Analyst Relations Forum 2022: Exploring AR's role in the wider ecosystem of influence

The Analyst Relations Forum 2022 brought together hundreds of analyst relations and marketing professionals to explore best practice and next practice for the industry.

Our influencer relations session saw Robin Shaffer, Principal AR Consultant at Schaffer AR lead a discussion with Cathy Mullaney, Director, Strategic Marketing at Verizon Business Group, and Reyne Quackenbush, Senior Director, Analyst Relations at ThoughtWorks, exploring how analyst relations professionals can develop their role and practice through engaging the wider ecosystem of influence:
21st June, 16:00-17:00 UK time

Exploring AR’s role in the wider ecosystem of influence

  • How are ecosystems of influence evolving in a world of digital marketing?
  • Capitalising on the growing influence of analysts on scaleups and startups
  • How do/should AR professionals interact with other spheres of influence, including TPAs and SIs?

Cathy Mullaney, Director, Strategic Marketing, Verizon Business Group

Reyne Quackenbush, Senior Director, Analyst Relations, ThoughtWorks

Moderator: Robin Schaffer, Principal Analyst Relations Consultant, Schaffer AR & Advisory Strategist, SageCircle