INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 May 2015
Approaching & Marketing to Influencers Increasing brand awareness to the industry influencer community to encourage them to amplify your marketin...
26 January 2015
How B2B tech vendors can use PR & Marketing to attract channel partners 
30 September 2014
Analysis, insight & advice on how to run B2B PR campaigns for best SEO effect
01 July 2015
It was going to happen sooner or later. Dan’s been all over CityAM’s FinTech Powerlist for the last few months. It’s been a while si...
01 July 2015
Just in case you were about to start enjoying the summer, I’m afraid I must tell you that Mobile World Congress 2016 has already started: the GS...
29 June 2015
Let’s get this out the way: I’m no advertising authority. I’ve never worked in an advertising agency. I’ve never owned an adve...
26 June 2015
No, this is not another blog about what the PR agency or industry will look like in three years’ time. Nor is it a blog about the skills PR pro...
06 January 2015
CCgroup was tasked with helping Digital Realty in EMEA grow its brand awareness in the core technology and data centre media, and with directly contri...
08 October 2014
Comarch’s financial services division was famous across Europe and beyond, but relatively unknown in the UK.  CCgroup was tasked with raisi...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...

Concise Comments

01 July 2015
Chinese smartphone maker Xiaomi has started making devices in Brazil for sale locally, promising to dramatically undercut rivals on price in the first big step beyond Asia for the world's most valuable technology start-up.
Via Finextra
01 July 2015
Worldwide IT spending is on pace to total $3.5 trillion in 2015, a 5.5 percent decline from 2014, according to the latest forecast by Gartner, Inc. Analysts attribute the decline to the rising U.S. dollar.
Via Gartner
01 July 2015
Google’s self-driving cars are having a rough time on the streets of Mountain View, California. But a look at the evidence suggests it’s human error and not robots that are to blame.
01 July 2015
Leap seconds are added when the drift between atomic time and that based on the earth’s rotation approaches one second.
01 July 2015
Siri has always been too clever by half, yet with the new iOS 8, your iPhone’s operating system received a significant comedy upgrade.