INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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21 July 2017
CCgroup’s research into how to successfully market & sell to broadcast service providers
09 December 2015
What influences senior decision makers in capital markets at different stages in the purchasing process when selecting a technology vendor?   C...
22 February 2017
Mobile World Congress is the world’s largest gathering for the mobile industry, with attendees at the event last year surpassing the 100,000 mar...
09 January 2017
If you were to use one word to sum up 2016, what would that word be? Shocking? Disappointing? Unpredictable? The likes of Brexit and Trump’s ele...
19 December 2016
It’s that time of year again. No matter how much I complain that silly lists of what will be big in the New Year are trivial and superficial and...
28 November 2016
CCgroup has recently completed its latest client survey. After all, it’s a brave organisation that bases the solidity of its ongoing business on...
06 March 2017
Azzurri Communications (now Maintel) needed to dispel a longstanding negative perception in the media and shift market attention to a new set of posit...
13 February 2017
InterDigital develops mobile technologies that are at the heart of devices, networks and services worldwide. The company helps solve many of the mobil...
04 November 2016
Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and services that allow them to red...

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22 September 2017
The cable industry has seen some huge acquisitions over the years. But acquisitions can only go so far.
22 September 2017
Nearly two thirds of Brits want to be able to use a biometric scan to authorise payments in-store.
Via Finextra
22 September 2017
Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives.
Via Forbes
21 September 2017
A British cybersecurity firm has raised $26m (£19m) to develop its technology that scans the internet for threats to businesses.
21 September 2017
The European Commission is proposing to reform financial supervision across the EU with a renewed focus on new technology developments and the promotion of the emerging fintech sector.
Via Finextra