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Where should UK tech vendors start when planning marketing campaigns designed to attract interest from re-sellers, VARs and SIs?
This whitepaper – based on research undertaken from more than 150 UK technology re-sellers, VARs, distributors and SIs – sets out:
This information can then be used by tech vendors’ sales and marketing departments to craft campaigns that are guaranteed to attract channel partners.
Download our latest report now to discover the best ways to influence security purchasing decisions.