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Home » CCgroup Insight Reports » Navigating telco turbulence: lessons for vendor marketing
The COVID-19 pandemic has forced changes in the dynamic between telco and vendor. As a result, many telco marketers are readjusting their marketing strategies and tactics, under greater pressure to achieve ROI from marketing investments.
How can telco marketers continue to prevail amidst all this disruption? Will the content and marketing channels that resonated 12 months ago still have the same impact on telco technology buyers today and in the coming months?
Based on a survey of 101 technology buying decision makers across global telcos, this report explores the most effective ways in which vendors of all sizes can increase brand awareness with telcos and maximise their chances of being selected for RFP processes.
The full report reveals: