Prime-like program in Germany that it plans to roll out more broadly in that country in this year’s second half.
21 May 2015
The French digital rights organisation La Quadrature du Net claims to have obtained a leaked paper from the presidency of the Council of the EU, which lays out plans to gut net neutrality in the EU and to water down earlier proposals to abolish mobile roaming charges.
21 May 2015
For the first time, last year more payments in the UK were made electronically than with cash, according to figures from the Payments Council.
21 May 2015
Connected cars might help their drivers to avoid traffic jams but they could make the congestion you find on mobile networks much worse, according to a new piece of research.
21 May 2015
Music streaming service Spotify has announced it will start offering video content, as the company widens its focus beyond music.