CCgroup Catalyst Report

How to use PR to attract acquirers

The role of PR in tech exits

Most tech companies do not attract attention from acquirers by accident. Most have worked long and hard to generate awareness, tempt acquirer interest, spark desire and, ultimately, win the exit they are targeting.

How to use PR to attract acquirers


In the last five years, CCgroup has supported ten tech companies to achieve successful exits. In this paper, as a result of its experience and research the team outlines:

  • How potential acquirers identify target companies
  • Which assets of a company impact valuation
  • How to articulate and emphasise these assets to maximise company value

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