Imran Majid

Expertise

From EPOS data and supply chain innovation, to sharing economy companies and online marketplaces, the ability to provide retailers, brands and merchants of all sizes with content and messaging that speaks to their macro business challenges is key.

But getting the right content and messages in front of retail technology buyers is a major challenge. The retail sector is one of the most difficult B2B technology verticals to influence. Retail press and analysts demand timely, relevant and compelling stories backed by empirical data or customer insight, and the pace of innovation is such that only the most groundbreaking stories will get airtime.

For more than a decade, CCgroup has run retail technology PR programmes for providers wanting to influence the retail community.

Capabilities

The retail sector is an enormous market with numerous niches and business models. Providers are often seeking to gain the attention of a specific sub-sector most relevant to its proposition. Using our unique strategic planning blue print, we ensure our retail technology PR campaigns use the right mix of activity across paid, earned, owned and shared to influence the target audience and deliver commercial success.

Results

Whether it’s getting in front of a tier one fashion retailer or demonstrating market leadership in the hospitality sector CCgroup knows how to help. A combination of deep market expertise and audience insight means we know the strategy and tactics required to get the right results.

Insights Marketing – smart cities leadership for InterDigital

InterDigital develops mobile technologies that are...

How Vendors Can Benefit From The Impact of IP on the Broadcast Industry

This survey of broadcasters globally conducted by ...

Proving the link between PR and sales: Lead generation for eBuilder

eBuilder is an established company, but has been o...

How to Influence Fintech Buyers in Capital Markets

What influences senior decision makers in capital ...

PR directly impacts sales, and we can prove it!

Gone are the days of the ‘unmeasurable’ PR campaign. Whether it’s proving industry recognition, attracting investment or sale, or generating marketing-qualified leads

Decrypting ICOs for FinTech PR: first hype, now scrutiny

A few years ago, the conversation across the FinTech industry revolved around how new up-starts were using new technologies to disrupt and disintermediate traditional institutions

How to lose an industry analyst in 10 days (and ways)

What do industry analysts expect from AR Pros, and what practices should stop?

Mobile World Congress 2018 – The outline agenda is live

The eagerly anticipated framework agenda for Mobile World Congress 2018 has just gone live. This blog explains the GSMA’s thinking and is well worth a read.