Financial PR has never been more important. With the boom in FinTech, and success stories from the likes of Braintree, Kickstarter and Square, the market has never been more exciting and is underpinned by huge investments and start-up incubators.

Driven by changing consumer behaviour, emerging technologies and a raft of new regulation, services and structures are being rewritten in every corner of finance. CCgroup understands how to help technology organisations influence financial services audiences and the importance of PR campaigns that generate sales leads, raise awareness and enable clients to achieve commercial success in a fast moving industry.

We believe in targeted and strategic financial PR campaigns – from capital markets to payments technology. CCgroup has more than 15 years of experience working with organisations that specialise in risk management, trading and derivatives technology, as well as asset management and enterprise data management, prepaid cards, payments providers and acquirers. CCgroup is committed to driving innovation and promoting the ground-breaking technology that is changing the shape of the financial market.

Setting the message

Defining what a company stands for, the value in its technology and its unique approach to the market are an incredibly important first step in any financial PR campaign. In conjunction with a client’s key executives, we build a messaging matrix around the organization’s objectives, competitors, products and importantly, its vision for the future. These messages form the foundation for all content and PR activity.

We have worked with companies such as Travelex, Fundamo and Comarch to do just that and make sure that each of the messages filter down into all content and thought leadership activity. We have also created powerful thought-leading messaging with multi-factor authentication company, Encap Security. The messaging has evolved as the company has grown and has supported Encap Security in securing a round of corporate funding and coverage in TechCrunch, The Telegraph, The International Herald Tribune and Computer Weekly.

Driving awareness

Success is dependent on the ambitions and objectives of each of our clients, and no two clients are the same. For many of the FinTech companies we work with raising awareness and educating the market is critical and can lead to a successful exit or an increase in sales leads. We make sure that the right audiences see the appropriate messages through the accurate positioning of our clients.

Having been in the FinTech space for more than a decade, we have long-standing relationships with all national and trade media. We regularly achieve coverage for our clients in publications such as The FT, The Guardian, The Times, Banking Technology and Finextra providing the value and profile raising opportunities.

Analyst relations has also become increasingly important and has a major influence on the financial technology sales process and on the opinions of decision makers. We have established beneficial relationships with analyst houses including IDC, Aite Group, Gartner and Celent, ensuring our clients have regular briefings with leading analysts and are featured in upcoming reports.

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