INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
18 December 2014
Dear Santa, My name is B2B PR and I am more than 150 years old (and three quarters). I think I have been really good this year. To be honest, I thin...
18 December 2014
So here we are again, that time of year when various media outlets and companies make their predictions about what’s going to be hot in the foll...
09 December 2014
It is undeniable that FinTech is everywhere at the moment. Every day, more-or-less, we hear about the launch of a new FinTech fund, a sizeable piece o...
03 December 2014
In the last 18 months, we’ve made some major investments in primary audience research and data analysis. We’ve been building a unique view...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

24 December 2014
Christmas may be coming, but it still doesn't stop people from dealing with their financial affairs, says AIB, which saw almost 200,000 customers logging in to their online account on 25 December 2013.
Via Finextra
24 December 2014
Shoppers will spend a frenetic £441,000 a minute online on Christmas Day, upping the pace to £519,000 a minute on Boxing Day, a forecast from etail trade association IMRG suggests.
24 December 2014
German researchers have discovered that technology from the 1980s can be used by hackers anywhere in the world to spy on your phone calls and text messages.
24 December 2014
As online shopping continues to rise year on year thanks to the proliferation of mobile devices, consumers are becoming more confident in ordering goods on the internet. However, they also expect to receive their goods quicker and as cheap as possible.
24 December 2014
Smartphones use is altering the human brain, but not in the sinister way scaremongers would have you believe.