Analyst Relations Forum 2022: How should AR strategy change as programmes grow and evolve?

The Analyst Relations Forum 2022 brought together hundreds of analyst relations and marketing professionals to explore best practice and next practice for the industry. 

In our session exploring AR strategy, John Gallagher, VP Communications at ASAPP was joined by Pami Vadher, Head of Global Industry Analyst Relations, Ericsson, Paul Cowling, Director, Analyst Relations, Ericsson and Chris Holscher, Managing Consultant, Holscher One. 

They shared insights on how AR strategy needs to evolve as programmes grow and mature. 

How should AR strategy change as programmes grow and evolve? 

  • Strategies for AR across the lifecycle 
  • Startup, extension and rethinking the mature programme. 
  • The journey from awareness to alignment 
  • Emerging categories inc. ESG 

Pami Vadher, Head of Global Industry Analyst Relations, Ericsson 

Paul Cowling, Director, Analyst Relations, Ericsson 

Chris Holscher, Managing Consultant, Holscher One 

Moderator: John Gallagher, VP, Communications, ASAPP 

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