"CCgroup are the thinking brand's PR agency."
Video & moving image plays a critical role in a buyers path to purchase
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Video content is no longer a “nice to have”, it has become an essential tool for B2B sales and marketing with 88% of video marketers reporting that video gives them a positive RoI. From major sales campaigns and customer advocacy to event and influencer marketing, video and moving image plays a critical role in a buyers path to purchase.
Video content is designed to influence an easily distracted and time poor buyer. It needs to be interesting, relevant and highly targeted. It also must tell a story that engages the viewer.
Whether it’s quick and simple videos for social channels or a broadcast quality customer case study, CCgroup can deliver to a wide range of budgets and video requirements. CCgroup supports its clients across a variety of paid, earned, owned and shared channels, and can seamlessly integrate video content into new and existing programmes, creating rich and powerful video content that resonates, engages and drives action.
CCgroup’s video offering is fully tailorable with flexible options available for different budgets and objectives, stretching from content that can be captured on a user’s smartphone, to broadcast quality video production.