INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
07 November 2016
I updated my iPhone with the new iOS 10 software a few weeks ago, and while I initially hated it, over the past few weeks I have quickly come to love ...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...

Concise Comments

23 January 2017
Apple is suing Qualcomm for roughly $1 billion, saying Qualcomm has been "charging royalties for technologies they have nothing to do with," an action the chip maker sharply dismissed as groundless.
Via CNBC
23 January 2017
A Time Warner shareholder has reportedly filed a lawsuit against TW execs for offering an misleading financial picture to its shareholders.
23 January 2017
Good application design, adapting existing IT security and adopting some new ideas can protect firms from IoT threats.
23 January 2017
Financial services firms rushing to adopt blockchain need to make sure that they address the security challenges associated with the technology, the European Union Agency for Network and Information Security (Enisa) has warned.
Via Finextra
23 January 2017
The list is endless of how technology changes over time. The following shows a list of the latest tech inventions.