Every time we analyse the most influential and relied-upon sources of information by technology buyers via our Catalyst audience insight programme, search engines come out amongst the top. Never has the need for well-planned, targeted and well-executed search engine marketing been so important, nor so competitive.

PR has a major role to play in supporting SEO – driving links and references from some of the highest Domain Authority sites on the web: media sites. We’re not on-site SEO technicians, but we understand the importance of selecting the correct media targets and even published a ranking of B2B technology publications based on their Domain Authority and propensity to give ‘follow links’. This, along with careful keyword selection and inclusion, leads to our clients beating the competition in the search stakes.

Again, we practice what we preach. Search for “tech PR” or any of our verticals and you’ll find us outranking most of our competitors.

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.