Video Production Expertise

Video content is no longer a “nice to have”, it has become an essential tool for B2B sales and marketing with 88% of video marketers reporting that video gives them a positive RoI. From major sales campaigns and customer advocacy to event and influencer marketing, video and moving image plays a critical role in a buyers path to purchase.

Video content is designed to influence an easily distracted and time poor buyer. It needs to be interesting, relevant and highly targeted. It also must tell a story that engages the viewer.

Video Production Capabilities

Whether it’s quick and simple videos for social channels or a broadcast quality customer case study, CCgroup can deliver to a wide range of budgets and video requirements. CCgroup supports its clients across a variety of paid, earned, owned and shared channels, and can seamlessly integrate video content into new and existing programmes, creating rich and powerful video content that resonates, engages and drives action.

CCgroup’s video offering is fully tailorable with flexible options available for different budgets and objectives, stretching from content that can be captured on a user’s smartphone, to broadcast quality video production.

INSIGHTS

Case Studies InterDigital at IBC: Using industry tradeshows to drive awareness InterDigital was keen to make its market debut at IBC, but with almost 2,000 companies vying for media attention, it...
Blog CCgroup refreshes social, video and marketing automation services for post-Covid world CCgroup is unveiling a refresh to its digital marketing services across social media, video and marketing automation, to help our...
Blog Multiscreen, cloud, OTT video delivery: aren’t we there yet?! Although we are now in March, talk in the MediaTech industry is still firmly on trends for 2018. The start...
Blog The important role video is playing amidst the coronavirus pandemic The media industry is responding in different ways and giving consumers more options to keep business and people connected...
Blog Is VR the new second screen? It seems that not a day goes by where we don't see some mention of virtual reality in the news....
Insight Reports How telcos and OTTs are disrupting the traditional broadcast industry This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
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