Expertise

From EPOS data and supply chain innovation to social media marketing tools, the ability to provide ecommerce retailers, brands and merchants of all sizes with content and messaging that speaks to their macro business challenges, is key.

But getting the right content and messages in front of ecommerce buyers is a major challenge. The retail sector is one of the most difficult B2B technology verticals to influence. Retail press and analysts demand timely, relevant and compelling stories backed by empirical data or customer insight.

For more than a decade, CCgroup has run retail technology PR programmes for providers wanting to influence the retail community.

Capabilities

The retail sector is an enormous market with numerous niches and alcoves. Providers are often seeking to gain the attention of a specific sub-sector that is most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver commercial success.

Results

Whether it’s getting in front of a tier one fashion retailer like Zara or demonstrating market leadership in the hospitality sub-sector CCgroup knows how to help. A combination of deep market expertise and audience insight means we know the strategy and tactics required to get the right results.

CASE STUDIES

Unaware, unprepared and paralysed: Retailer readiness for PSD2

PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....

CASE STUDIES

Showing merchants the path to PCI Compliance

PCI compliance is essential for all UK merchants who handle credit card details - and ignorance is no defence....

CASE STUDIES

How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how...

CASE STUDIES

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...

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