INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
26 January 2015
Eight weeks ago I committed a cardinal sin. I attempted to predict how BT’s courting of both EE and O2 would play out. Unsurprisingly, and much ...
23 January 2015
Image via GSMA.com A little over 5 weeks to go… Excited yet? Fans of ‘female brand ambassadors,’ corporate freebie hunters and Bar...
15 January 2015
Three Trends in Tech PR for 2015 Arun over at the Holmes Report has compiled the top trends for tech PR in 2015. It makes for interesting reading and...
12 January 2015
You might reasonably expect a 2015 trends blog written by a FinTech PR person to be full of phrases like “Influencer Relations” and &ldquo...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

27 January 2015
UK banks are experiencing faster growth rates for digital services by customers in the 70s and 80s, according to the latest data from the British Bankers Association.
Via Finextra
27 January 2015
One in five cars will be connected by 2020, a new report has claimed, leading to more than a quarter of a billion networked vehicles on our roads.
27 January 2015
Bitcoin payment firm Coinbase will open the first regulated bitcoin exchange in the US today in a bid to boost the legitimacy of the cryptocurrency.
27 January 2015
Social network Facebook became inaccessible across much of the globe for a time on Tuesday, before returning to normal service.
Via BBC News
27 January 2015
Technology could help local authorities avoid losing more than £1.3bn a year in tax fraud, according to a report.