"CCgroup are the thinking brand's PR agency."
CCgroup began its focus on technology PR in 1989, when the PR professionals that had launched Vodafone and overseen BT’s flotation joined our senior management team.
Home » Insight Driven PR in The US » Technology PR
CCgroup began its focus on technology PR in 1989, when the PR professionals that had launched Vodafone and overseen BT’s floatation joined our senior management team.
Since then, CCgroup has worked with dozens of technology companies to help them create awareness, drive lead generation, build perceived value and position for exit. These have included major brands and innovative challengers.
In particular, CCgroup has been at the heart of the mobile & telecoms technology industry for more than 20 years. We’ve worked with the GSM Association for the last 20 years, helping to turn a technical standards body into one of the most successful and influential campaigning trade associations in the world.
We’ve worked with mobile operators, major network equipment providers, OSS/BSS companies, device manufacturers, app developers, mobile advertising outfits, industry consultants and more; effectively every part of the mobile value chain.
We’ve worked extensively in fintech. Initially with innovative organisations like Fundamo, using mobile to bank millions of unbanked people in emerging markets and dramatically improving quality of life. One of the proudest moments in CCgroup’s history was when our PR campaign was singled out as a major contributing factor to their $110 million exit to Visa.
In addition, we’ve worked with the very first developed markets mobile payments efforts, card manufacturers, card processing outfits, next generation payments companies, core retail and corporate banking platforms, mobile business apps, PoS manufacturers and much, much more.
Our mobile and wider telecoms experience has enabled us to develop very successful campaigns for companies targeting the enterprise audience. One of the most memorable was for a company called Visto – nowadays branded as Good Technology. Our award winning campaign pitted Visto against the then mighty BlackBerry in the mobile email wars. Visto won market share against a whole host of competitors and dominated the market with its thought leadership.
Besides that, we’ve worked extensively with organisations in the enterprise telephony, enterprise mobility, hosting, data centre connectivity, productivity, call centre technology and VPN arenas.
In the very early days of CCgroup (then Companycare) we launched the UK’s first windfarm and represented the wind industry’s bible – Windpower Monthly. In 2012, we launched a specialist cleantech division to support companies struggling to communicate their offerings in a very difficult environment. Our research and advisory activities earned us multiple award nominations and invitations to speak at All Energy in Aberdeen, EWEA in Vienna and IRENA in Abu Dhabi.
Our analyst relations team works with both start-ups and established tech companies to build credible and meaningful relationships with industry analysts who track key technology developments. Our team has a proven track record of success, running analyst relations programmes on a global scale as well as in local markets, and across all of our specialist sectors.
New research report: How vendors can benefit from the impact of IP on the broadcast industry
IP has become a viable content distribution platform for the broadcast industry, helping broadcasters respond to the demands of consumers....
Proving the link between PR and sales: Lead generation for eBuilder
eBuilder is an established company, but has been operating under the radar since it was formed....
Unaware, unprepared and paralysed: Retailer readiness for PSD2
PSD2 is one of the most controversial and talked about pieces of legislation in the history of payments and banking....
Maximising NAB PR for MediaTech companies
CCgroup helped three companies find their voice and win the attention of the right industry influencers at the NAB Show....
How to Sell to Telcos in the Age of Digital Transformation
This paper provides a fresh perspective on operator digital transformation and highlights the havoc being wreaked within operators, and the...
Using audience insights to build a brand and generate leads
CCgroup helped CDNetworks to secure greater visibility in the UK and DACH regions against established competitors whilst generating a high...
How do enterprises buy technology?
The aim of the study was to identify how the modern technology procurement process works, who is involved and how...
Cementing market credibility for Wandera
Wandera is one of the most innovative companies in mobile security and needed a brand position that mirrored its technological prowess....
Pre-register to receive a free copy of the report when it is live.
Pre-register me now!