How B2B tech vendors can use PR & marketing to attract channel partners

Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?

Understand how they think.

 

This whitepaper – based on research undertaken from more than 150 UK technology re-sellers, VARs, distributors and SIs – sets out:

• Why and how often the channel is looking for new vendors to join the portfolio
• What messages from vendors spark their intreest
• What content they reply on
• Which information sources they trust

This information can then be used by tech vendors’ sales and marketing departments to craft campaigns that are guaranteed to attract channel partners.

 DOWNLOAD your complimentary copy of the report now by filling in the form on the right of this page.