Analyst Relations Forum 2022: Digital enablement, the transformation of the AR process

The Analyst Relations Forum 2022 brought together hundreds of analyst relations and marketing professionals to explore best practice and next practice for the industry.

Our digital enablement session saw leaders from Alteryx, ARinsights, Microsoft and Research HQ explore how AR teams can embrace digital tools and processes to enhance programmes, improve measurement and deliver better insights to internal stakeholders.

30th June, 16:00-17:00 UK time

Digital enablement: the transformation of the AR process

  • How can new insights into analyst impact refocus AR programs?
  • How can one-to-many programmes and influencer programmes supplement traditional briefings?
  • How effective are self-service and portals in allowing AR teams to support more analysts with limited headcount?

Gerry van Zandt, Senior Director, Analyst Relations, Alteryx

Patrick O’Rourke, Director, Analyst Relations, Microsoft

Crystal Golightly, VP Customer Experience and Operations, ARinsights

Moderator: Paul Denham, Founder & MD, ResearchHQ