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Increasing brand awareness with the industry influencer community to encourage them to amplify your marketing messages.
Before any form of Influencer Marketing plan can be devised, some fundamentals must be understood. Influencer Marketing is about people and relationships – it is not about brands talking to individuals.
In essence it is about individuals starting and solidifying a two way dialogue and relationship and later establishing mutual benefit from it.
While there are clear parallels with traditional PR activities – content production, audience identification, tailoring and persuasion for example – there are still striking differences.
This insight report from CCgroup looks at the similarities and differences between PR and Influencer Marketing and also the practical steps that need to be taken in order to put a successful Influencer Marketing campaign together.