BLOG Category creation is key to markets, not quadrants

Many B2B tech businesses think that category creation is the key to getting out of hyper-competitive established markets, dominated by...

BLOG CCgroup Fintech Focus 2023

CCgroup takes a look back on what happened in fintech in 2022 and our top trends to look out for...

BLOG Capitalising on the growing influence of analysts

Our final session at the Analyst Relations Forum boardroom in San Francisco explored 'the next stage of AR transformation.' There...

BLOG SLEEP TIGHT: UNLEASH YOUR INNER SUPERPOWER

With our lives getting busier and more dependent on gadgets, we forget to take care of ourselves. Do you notice...

BLOG Should B2B copywriters worry about ChatGPT?

ChatGPT is a large language model (LLM), trained with massive amounts of data to predict what word comes next in...

BLOG Aligning AR metrics to business goals

One of CCgroup's key gains in 2022 has been consolidating our analyst relations (AR) metrics methodology to an industry-standard approach...

BLOG In space, nobody can hear you scream: five facets that obscure our understanding of deep tech’s performance (and the unhealthy investment obsession)

I’m often asked “what’s happening in deep tech?” It’s a difficult question to answer because its many complex features obscure...

BLOG Just where do marketers take slashed advertising budgets?

Much anticipated Christmas ads from high street retailers are currently showing on our screens, albeit with a toned-down message in...

BLOG Money2020 Europe 2023 – What makes a successful submission?

Money20/20 Europe is the biggest fintech event on the continent, arguably the world, but what makes a successful submission?...

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