Research report

Knowing me, knowing you. Insights into how PR pros can help trade media during lockdown

There’s no doubt that the lockdown precipitated by the Coronavirus pandemic has had a significant impact on the way we all work. In a snapshot survey in early June 2020, we spoke to trade journalists across four industry sectors – telecoms, fintech, enterprise tech and mediatech – to understand the impact of COVID-19 on technology journalists and how best to work with them; is anything broken that needs urgent fixing? What content do journalists need most at the moment? How can PR professionals and clients best interact with them? How well is the relationship between PR professionals and media working?

This report reveals how the media landscape has changed under lockdown and provides recommendations as to how PRs and brands can work best with journalists for mutual benefit.