Expertise

The broadcast technology landscape is becoming increasingly competitive and it can he hard to break through the noise to make yourself heard.  Whether you offer IP delivery platforms, virtual reality systems (VR), augmented reality (AR) content distribution systems or digital TV rights management we understand your audiences and the challenges you face within your market.

Capabilities

We specialise in engaging with the broadcast, media and TV tech sectors. Working with exciting new broadcast and media businesses to well-established market leaders and the professional bodies shaping the industry.

All our PR programmes are adapted to suit the needs of each individual client and their business objectives.  We use trade show appearances at events including NAB and IBC alongside traditional media and analyst influencer channels to increase the impact of our broadcast technology communications campaigns.

Results

Our broadcast technology PR campaigns use the right mix of activity across paid, earned, owned and shared channels our unique B2B PR audience insight programme, ‘Catalyst‘, to hit campaign targets, drive leads and ultimately, deliver sales.

CASE STUDIES

How telcos and OTTs are disrupting the traditional broadcast industry

This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...

CASE STUDIES

Maximising NAB PR for MediaTech companies

CCgroup helped three companies find their voice and win the attention of the right industry influencers at the NAB Show....

CASE STUDIES

New research report: How vendors can benefit from the impact of IP on the broadcast industry

IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....

CASE STUDIES

Attracting technology partners for Arts Alliance Media

Arts Alliance Media (AAM) is a global leader in digital cinema software. It offers exhibitors a range of solutions and...

CASE STUDIES

Successfully marketing and selling to broadcast service providers

To improve sales and marketing effectiveness, vendors must know more about how service providers identify technology partners....

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