INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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17 August 2015
 
01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
20 August 2015
The research briefings for MWC’16 at GSMA towers are progressing at full tilt. This is when a vast array of companies and their tech PRs spannin...
18 August 2015
For all aspiring entrepreneurs, first time founders, please think about the below! In no way is this compilation a derogatory statement and I hop...
14 August 2015
A snippet of a recent conversation with a B2B tech company went something like this: “Who tends to be the principal buyer of your products and ...
31 July 2015
It’s fair to say that the financial services community and regulators around the world have faced turbulent times in recent years. Regulation ca...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

02 September 2015
Six in ten small businesses in the UK have never tried to open an account with a High Street bank because of the complexities involved, a new survey has claimed.
Via FSTech
02 September 2015
London’s cabbies have launched a fightback against Uber, the taxi-hailing smartphone app that has brought fierce competition to the capital’s taxi market.
Via FT.com
02 September 2015
This month at three separate security conferences, five sets of researchers presented proof-of-concept attacks on vehicles from multiple manufacturers plus an add-on device that spies on drivers for insurance companies, taking advantage of always-on cellular connectivity.
02 September 2015
Wikipedia has blocked 381 accounts for what it has called "black hat" editing - charging money for the creation of promotional articles.
02 September 2015
The increasing mental demands of technology is making older people sharper than previous generations, scientists have shown.