The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...


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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness with the industry influencer community to encourage them to amplify your m...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
25 September 2015
In this new series of blog posts, nicknamed ‘The Briefing Book’, we’ve quizzed some of our favourite technology journalists about th...
21 September 2015
Last week I attended Social Media Week London (SMWLDN) – a great event that allows PRs, advertisers, marketers and journalists to share and disc...
18 September 2015
When I arrived at FinTech Week on Monday morning I was greeted by a group of Australians. Thinking I’d got lost somewhere between Whitechapel an...
03 September 2015
In five years’ time, more than half of the PR jobs in existence today could disappear. These careers will be replaced by computers aided by data...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

07 October 2015
A new International Data Corporation (IDC) study, Empowering the Workforce for Business Transformation: Worldwide and U.S. Forecast for Mobility, 2014-2019, examines the current status of mobile strategy in the context of different vertical industries.
07 October 2015
Google has denied allegations by Porsche and Moto Trend that its Android Auto software tracks and reports back data such as "throttle position, oil temp, and coolant temp".
Via The Verge
07 October 2015
Barclays Bank is taking its fintech accelerator programme to South Africa, extending its search for entrepreneurial startups to emerging economies on the African sub-continent.
07 October 2015
NetSuite has announced plans to open data centres in Dublin and Amsterdam, expanding its scope to offer retail and finance cloud tools directly from Europe.
Via V3
07 October 2015
Synchronoss Technologies has been chosen by Vietnamese mobile operator Mobifone to deploy a wide range of Synchronoss services and systems with an estimated total contract value to exceed US$80 million over the next three years.