How B2B tech vendors can use PR & marketing to attract channel partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?

Understand how they think.

This whitepaper – based on research undertaken from more than 150 UK technology re-sellers, VARs, distributors and SIs – sets out:

• Why and how often the channel is looking for new vendors to join the portfolio
• What messages from vendors spark their intreest
• What content they reply on
• Which information sources they trust

This information can then be used by tech vendors’ sales and marketing departments to craft campaigns that are guaranteed to attract channel partners.

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