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FinTech Catalyst Report
Home » Audience Insight Reports: Catalyst » How to influence finfech buyers
What is missing is quantative data on how decision makers at financial institutions identify and select technology vendors. Understanding their influences is critical in helping develop marketing and communications programmes that ultimately help vendors sell.
CCgroup partnered with MRops to interview senior decision makers responsible for large global financial institutions regarding what influences their selection of technology vendor at different stages of the purchasing process:
After reading the report you will be able to: