INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
25 March 2015
Two weeks have passed since the global telecoms industry convened in Barcelona. It already feels like a lifetime ago. As vendors, operators and consul...
23 March 2015
Last week the GSMA launched the GSMA Marketplace – a new online commerce platform that promises to connect buyers and sellers that span the tele...
13 March 2015
Next week, I am presenting at B2B Marketing’s InTech event on a topic that rarely receives attention – how B2B tech vendors should market ...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

20 April 2015
Brussels will call for a “level playing field” between telecoms groups and online rivals such as WhatsApp and Skype next month, putting Europe’s regulators on a collision course with US companies once again.
Via The FT
20 April 2015
The rise of digital banking will be cemented within the next half-decade as mobile transactions double, making it easier for upstart banks to challenge the established order.
20 April 2015
WhatsApp now has 800 million monthly active users, continuing a pace of growth that may put the mobile messaging app on track to hit one billion users later this year.
20 April 2015
T-Mobile Austria has announced that it will be implementing a virtualized charging system solution as part of a wider virtualized BSS strategy. The solution, provided by BSS specialist Openet, will be responsible for creating personalised offers to T-Mobile Austria’s pay-as-you-go, contract, consumer and enterprise subscribers.
20 April 2015
In remarks made at the CommsDay Summit in Sydney on Monday, Optus CEO Allen Lew suggested streaming video services such as Netflix, Stan and Presto may soon have to pay for the delivery of premium service to their customers.