Expertise

CCgroup’s team has been working in the enterprise and business technology PR space for over 10 years. We completely understand the business tech market and their audiences, enabling us to run sophisticated and insightful campaigns, designed to grab the key decision makers attention.

Capability

In the decade we have worked within this space we have immersed ourselves in the various sub-sectors of the business technology world; cybersecurity, cloud, hardware, SaaS, back-office services and more. We use this lengthy experience alongside our data-driven audience insight programme ‘Catalyst‘ to build innovative, insight-led PR campaigns that truly resonate with our clients’ audiences and meet their own business objectives.

Results

The IT buying process can be long and complex and being one of the biggest areas of investment a company can make it is also highly scrutinised. To help our clients to be successful in this market we need to produce relevant and thought-provoking content that communicates effectively not just with stakeholders and journalists but also industry analysts and influencers.

How do enterprises buy technology?

How do enterprises buy technology?

The aim of the study was to identify how the moder...

Using audience insights to build a brand and generate leads

Using audience insights to build a brand and generate leads

CCgroup helped CDNetworks to secure greater visibi...

How do IT decision-makers choose their suppliers?

How do IT decision-makers choose their suppliers?

Most UK B2B IT marketers are unaware of which info...

PR-led content marketing for lead generation

PR-led content marketing for lead generation

Huddle adapted its go-to-market strategy to be mor...

Going the extra mile…

Training for a marathon is just like working in B2B tech PR according to our deputy head of enterprise tech. Some campaigns are painful and drain you but you feel a real sense of achievement when you see the coverage starting to appear.

Acing the PR agency briefing process

A veteran of B2B tech PR, Katie shares her tips on how to brief a PR agency to ensure you get the results you need when pushing your business forward.

Tech investment - France is BACK!

An overview of why France is becoming such an appealing place to start a business, particularly in the tech sector.

https://blog.ccgrouppr.com/blog/tech-investment-france-is-back

CCgroup's latest research report investigates how UK enterprise professionals identify and select technology suppliers and the most effective techniques for vendors to increase their sales and marketing success.