"CCgroup are the thinking brand's PR agency."
CCgroup’s heritage and direct experience of supporting companies in the telecommunications industry gives us a clear advantage in helping organisations capitalise on IoT PR.
Home » Internet of Things (IoT) PR
The Internet of Things (IoT) represents one of the most exciting technological developments to emerge from advancements in connectivity. Several years of promise and potential are now making way for exciting commercial use cases that span multiple vertical sectors, from transportation to manufacturing, from logistics to lifestyle and from healthcare to industrial. IoT services are going mainstream, within smart cities, within factories and in other buildings, including the home.
CCgroup clients play across the IoT ecosystem. Our work with the Wireless Broadband Alliance puts us at the heart of the smart cities debate, especially when it comes to the role of unlicensed technology. We also work with Chordant, an InterDigital business, whose technology underpins IoT service delivery platforms. We also represent Synchronoss, a technology company that works tirelessly to build off the shelf IoT services that benefit TMT organisations. We are also proud to serve the LA Department of Transport, a pioneer for autonomous vehicles and all forms of smart transpiration, as it looks to ease congestion, and deliver a host of other benefits to the residents of Los Angeles.
CCgroup’s heritage and direct experience of supporting companies in the mobile & telecoms industry gives us a clear advantage in helping organisations capitalise on IoT PR. With so much market attention on IoT, an organisation’s ability to present fresh thinking, innovative ideas and clear commercial traction is becoming increasingly difficult.
CCgroup’s client portfolio is made up of different organisations, each playing a different role within the IoT ecosystem. It includes established telecoms vendors looking to diversify and claim new revenues from IoT, vendors creating the standards for future IoT applications, trade associations uniting vendors and service providers behind common approaches and Government departments looking to improve the lives of everyday citizens. CCgroup works hard to identify each organisations’ points of uniqueness and then proactively works to build awareness around the problems its technology and solutions typically solve.
As many of our IoT clients will attest, CCgroup has a proven track record of creating and delivering IoT PR campaigns that generate results. We create market leaders and ensure all communications campaigns hit their stated objectives. These can include sales enablement, lead generation or achieving and sustaining thought leadership positioning and strong market visibility.
A study on how MediaTech companies can use integrated marketing communications to achieve commercial success.
A study into what influences technology purchasing decisions in retail organisations.
This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this poses to traditional broadcasters and what they need to do to remain competitive in the media market.
How MediaTech companies can use integrated marketing communications to achieve commercial success
A study on how MediaTech companies can use integrated marketing communications to achieve commercial success....
InterDigital at IBC: Using industry tradeshows to drive awareness
InterDigital was keen to make its market debut at IBC, but with almost 2,000 companies vying for media attention, it...
How to influence retail technology buyers?
A study into what influences technology purchasing decisions in retail organisations....
Establishing credibility in the crypto space
CCgroup developed an ambitious PR programme that enhanced the credibility of Mistertango in the often shady crypto market to drive...