MWC20 – what will telco marketers do next?

Mobile World Congress is the critical annual event for many telecoms marketers. Its cancellation is a blow to our industry, and our planned marketing programs. The question is: how are marketers responding to the cancellation of MWC? We’ve put together a short survey to help inform the industry, asking about the scope and scale of marketing activity that goes into Mobile World Congress, how its cancellation is affecting marketing plans this year and whether its cancellation will have longer term impacts in telecoms marketing.

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