Analyst Relations Forum 2022: How can AR better support wider business goals?

The Analyst Relations Forum 2022 brought together hundreds of analyst relations and marketing professionals to explore best practice and next practice for the industry. 

Kerry Hallard, CEO at the GSA, led a discussion with contributions from Ed Gyurko, Global Head of Analyst & TPA Relations at Computacenter, Prasad Nair, Head of Channel & Market Development at EXL and Melanie Humphries, MD at Horizon Seven. 

They discussed how AR pros could better engage with internal stakeholders, including sales and marketing teams, to demonstrate business value. 

22nd June, 16:00-17:00 UK time 

How can AR better support wider business goals? 

• How you can become an AR Superstar enabling sales 
• Why is AR uniquely placed to better align Marketing and Sales? 
• How is TPA engagement similar and different from AR?  

• How can AR engage TPAs for maximum success?  

Ed Gyurko, Global Head of Analyst & TPA Relations, Computacenter 

Prasad Nair, Head of Channel & Market Development, EXL 

Melanie Humphries, MD, Horizon Seven 

Moderator: Kerry Hallard, CEO, GSA