B2B PR will often rely on thought leadership in order to place a client at the top of the industry agenda. There are few sectors however where thought leadership PR is more important than in Professional Services. In a sector based on a knowledge economy, showing industry insight and accurate market analysis is absolutely critical.

During the sales and selection process for consultancy services, it is typical for prospects to assess a given organisation’s suitability for a project based on the individuals’ profiles. This therefore means that extensive media coverage for the key individuals in principal publications is essential – an online footprint of insight, analysis and market commentary that highlights the organisation’s quality of personnel and thought leader position.

In addition, Professional Services PR requires extensive evidence of quantifiably successful previous engagements in the relevant markets. Case studies therefore become the lifeblood of the Professional Services PR campaign, in conjunction with excellent thought leadership that shows off the organisation’s critical thinking.

CCgroup has experience of working with professional services companies across multiple technology sectors, promoting expertise and experience with varied content and through a wide selection of suitable channels. Results have invariably included a high volume of additional sales leads, increased press and social media profile leading to more frequent consideration in pitch processes, and heightened SEO impact.

How to Influence FinTech Buyers in Capital Markets

Capital markets firms present a sizeable opportuni...

Setting the benchmark for mobile payments

Mobile payments and loyalty start-up MyCheck helps...


Savvy B2B marketers understand the importance of s...

Award winning content & PR campaign: ‘Exposing the Privacy Predicament’ for Syniverse

Syniverse needed a way to elevate its brand among...

Trust in the era of data privacy – can telcos present an alternative model?

The era of surveillance capitalism we now find ourselves in represents a real challenge. As operators try and reinvent themselves, the need for transparency and trust with consumers data only becomes more important.

Digital Transformation World: Change is coming

A round-up of TMForum's 2018 Digital Transformation Show and the key topics covered.

The UK is crying out for full fibre gigabit connectivity. Can altnets save the day?

According to Ofcom, in 2017 full fibre broadband was available to just three percent of the UK. Taking altnet, CityFibre, private should make it easier to deliver on its vision of providing full fibre infrastructure to 20 percent of the UK market .

Operators versus OTT providers: Are we gradually seeing a turning of the tides?

Over the last five years operators have become increasingly invisible. But with privacy and data laws tightening, it seems the operators are gradually fighting back.