INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 May 2015
Ever wondered what the bank of 2050 will look like? What impact the ‘fintech’ wave will have on the industry? What everyday services are s...
01 May 2015
IT security is one of the most competitive and multi-faceted areas of B2B technology. And with competition comes the need for powerful, consistent and...
27 April 2015
So last week saw the "launch" (well, some more details) of Google’s hotly anticipated MVNO service, "Google Fi". Rumours of its joyous birth had...
09 April 2015
The FinTech market is growing rapidly. Global investment in FinTech tripled from $4.05 billion in 2013 to $12.2 billion in 2014, with London fast gain...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

06 May 2015
Visa Europe has secured the backing of a number of major UK banks and retailers for a widespread summer rollout of its V.me digital wallet for online shopping.
Via Finextra
06 May 2015
Operator says mobile advertising company will be far more agile with one owner instead of three.
06 May 2015
A computer virus that tries to avoid detection by making the machine it infects unusable has been found.
06 May 2015
BRITONS could see the unwelcome return of RATIONING as the UK power grid and communications network struggles to cope with the country's growing demand for internet access, an expert has warned.
Via BBC News
05 May 2015
The best place to watch Star Wars is not in a Los Angeles cinema after waiting in line for five days. It is not at a hipster-oriented 'secret' cosplay festival, on the internet, or at George Luca's ranch. The best place to watch Star Wars is in space. Which is what some of the six human beings currently living in orbit around the Earth did on 4 May.
Via Wired