BLOG How can IoT technology vendors successfully market and sell to buyers?

The internet of things (IoT) market is set to experience tremendous grow in the next decade. IoT buyers will be...
BLOG Why Taylor Swift is a marketing genius – and four key lessons brands can learn

"Taylor Swift can teach us marketing and communications professionals a lot about how we create a brand, sustain it, and...
BLOG Could digital finance be the much-needed route to financial inclusion?

As innovation has accelerated in recent years, the number of un/underbanked individuals has declined alongside it, indicating that there is...
BLOG The five keys to analyst relations success

The influence of industry analysts varies greatly between different industry sectors. CCgroup has broken down AR programmes into five key...
BLOG How important is your brand as a B2B fintech?

When people like a brand, they trust a brand. In the financial industry, trust is a critical component of success....
BLOG 10 things every firm gets wrong with Gartner…. Initially

For many vendors moving their dot into the leadership square of the Gartner Magic Quadrant and keeping it there is...
BLOG Building brand awareness – channel & content tips for cybersecurity vendors

We want to help vendors in the cybersecurity space to use marketing & PR more effectively to sell their products...
BLOG Analyst prioritisation: how to focus your analyst relations efforts

Prioritisation is the foundational stage for any Analyst Relations (AR) programme. Through prioritisation, you identify and rank the key analysts...
BLOG Tech Me Out: Beginner’s guide to ERP

Welcome to our blog series, 'Tech Me Out', aimed at demystifying and explaining some of the technologies and technical terms...

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