In FinTech

PCI compliance is essential for all UK merchants who handle credit card details – and ignorance is no defence, making strong communications essential to ensure compliance

Challenge

Payment fraud is on the increase, with sophisticated gangs targeting the UK to steal and abuse credit and debit card data. An important part of combating the threat of a security breach is to ensure that merchants achieve and maintain “PCI compliance”.

PCI compliance is essential for merchants of all sizes in the UK. Payment processing experts WorldPay have responsibility for ensuring that their merchants are up-to-date with compliance documentation. Achieving compliance is one thing, maintaining annual accreditation is a further challenge.

Creative

WorldPay commissioned CCgroup to lead a campaign aimed at the thousands of small merchants across the UK, including online retailers.

CCgroup created a major communications programme, including a microsite, newsletter and advice booklet – “The Way to Safer Business”.

The newsletter was distributed to over 100,000 WorldPay merchants in the UK, packaged with their monthly merchant invoice. The advice booklet was mailed directly to 4,000 WorldPay “Level 4” merchants, with a call to action to visit the “Safer Business” website and get PCI compliant.

Results

The Safer Business campaign was so successful that it has now been adopted by WorldPay for all merchant communications in the UK.

Previously, communication by WorldPay to Level 4 merchants had been largely ignored – it seemed impossible to engage them on PCI matters. This campaign reversed that trend.

Safer Business directly resulted in more than one thousand merchants starting on their PCI compliance path.