Duncan McKean

Deep Tech PR Expertise

The term Deep Tech – or emerging tech, future tech, disruptive tech or innovation – is used to describe the very cutting edge of technology development. On its own, Deep Tech isn’t a sector or market, but instead covers a wide base of technologies and sectors, from artificial intelligence to the internet of things, and from blockchain to cybersecurity. Each has their own market dynamic, their own technology specialism, and their own ecosystem of actors. But they all share one thing in common: to achieve commercial success, companies operating in these areas must communicate complex technical concepts and market impact.

We’re excited by innovative technologies and their application to solutions that make our world a better place. We believe that companies developing these technologies deserve to be seen and heard, their stories told, and their enabling power recognised.

Deep Tech PR Capabilities

Many of the technology areas that “deep tech” encapsulates are extremely noisy and highly competitive. They often ride significant hype cycles that make it hard to identify the difference between genuine invention and copycat, low-value development. The ability for a company to rise above this noise and make an impact is extremely hard, especially when many involved in this space are new market entrants and only just breaking into full commercial scale.

Thanks to our detailed market knowledge and experience across a wide range of technology sectors, we can translate complex technology concepts into language that conveys industrial and societal value. As they enter full commercial scale, we help clients identify and solidify positioning and develop messaging that allows them to establish leadership and build market momentum. We develop strategic communications campaigns to help these clients make a tangible impact in their markets and deliver commercial success. These campaigns can incorporate a wide variety of communications techniques, from analyst and media relations to stakeholder engagement, and from event marketing to social media campaigns.

Results for Deep Tech PR clients

Deep Tech companies come in all shapes and sizes, but we have a proven track record of helping some truly innovative and imaginative technology organisations achieve market success. These include wireless and video intellectual property developer InterDigital, working on 5G, 6G, AR/VR and 3D video standards; EXFO and Mobile Viewpoint who use artificial intelligence to enable new capabilities in telecoms network assurance and mobile video broadcast respectively; Netacea and AllClear ID whose solutions for cybersecurity are employed in bot detection & mitigation, and data protection in financial services respectively, and others like Synchronoss (IoT), Mistertango (crypto currency), and ImageRights (blockchain).

INSIGHTS

Blog Top five communications tips for Deep Tech scale-ups We want to help Deep Tech companies use marketing & PR effectively to achieve their commercial objectives....
Blog How should tech innovation be effectively communicated? An overview of what we learned about technology innovation and what exciting developments are on the horizon at the CogX...
Tech Talks The Future of Content Jenny talks about the content landscape, and the role of FAANG, as well as looking at streaming and robots....
Insight Reports How telcos and OTTs are disrupting the traditional broadcast industry This paper discusses the shift toward video and TV shows being distributed and accessed via the internet, what threat this...
Case Studies InterDigital at IBC: Using industry tradeshows to drive awareness InterDigital was keen to make its market debut at IBC, but with almost 2,000 companies vying for media attention, it...
Insight Reports How to Sell to Telcos in the Age of Digital Transformation This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Tech Talks 5G: the battle for column inches, rather than a technology revolution Dan explains the science behind the much hyped 5G technology, where the real potential for 5G lies and most importantly,...
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