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From EPOS data and supply chain innovation, to sharing economy companies and online marketplaces, the ability to provide retailers, brands and merchants of all sizes with content and messaging that speaks to their macro business challenges is key.
But getting the right content and messages in front of retail technology buyers is a major challenge. The retail sector is one of the most difficult B2B technology verticals to influence. Retail press and analysts demand timely, relevant and compelling stories backed by empirical data or customer insight, and the pace of innovation is such that only the most groundbreaking stories will get airtime.
For more than a decade, CCgroup has run retail technology PR programmes for providers wanting to influence the retail community.
The retail sector is an enormous market with numerous niches and business models. Providers are often seeking to gain the attention of a specific sub-sector most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver commercial success.
Whether it’s getting in front of a tier one fashion retailer or demonstrating market leadership in the hospitality sector CCgroup knows how to help. A combination of deep market expertise and audience insight means we know the strategy and tactics required to get the right results.
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An overview of the key topics from PayExpo 2018 delving into some of the biggest issues in the industry from Open Banking and cryptocurrencies to real-time payments.
Excuse me while I shift my attention to another one of my loves: clothes - and most precisely, online retailer, ASOS.
How will RegTech firms differentiate themselves as competition increases, how will they move beyond just financial services and explain their differentiation in a very crowded space?
Regulators are turning their eyes to the cryptocurrency space and it's only a matter of time before this activity is regulated. That leaves a choice - accept what regulations are passed and risk being regulated out of business or learn how to communicate within the wider financial services space.
How did FinTech begin, what is happening in the industry now and where is the industry headed?
The Polish FinTech market is hot and if it wants to live up to its promise and become a real FinTech hub, the time to strengthen its position in the European market is now.
According to research by Deloitte, the FinTech market in Europe is worth about €2.2 billion, of which almost €860 million stems from Poland.
The impending shift to “open banking” through the implementation of the Second Payment Services Directive (PSD2) in Europe means radical change for retailers.
We caught up with Kate McKenzie, Content Producer for Money20/20 Europe who shared helpful hints and tips for companies looking to stand on stage in 2018.