The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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11 April 2016
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
06 October 2016
A slightly off-topic blogpost this time, triggered by a survey I was asked to take part in by a well-known media outlet. It was clearly an exercise in...
30 September 2016
On Day 3 of SMWLDN CCgrouper Miles Alexander attended a panel discussion on the polarity on social media. From political debates to issues of morality...
22 September 2016
During Social Media Week London, Abbie Godward and Chloe Pope attended a panel discussion about “Effective Influencer Marketing: How to Get It R...
20 September 2016
This week our very own Rich and Paul became the first PR guests on’s A Week in Wireless podcast. Answering important questions such...
02 May 2016
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess. Through t...
04 April 2016
Generating awareness and cut-through without news
01 December 2015
CCgroup was tasked with launching LOGICnow as a new brand to the global IT services management (ITSM) market. In order to secure primary brand positio...
14 October 2015
One case study, three sectors and over 100 leads for MyCheck

Concise Comments

19 October 2016
Researchers at Microsoft have published details of new speech recognition technology that they say transcribes conversational speech as well as a human does.
Via The Verge
18 October 2016
More than four times as many tweets were made by automated accounts in favour of Donald Trump around the first US presidential debate as by those backing Hillary Clinton, a study found.
Via BBC News
17 October 2016
The post-truth era of 2016 has seen the importance of fact checking rise to a new level. So much so, Google is now rewarding organisations and media outlets that produce the debunking content.
Via Wired UK
10 October 2016
Turkey blocked access to some of the world's biggest hosting sites, including OneDrive, GitHub and Dropbox, after a group of hackers started leaking stolen government emails, the media reported this Monday morning.
07 October 2016
Didi Chuxing, the Chinese ride-hail behemoth that is a key ally of Apple and most recently took over Uber’s business in China, is working on developing self-driving cars, according to Bloomberg Businessweek.
Via The Verge