Analyst Relations Forum 2022: AR in practice, using data and insights to drive programme success

The Analyst Relations Forum 2022 brought together hundreds of analyst relations and marketing professionals to explore best practice and next practice for the industry.

Our ‘AR In Practice’ keynote session saw Duncan Chapple, Head of AR, CCgroup, & Co-director, Analyst Observatory lead a discussion with Jon Heidorn, Head of Analyst Relations – Digital Industries at Siemens, Sarah Luden, Director, Analyst Relations at Dell Technologies, and Shivani Sharma, Head, Industry Analyst Relations at Tata Consultancy Services.

The session explored how leading AR teams are using data and insights to drive programme success: 

AR in practice: Using data and insights to drive programme success

• How can AR professionals more effectively use data to evolve strategy?
• Learning from data pioneers
• Using insights to reinforce analyst evaluations
• How can AR teams better map influence?

Jon Heidorn, Head of Analyst Relations – Digital Industries, Siemens

Sarah Luden, Director, Analyst Relations, Dell Technologies

Shivani Sharma, Head, Industry Analyst Relations, Tata Consultancy Services

Moderator: Duncan Chapple, Head of AR, CCgroup, & Co-director, Analyst Observatory