Domain expertise

CCgroup’s team has been running and executing IT PR & Marketing campaigns for over 30 years. Our expertise ranges across a number of sectors including mobile and telecomsfintech, retail technology and B2B marketing, press coverage alone is not enough. Media engagements need to be supplemented with analyst relations, lead generation programmes, digital content, social media management and influencer targeting. All of this activity needs to be underpinned by expertise of the sector.

Up-to-date industry knowledge and the ability to capture an influencer’s attention and that of an IT decision maker will make the difference between a mediocre campaign and a successful one.

CASE STUDIES

How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...

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