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Each year, the telecoms industry comes together in Barcelona to showcase, discuss and debate the latest innovations of the telecoms world. For our clients, Mobile World Congress (MWC) is a fantastic opportunity to see and be seen, but with so many other companies attending the show, standing out from the crowd can be easier said than done. At CCgroup, we know MWC like no other agency. When it comes to MWC we know what works and what doesn’t. Here are several ways to make an impact at MWC.
Getting the media’s attention at MWC is no easy feat. The competition is fierce. While the big operators and vendors tend to get the most attention, that’s not to say that others have no chance of getting in front of the media. The key is to offer the media something different and exciting: a new piece of research perhaps, or access to a customer. The media is on the lookout for announcements that will make compelling stories at the show, so think less product news and more ground-breaking, industry-shaking announcements.
Getting some face time with analysts at MWC can prove to be a fruitful relationship-building exercise. And it’s not just beneficial for vendors at the show, MWC is also an important time for analysts to update their knowledge of the sector and gather further intel on industry trends. When considering analyst relations at MWC, it’s important that you think carefully about who to target—there are many analyst house and analysts, all with their own specialities; that you plan ahead as analyst schedules get booked early and quickly; and ensure you follow up with analysts after the show. Above all, having a dedicated analyst relations team and strategy for MWC will play an important part of making the show a success.
Being on stage at MWC is one of the best ways to demonstrate industry leadership. Being selected by the GSMA for speaker opportunities is a tough gig, however, and requires months of preparation. Companies considering speaker opportunities at the show should think carefully about what they are offering the GSMA and how this fits into the show’s theme or focus. Companies wanting to focus solely on themselves and their products will struggle to get very far. Instead, bringing a different perspective, or exciting customers or partners, will help a company get noticed.
The Global Mobile Awards (GLOMOs) are the Oscars of the telecoms industry. The awards—decided by a judging panel made up of a 150 independent industry influences—have a number of different categories ranging from Mobile Tech to Tech4Good and Industry X. As with everything MWC-related, the GLOMOs are hotly contested and just being shortlisted is a considerable achievement in itself, and is a great way of delivering further credibility for a company, its product or service innovation.