"CCgroup are the thinking brand's PR agency."
Home » Leading a global communications programme for Platform.sh
2022 was a stellar year for French Tech. Stemming from President Macron’s 2019 pledge to turn France into an innovative hotbed, the French tech scene shone brightly. A company riding high on this success was Platform.sh.
Platform.sh is a unified, secure, enterprise-grade PaaS (Platform-as-a-Service) for building, running and scaling applications. It has found global success by removing the pain associated with these activities for its clients. As a result, Platform.sh’s responsible cloud platform has been adopted by large organisations worldwide such as Adobe and Nestlé.
Platform.sh was in need of a PR partner that could oversee and manage its global communications strategy across its key markets: France, Germany, the UK and the US.
CCgroup needed to increase awareness of, and establish thought leadership stances for, Platform.sh in France, Germany, the UK and the US among developers, Heads of Development, CTOs and CIOs. Acting as the “hub” agency, CCgroup needed to take the lead on content development and strategy.
To achieve success, CCgroup set plans and strategy for PR and communications to be used across the key regions, including topics and themes, a Series D funding announcement and global campaigns. All this was generated in partnership with local teams to make sure they resonated with audiences. Content was developed and shared with each team for their local PR activities, with CCgroup managing the implementation and the day-to-day activities of the local teams, consolidating all the reporting for the client.
With solid foundations in place and a global strategy with tailored local plans for each market, Platform.sh’s brand was put into the spotlight. The Series D funding announcement, alone, generated 15 interviews and 3 Q&As and 63 pieces of coverage across all countries including in The Economist, Bloomberg, Tech Crunch, Business Insider, Verdict, Les Echos, BFM TV, Le Figaro, Le Monde Informatique, Grunderszene and more.
Platform.sh’s Senior Director of Corporate Communications and Content, Vanessa Portois Wermter sums up the success of the programme. “CCgroup has been our communications partner for over a year and our experience with the team has been excellent! The work and professionalism of the team, as well as the execution and quality of the projects, are impeccable! They have accomplished a lot in a short period of time, but more importantly, they have brought a lot of good energy and always more new ideas to reinforce our brand awareness.”
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