INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
05 March 2015
When I talk with prospects or receive RFIs, social media is almost certain to feature in some way, shape or form. Social media is now a critical commu...
26 February 2015
I love the Apple PR machine. Mainly because all it has to do is issue an event invitation and the most influential journalists and analysts do the res...
16 February 2015
It seems that in the last few weeks, the stars seemed to align for the release (or at least, my discovery) of particularly useful B2B marketing and ge...
13 February 2015
I was talking to an exhibitor at Finovate Europe earlier this week who asked me what I thought the big themes of the show were. I wasn’t sure ho...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

05 March 2015
The Latvian presidency of the EU on Wednesday proposed a set of net neutrality rules that will allow telcos to offer tiered levels of quality to online service providers.
05 March 2015
Demand from China helps US tech firm shift 74.8m units in last quarter of 2014, 1.8m more than South Korean rival.
05 March 2015
Mobile money is expanding rapidly as global smartphone penetration grows. This year, many providers are looking to expand their range of mobile money services to areas such as credit and savings – but operators must be wary of the remaining challenges, including regulation and market sizes, according to a new report by the GSMA.
05 March 2015
Self-driving cars could generate billions of dollars a year in revenue from mobile internet services and products, even if occupants spend only a fraction of their free time on the web, according to a new study by McKinsey & Company.
05 March 2015
HBO network is in talks with Apple Inc, Google Inc and some other companies to be its launch partner for the highly anticipated HBO Now video streaming service, according to two media reports.
Via Reuters