Abbie Godward

Retail Technology PR Expertise

From EPOS data and supply chain innovation, to sharing economy companies and online marketplaces, the ability to provide retailers, brands and merchants of all sizes with content and messaging that speaks to their macro business challenges is key.

But getting the right content and messages in front of retail technology buyers is a major challenge. The retail sector is one of the most difficult B2B technology verticals to influence. Retail press and analysts demand timely, relevant and compelling stories backed by empirical data or customer insight, and the pace of innovation is such that only the most groundbreaking stories will get airtime.

For more than a decade, CCgroup has run retail technology PR programmes for providers wanting to influence the retail community.

Retail Technology PR Capabilities

The retail sector is an enormous market with numerous niches and business models. Providers are often seeking to gain the attention of a specific sub-sector most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver commercial success.

Results for Retail Technology clients

Whether it’s getting in front of a tier one fashion retailer or demonstrating market leadership in the hospitality sector CCgroup knows how to help. A combination of deep market expertise and audience insight means we know the strategy and tactics required to get the right results.

INSIGHTS

Blog Is the high street really dead, or is it just evolving? It’s been a tough couple of years for retail. But is it that simple to blame e-commerce?...
Blog How to influence retail technology buyers? With about 14 shops closing every day due to the toughest UK high street trading climate in five years, it’s...
Blog ASOS says bye bye to A-list programme Excuse me while I shift my attention to another one of my loves: clothes - and most precisely, online retailer,...
Blog What did PayExpo 2018 have to say about the future of payments? Earlier last week I went to PayExpo, the UK’s largest payments event which attracts the entire ecosystem – issuers, acquirers,...
Insight Reports Unaware, unprepared and paralysed: Retailer readiness for PSD2 PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Blog The Three Ages of FinTech When did FinTech start?...
Blog Open Banking: why retail technology providers need to step up The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical...
Blog FinTech in Poland: Earning the Trust you deserve (Part II) In my last blog in this two-part series, I set the scene: the Polish FinTech market is hot and 2018...
Blog FinTech in Poland: Don’t wear your best dress in the dark (part I) According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million...
Blog Money 20/20 Europe: 5 tips to boost speaker success Every year, industry leaders from across Europe meet for one of the biggest events on the FinTech calendar, Money20/20 Europe....
Case Studies Establishing credibility in the crypto space CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...
Insight Reports How to influence fintech buyers We interviewed senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at...
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