INSIGHTS

The success of any B2B PR campaign relies upon the insight & intelligence on which it is based. Take a look at our Catalyst Audience Insight reports, industry thoughts and practical examples below...

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01 June 2014
The role of PR in tech exits
01 June 2014
How to Influence FinTech Buyers - download our latest FinTech PR whitepaper
01 August 2013
Our definitive guide to making the most of MWC's marketing opportunities
26 September 2014
As social media increasingly fell under the PR umbrella, the received wisdom was that as long as brands are communicating engaging content via the rig...
25 September 2014
“Love stories are over” - the words of Jose Mourinho, after his long time Chelsea companion, Frank Lampard bundled in an equaliser for his...
22 September 2014
A little over a week ago I went along to the FS Club’s Sibos preview talk in the beautiful Painter’s Hall. It was rather an apt location f...
16 September 2014
Last week, Rich and I attended PR Moment’s conference on Social Media in B2B Communications. The event had an exciting line-up, including Dave S...
14 September 2014
Blanket media coverage, MWC speaking slot, sales leads and award wins - all from a single piece of content.  
31 July 2014
Mobile World Congress has built a global reputation as the premier industry event of the year. The entire industry therefore competes on an annual bas...
29 July 2014
CCgroup helped Arieso (later acquired by JDSU) define a new market for network operators, and drove interest and leads as a result
25 July 2014
Industry analysts play a vital role in validating technologies and advising end users on purchasing decisions - but what if the technology is so innov...

Concise Comments

Our daily feed of the top stories in B2B tech. Contact us to have these emailed you daily.

29 September 2014
A group of top U.S. financial regulators urged banks to quickly fix their software to protect it against the "Shellshock" computer bug, saying it could expose them to fraud.
Via Reuters
29 September 2014
Apple's latest iPhones are vulnerable to the same fingerprint forging attack as the older iPhone 5S, allowing access to the phone via a fingerprint fabricated with some specialized knowledge and materials costing less than a thousand dollars, according to a researcher who reproduced the attack against the latest iPhones.
29 September 2014
Tim Berners-Lee claims our internet freedom in under threat by governments and corporations that don't have the public's interest at heart and has called for a bill of rights to be introduced to ensure users’ privacy.
Via IT Pro
29 September 2014
China has a history of tightening its censorship of internet services during times of political upheaval, and that's unfortunately happening again with massive pro-democracy protests underway in Hong Kong.
Via Engadget
29 September 2014
Plans by Apple and Google to do more to protect customers' privacy have made the FBI "very concerned". Speaking to reporters, FBI boss James Comey said the plans to enable encryption by default could thwart law enforcement investigations.
Via BBC News