INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
28 November 2014
Over the last ten years, I’ve lost count of how many times I’ve been asked to answer the ‘why do you have an office in Reading?&rsqu...
27 November 2014
BT has been this week’s telecoms PR story. When we learned the UK fixed line giant was sniffing around Telefonica’s O2, few commentators w...
26 November 2014
For many years, SEO teams have been using a variety of tactics to fit more text into web pages as a vehicle for cramming in more keywords and therefor...
20 November 2014
Nokia has had a busy week.  First CEO Rajeev Suri confirmed it was re-entering the device market – but not in the way that many were expect...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result

Concise Comments

28 November 2014
Britain’s biggest banks are weighed down by “horrendous” technology systems that fail to deliver the “Apple experience” customers require from their lenders, says the chairman of Metro Bank.
Via The FT
28 November 2014
The European parliament has approved a motion calling for tougher regulation of internet search, including suggesting breaking up Google as a solution to its dominance in Europe.
28 November 2014
The GSMA has come out in opposition to the UK government’s national roaming proposals. In a statement, the mobile industry association’s Chief Regulatory Officer Tom Phillips said the organisation believes compulsory network sharing would be damaging to the industry and service quality.
28 November 2014
Santander, Telefonica and MasterCard are to invest £49.2 million in Monitise, providing a welcome boost to the London-based mobile money outfit after Visa decided to sell off its stake in the company.
Via Finextra
28 November 2014
How compliance and regulatory demands on IT are placing the business under increasing strain.