Expertise

CCgroup’s team has been working in the enterprise and business technology PR space for over 10 years. We completely understand the business tech market and their audiences, enabling us to run sophisticated and insightful campaigns, designed to grab the key decision makers attention.

Capability

In the decade we have worked within this space we have immersed ourselves in the various sub-sectors of the business technology world; cybersecurity, cloud, hardware, SaaS, back-office services and more. We use this lengthy experience alongside our data-driven audience insight programme ‘Catalyst‘ to build innovative, insight-led PR campaigns that truly resonate with our clients’ audiences and meet their own business objectives.

Results

The IT buying process can be long and complex and being one of the biggest areas of investment a company can make it is also highly scrutinised. To help our clients to be successful in this market we need to produce relevant and thought-provoking content that communicates effectively not just with stakeholders and journalists but also industry analysts and influencers.

CASE STUDIES

How do enterprises buy technology?

The aim of the study was to identify how the modern technology procurement process works, who is involved and how...

CASE STUDIES

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...

CASE STUDIES

How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how...

CASE STUDIES

PR-led content marketing for lead generation

Huddle adapted its go-to-market strategy to be more targeted and secure higher-value deals....

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