INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
24 June 2016
I’ve now been plying my trade as a telecoms PR specialist for 12 years. Speculation has existed around the eventual extinction of the CTIA event...
23 June 2016
We’re inundated by daily news stories about the latest hacks and attacks, encouraging us to believe that we can’t escape the terrors that ...
17 June 2016
Last week I celebrated my ten year anniversary at CCgroup. Yes, 10 years! My first PR job and first real job full stop (if you discount a failed fora...
06 June 2016
For some, June represents the proper start of the summer holiday season. For others, more pointedly anyone involved in telecoms marketing, it’s ...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

12 July 2016
According to data from SimilarWeb, "Pokémon Go" has already been installed on more Android smartphones in the US than the dating app Tinder. As of Friday, the game was on 5.16% of all US Android phones — versus just over 2% for Tinder.
12 July 2016
EE on Monday began offering contract customers six months of free access to the BT Sport App, the first of many expected cross-selling initiatives between the mobile operator and its new parent.
12 July 2016
Organisations that have a higher trust in moving their workloads to cloud have reported increased revenue, profit and share prices, according to a new study carried out by Economist Intelligence Unit (EIU).
12 July 2016
Visa is using the upcoming Olympic Games in Rio to push wearable payments into the mainstream, unveiling contactless watches, bracelets and rings.
11 July 2016
A group of 20 major telcos including Deutsche Telekom, Nokia, Vodafone and BT promise to launch 5G networks in every country in the European Union by 2020 — so long as governments decide to weaken net neutrality rules.