INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 January 2015
Eight weeks ago I committed a cardinal sin. I attempted to predict how BT’s courting of both EE and O2 would play out. Unsurprisingly, and much ...
23 January 2015
Image via GSMA.com A little over 5 weeks to go… Excited yet? Fans of ‘female brand ambassadors,’ corporate freebie hunters and Bar...
15 January 2015
Three Trends in Tech PR for 2015 Arun over at the Holmes Report has compiled the top trends for tech PR in 2015. It makes for interesting reading and...
12 January 2015
You might reasonably expect a 2015 trends blog written by a FinTech PR person to be full of phrases like “Influencer Relations” and &ldquo...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

28 January 2015
Apple surpassed even the most bullish Wall Street expectations for its holiday quarter with an improbable trifecta: selling more iPhones at higher prices—and earning more on each sale.
28 January 2015
AT&T lost more than 100,000 of its most lucrative mobile phone customers in the final three months of 2014, as the second-largest US wireless carrier fell victim to a bruising industry price war being waged by its smaller rivals.
Via FT.com
28 January 2015
Ofcom has announced it is putting in place a strategy to ensure the UK has a leading role in the development of the internet of things. The competition authority said by working together with the industry and government it wants to create a “regulatory environment” that promotes investment and innovation in the IoT space.
28 January 2015
Mobile operators such as Vodafone and Orange would be allowed to continue levying roaming charges over the next three years, according to an EU document, defying European lawmakers' proposal to scrap the fees by the end of this year.
Via Reuters
28 January 2015
There are now more than 69,000 cash machines in the UK, according to new figures released by the Payments Council. This represents a growth of 58 per cent from 2003, when Brits had access to 43,600 ATMs.
Via FSTech