INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
21 August 2014
It’s fair to say that, in the past, I’ve been a little but grumpy about the PR industry’s professional bodies. We’d been membe...
15 August 2014
A year ago, I wrote a blog post called ‘Tech City or FinTech City?’ which argued that the government’s Tech City initiative should f...
14 August 2014
While we don’t wish to draw a gloomy cloud over an otherwise glorious summer, we’re afraid attentions must be drawn from sandy beaches and...
07 August 2014
For a number of reasons, the "new" phenomenon of Fog Computing has popped up in conversation a few times over here in the last fortnight or so. Never...
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...
01 July 2014
Promoting IT companies invariably means cutting through the jargon and deiphering the technology. For Arieso, we drilled down past the science to tell...

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Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

27 August 2014
Global mobile broadband subscriptions reached 2.4 billion in the second quarter of 2014 as data traffic grew 60 percent year-on-year.
27 August 2014
Large datacentre operators such as Facebook, Google, Microsoft and AWS account for just a fraction of total US electricity consumption and are energy-efficient, but small, medium, corporate and multi-tenant datacentres are still squandering huge amounts of energy, a report has revealed.
27 August 2014
Australian banks, retailers and payments specialists have signed on to a new co-ordination body that aims to step up the pace of innovation in the country's payments industry.
Via Finextra
27 August 2014
The UK’s Institution of Engineering and Technology (IET) has called for the creation of a text-based emergency service as young people turn away from voice calling.
27 August 2014
The cost of failing when it comes to online delivery is expected to add up to almost £┬żbillion this year alone, according to new IMRG research.