B2B PR

CCgroup has a 30 year heritage of helping organizations influence B2B audiences. Working with a diverse range of technology companies across mobile and telecommunications, business technology, FinTech and CleanTech sectors, CCgroup has a wealth of experience in delivering B2B PR communications that raise awareness, demonstrate value, drive sales and position for exit.

Raising awareness

Raising awareness and building a company’s reputation is usually the basis of any communication strategy. Our market expertise and understanding means we have the relationships, knowledge and insight to build the profile of our clients.

We are renowned for providing media, analysts and other influencers with compelling content that challenges industry perceptions and sheds new light on topical issues.

For mobile telecommunications consultancy, Northstream, we regularly secure coverage in publications such as The Economist, The Telegraph and The Guardian positioning CEO, Bengt Nordstrom, as an industry thought leader.

Through powerful market positioning, coverage in leading titles such as The Financial Times, The Telegraph and TechCrunch, and a host of award wins and analyst recognition, we have established FinTech company Kalixa as a global payments powerhouse.

Demonstrating value

Much of our work is about helping our clients to demonstrate value to their buying audience. For most this starts at the messaging stage where we competitively positioning an organization by drawing attention to the company’s points of difference and market vision. These are established and evidenced using a range of PR tools designed to showcase how our clients can make a difference.

We helped mobile authentication experts Encap create compelling messaging that helped increase traction with resellers and investors. Industry analysts have described the company’s positioning as ‘ideal’ in the market. The jewel in the crown was the extensive piece in TechCrunch – far more in-depth than many investment news pieces, covering the issue of authentication, how Encap’s technology works, and even embedding a video. This coverage alone led directly to more than fifteen sales and partner leads, including HP, Citrix, and Yahoo! Encap has also won numerous industry accolades including the prestigious SC Magazine Europe Award.

Enabling sales

Generating sales is the primary objective for the majority of our clients. As a critical outcome of any B2B PR programme, we take a strategic approach to sales enablement, from targeting to lead capture and nurture.

Our work with Arieso to generate commercial interest amongst mobile network operators (MNOs) is a great example of commercially focused B2B PR. Working with analyst firm, STL partners, we developed a study that demonstrated the financial opportunities represented by Location Insight Services for MNOs. In less than four months, the campaign created 123 MNO sales leads for JDSU and the resulting report was downloaded more that 100 times.

Positioning for exit

A number of clients have asked us to actively position them for acquisition. Positioning for exit requires a subtly different strategy to broader sales and awareness campaigns.  Our whitepaper on the subject is here.

Through powerful messaging, profile building and relentless analyst engagement we built the value of mobile financial service provider, Fundamo, to support a strong exit. In June 2011 Visa Inc. acquired Fundamo for $110 million, with market profile called out as key contributor.

Over the last four years, we have supported the exit of more than 10 clients, including The Carlyle Group acquiring Syniverse, Xerox acquiring WDS, Opera acquiring SkyFire, and TEOCO Corporation acquiring Aircom International.

One client (who out of politeness shall remain nameless) we helped exit suggested we could honestly describe ourselves as having “a proven track record in making entrepreneurs into millionaires!” High praise indeed.

To find out more about how CCgroup can help your business raise awareness, demonstrate value, support sales or position for exit, please contact Richard or use the form on the contact page.